Thick and Frothy, Just Like My...Erm..... (Frijj Milkshake)

Member Name: marandina

Product:	Frijj Milkshake
Date:	10/02/06 (277 review reads)
Rating:

Advantages: Thick, milky

Disadvantages: You may hate it

The truth of it is, I’ve always loved milkshakes. Ever since I was a kid I’ve hankered for a nice, frothy concoction especially after having been swimming and stuff. I’d kinda lost track of products like this until I was drawn in by the local Black Hole that is my Tesco store which has this habit of offering items on a deal. And so I was fatally attracted to buy 2 bottles of Frijj for £1 when just one bottle costs 81p normally. Jumpin’ Jehosevah, that was *counts fingers* a saving of 62p for Lordy’s sake. There it was again...that recurring pattern of Tesco parting me from my hard-earned casheroonie for the sake of a couple o’ milk shakes this time. (Damn Tesco, I'd be rich if it wasn't for that pesky, meddlin' supermarket.)

Now my lad loves these too so the offer becomes even more ludicrously tempting. If you visit the web site you can find all manner of exaggerated claims like Frijj is the UK's Number One flavoured milk drink. Supposedly, “its unique, award winning, cow splat packaging has helped the brand to achieve iconic status since its launch in 1993” Now that *is* impressive don’tcha think?

The most crucial thing about Frijj is the taste so without further ado: well, it tastes like thick milk with bubbles in it assuming that you’ve shaken it first (the drink, yer fool). The flavour comes through depending on which one you’ve gone for. Personally, I love the chocolate flavour best although I don’t mind a bit of banana. There is still a strong comparison to drinking milk on its own, which tends to suggest it's not as thick as some other milkshakes you might encounter. It does leave an aftertaste and some will find it overly sweet but I don't mind that at all and quite like the feeling of it sitting at the bottom of my stomach for a while.

Would you believe that this product is bought by 3.6million UK households every year? No, I didn’t believe it either but I haven’t got any stats to challenge either the makers or webmasters so you’ll just have to believe it I suppose. In which case, crikey, that’s not a bad take up rate for this kind of product.

Frijj comes in five standard flavours - chocolate, strawberry, banana, vanilla and white chocolate. You can also get Simpson’s Limited Edition flavours including Homer Simpson's Raspberry 'Doh' Nut, a chocolate mint flavour featuring Mr Burns and Crusty the Clown's Banoffee Pie. So if you like the dysfunctional cartoon family then here’s another way to pay homage to them other than watching the endless repeats that get shown on TV.

Frijj has sponsored Big Brother in 2003 where the grand prize was a party in the Big Brother House as well as sponsoring the FHM High Street Honeys, the UK's search for the hottest honey *starts perspiring*

This product comes in 2 sizes, 500ml and 1litre. I tend to buy the 500ml plastic bottle as whilst its good on the fat count i.e. less than 1%, the calorie count is up at 259kj/61kcal per 100ml which is a lot! In a disgraceful moment of self-indulgence, I drank 2 bottles in the same night a few days back. Well, I tend to reach for the comfort food and/or drink when the pressure’s on and it had been a hard day after all. As it turned out, I was photographed during the incident by the paparazzi. The piccie appeared in The Sun the following day although news was slow admittedly. Yessirre, "Fat 40-year-old reaches rock bottom" screamed the headline as a brown-paper bag got air brushed into the snap. Shame on those news hounds.

Good things about Frijj are that there are no artificial colours, it's gluten free (therefore suitable for vegetarians) and it's made with fresh milk. The calcium count is high at 126mg per 100ml, which is 16% of the recommended daily intake (RDA). This is particularly handy for the wee ones as it aids bone development and strong teeth. Vitamin B2 also weighs in at 0.17mg per 100ml which is 11% RDA. Once open, you need to consume Frijj within 3 days and it's best kept cool at no more than 5C so do shove it straight in the fridge when you get back lest your mother-in-law might complain. Oh....erm....that was an incident in my house this week so strike those comments from the record.

Frijj is available at most food outlets including the behemoths (I like the word behemoth and may use it again) of the supermarket industry like Tesco and Asda. I like it, my lad likes it. If you can’t get a better recommendation than that then go see a milk shake hypnotherapist.

Thanks for reading and have a fab weekend.

Mara

Address any comments or complaints to: Customer Care Dept. Dairy Crest Ltd. Crudgington, Telford, Shrops. TF6 6HY.

Summary: Write up of Frijj Milkshake