Product Type: Innocent Soft Drink
Newest Review: ... cardboard carton. The juice carafe has a big smiley face on it like all of the Innocent products as it's their marketing and brand image... more
Innocent Orange Juice
Innocent Orange Juice
Member Name: maisie1992
Innocent Orange Juice
Advantages: Ethical benefits of innocent products, taste
I always think of innocent as a bit of a luxury brand and I wouldn't buy it on a regular basis mostly because I couldn't afford to but this week it was selling half price in Sainsburys so I felt it would simply be rude not to. I want to say a little bit about the brand innocent; firstly I really like the whole philosophy of the innocent brand they try to make products that don't harm the environment in anyway and are a firm believer of sustainability. With regards to the ingredients they source them from sustainable and ethical environments and they use minimum packaging which is recycled and recyclable. Not to mention the fact they donate 10% of there profits to charity and have supported numerous community projects around the world. Plus it's all natural and good for you. All in all if you are one of these people who want to make the world a better place through your shopping and consuming you really couldn't do better than buying innocent products but... for those of us on a budget all this good stuff comes at a price.
The innocent orange juice has been completely repackaged since the photo on dooyoo was uploaded it no longer comes in cartons but rather snazzy clear plastic bottles. The fact there clear helps you to see exactly how much you've got left and you make sure you can get all the last bits out. You get 900ml of orange juice which really is only enough for 4 or 5 large glasses. The large green lid fits the bottle securely and is easy to remove and replace and has a helpful reminder sticker to "shake it up baby" before drinking this is particularly important because I went for the with bits version.
The front of the bottle has on the label a juicy looking orange with a halo and simply the brand name innocent as the words "never ever from concentrate, orange juice with bits". One side of the label tells you a bit about all the good things innocent are doing and we discover that 25% of the carafe is made from recycled material and the whole bottle can be recycled. We also find out that the oranges are picked and squeezed in 24 hours and not sweetened. The back has an advertisement for one of there smoothie products. The final side gives us the nutritional information per 100ml (notably 42 kcal and 9.6g of carbohydrates of which 8.1g is sugars) just 150ml gives you one portion of your 5 a day and you also get the ingredients simply 11 oranges (no pips or peel). This side also has contact information on it.
One teeny tiny thing that would aid the packaging is giving the percentages of the recommended daily allowance in the nutritional info, because one thing I like to see when looking at fruit juice is how much of daily sugar allowance is in one portion often its more than you think.
...The Product and The Taste...
The product is a gorgeous sunshine yellow colour and is a little bit thicker than your usual fruit juice and you really have to make sure you shake it well to get all the bits from the bottom of the bottle into the glass. It easily pours out of the large lid. The use buy date isn't very long the bottle I brought would need to be used within 6 weeks of purchase and once open you're advised to keep refrigerated and consume within 4 days. To be honest ours didn't last 2 days it was that good.
This really is the important bit and I have to say its taste lived up to expectations. It tasted very much like how you would expect orange juice to taste. It tasted sweet but not artificially sweet and had a lovely citrus flavour to it. This is actually one of few orange juice's that I think actually tastes like oranges and is a great juice to have at breakfast time when you're a bit sleepy and need a gentle wake up. I think it's best served chilled and I wouldn't serve it with ice or lemon or anything extra as the taste is perfect on its own. I haven't tried using this juice as a mixer as I think its too good to waste although I imagine it would make some yummy cocktails.
...Value for Money...
As I've already hinted this product is well worth the buy if you're trying to save the world whilst consuming but this bottle retails usually between £1.98 (Asda) and £2.19 (Sainsburys, Waitrose and Tesco) which for me is just far too much money to regularly be spending on fruit juice, no matter how good it is. But as an occasional treat when it's offer I think its worth the money I paid £1.09 for my bottle from Sainsburys.
Summary: A gorgeous healthy orange juice