Keep Walking (Johnnie Walker)

Member Name: vinodgm

Product:	Johnnie Walker
Date:	10/12/01 (385 review reads)
Rating:

Advantages: Excellent quality and brand, Smooth, Worlds leading seller

Disadvantages: Will be at pit pricey to some

The name Johnnie Walker is synonymous with whiskey and the name epitomizes quality and respect.

Johnnie Walker was a grocer in Kilmarnock in the 1820's. He began to blend whiskey under his brand called Walker's Kilmarnock Whiskey and from then on he thrived and became world famous. The Red Label was launched by his sons in the early 1900's and as the company began to prosper Black Label was introduced by his grandsons. More recently other labels like the Gold Label and Blue Label have been introduced.

Red Label is the flagship label of Johnnie Walker and is presently the biggest selling brand in the world.

Personally I am not a whiskey drinker but this has not stopped me in indulging in the odd one every now and then. The brand that's usually available at homes of my friends is Johnnie Walker Red Label and therefore it became my brand of choice if I'm ever in the mood for a whiskey.

The choice although sort of forced on me by circumstances is an excellent one and one that I have no reason whatsoever to feel adversely against.

I usually have mine straight and on the rocks which is supposed to be the way that whiskey is drunk. However the norm nowadays is having it with soda, water or coke. How Mr Johnnie Walker would have cringed in his grave if he knew that.

One thing that I can say about Red Label is that, as I had mentioned in the first line of this opinion, it and all other labels, are synonymous with quality and this is the primary reason why Johnnie Walker is the best selling brand in the world today.

Over 40 varieties of malt are used in the brewing process for Red Label and more varities are used in the Gold and Blue Labels. All these varieties of malt are perfectly blended to create superb whiskey that has all the arributes of an excellent Scotch.

A 70cl bottle of Red Label goes for just under £18.00 which to me is very reasonable for such a high quality spirit.


For those of us who are not so accustomed to it one of the simplest ways to know a good whiskey is it's smoothness. I have tasted other cheaper brands and with these you can feel the sharpness of the spirit in your mouth and when you swallow it the same sharpness and almost brutual feeling is felt as it goes down your throat and into your stomach. Red Label is just the opposite. It is smooth and sure you can feel the alcohol but it's evident in such a way that makes the drink pleasant and in such a way that you feel comfortable with. It's really something that pretty difficult to explain but I hope that you get the jist of what I am trying to say.

As was the case with my father I will surely end up a whiskey drinker myself in the forthcoming years of my life and the brand of my grandfathers, fathers and probably my choice will be Johnnie Walker. Wether it be Red, Black, Gold or Blue, this I will not know until the time comes.

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