Tastebuds rejoice, waistbands run and cower - Frijj is a thick and flavoursome drink that'll probably do awful things to your insides, but tastes pretty nice. So, you know - swings and roundabouts and all that.

Coming in a myriad of flavours, from Toffee Caramel to Raspberry Jam doughnut, there are certain consistent attributes to the Frijj (pronounced "fridge" ... geddit?) range. There's swimming in fat and calories, they're sickly sweet and they'll be gone in seconds. I'm not going to pretend I don't like the taste or texture - I do - but you can feel your toned physique screaming in agony as you drink it. That cheering sound in the background will be your elasticated trousers. It's not healthy - but the flavours really hit the spot.

Thicker than your common-and-garden milkshake, this isn't quite the almost-set concrete you'll get at McDonalds either - it's a nice inbetween variety that's smooth and velvety on the way down, but doesn't need to be drilled out of the bottle either. The flavours for once match up pretty well with what they're supposed to be, too - Chocolate Brownie is appreciably different to plain Chocolate, and Raspberry on its own is noticeably distinct from the aforementioned doughnut riff.

Straight from the fridge, these do taste great - and I like the constantly evolving flavours, coming and going and becoming ever more ambitious and obscure. Creamy Banoffee Pie is currently available, and once you've gone down that road, you're not so far from Pickled Broccoli and Twix flavour.

So - punish your body but reward your taste buds.