Innocent Smoothies were formed from an idea in 1998 by three university graduates from Cambridge Richard Reed, Adam Balon and Jon Wright. They did their market research simply by investing a small amount of £500 on fruit and having perfected some recipes sold their drinks at a music festival. Simply if you liked them you put the cup in one bin, if you didn't you put in the other. At the end the result was a yes bin full and the three quit their jobs.
This is what we all dream of. A business idea surrounding a new and unique product which it was at the time and a positive research base to build on. So this was the birth of a company.

These guys thought up the idea and took risks themselves and I think they deserve the success they have had.

They have been copied in many ways by their competitors since then, but they have continued to grow. They believe in using pure ingredients and in sustainability.
Now selling cartons in 7 flavours, including one they call seasonal which is always worth trying as it refects the sort of fruit ready at the time, so in the autumn there may be damsons, blackerries and apples.
There are 6 flavours in the little bottles too. They have also extended their juices to include 3 cartons of juice containing superfoods which are always worth a try. There are yogurt drinks as well and just recently little pot meals were launched. The company is also making pure orange juice.
Now they are expensive but it is due to the high quality of the ingredients which are all pure and fresh. They contribute to your 5 a day which is important as sometimes life can be hectic.

If you like them but find the price too high I would say compare your supermarkets weekly. For instance Somerfield has the cartons reduced to £1.99 just now, which saves at least a £1 on the price, and each supermarket discounts them in turn.

If you enjoy websites then I would have a look at theirs at www.innocentdrinks.co.uk. It is packed with fun and I think it is one of the best websites I have seen. This is a quote from there
"We get our boysenberries from the Willamette Valley in Oregon, a beautiful and extremely fertile area where they also grow hazelnuts, grass seed and Christmas trees. A handy place to be if you're planning on making a hazelnut and grass seed boysenberry pie in December."
I would say they are a food not a drink so if you view it like this then the price seems more reasonable. Also keep in mind the price of some of the ingredients which maybe you wouldn't buy at certain times of the year as fresh items due to price.
They taste delicious!
Buy them with a long sell by date and keep them in the fridge.
I think I'll go and get one now!