“ Fruit Juice „
This is not normally something I would buy, and indeed, this time I didn't. However, my mother-in-law bought a couple of cartons and so I thought I would give it a go. I am always impressed by the effort some companies make to produce healthier food and drink, and the carton for this had the famous and respected Ribena name as well as the promise (in big figures) of 100% pure juices.
The juice itself looks like Ribena, only a bit thicker, as you would expect juice to look in comparison with squash. It's the dark purple of Ribena and the smell does have strong berry elements, which I liked.
However, the taste left a little bit to be desired. There are grapes, pears, blackcurrants and acerola cherries in there, and if you concentrate, you can taste them all, but it leaves a bit of a dry taste in your mouth. The juice is made from concentrate, which is a little deceptive when you see the label so loudly announcing its 100% juice elements. This, however, does not mean that someone squeezes the individual fruit. It means that the juice is made from the concentrate of these fruits and berries, and as a result, it tastes a little too plain.
Perhaps I'm being a little harsh. After all, quite a lot of the tastier drinks that we are faced with these days are a product of preservatives and colourings and flavourings that are used in order to sweeten the drinks and make them appeal more to the taste buds. I should really be more appreciative of the fact that this is pure juices, which the ingredients list confirms, and it is important to say that my disappointment here is solely with the fact that my sweet tooth is, for once, ignored.
The result of this is that I probably wouldn't have this again. Sure, it's okay if you don't really have anything else, but if I was trawling the shopping aisles, I would choose something else. Yes, it is good for you in terms of providing juices and not aritificial elements, but you lose the sweet appeal of a squash or other more traditional juices.
Therefore, it's a mixed batch, and I can't give it more than 2 stars. It's not revolting, but I'm not a fan, and the goodness factor doesn't win it over for me.
I bought this juice last week as it was reduced in Somerfield to about 89p from £1.60 something, I think. I chose it because I wanted the vitamin C and all the non-concentrate juices were in massive bottles/cartons.
I didn't realise until after I bought it that this too was from concentrate - obviously that information didn't fit in too well with the 'healthy juice' image they were trying to portray and so they hid it away. It's in very small print on the back and even if you were looking for it, as I was, it's easy to miss.
The juice itself was kind of 'fresh tasting' - it was a reddish purple and had small bits in, but was a bit strong for my liking - I think it could have done with being a bit weaker. It tastes nothing like Ribena or a healthy version of Ribena, if that's what you're thinking - it just tastes like very strong fresh berry juice. Not that great to be honest.
One carton is about enough for about 3-4 fairly big glasses, so not a huge amount - especially if you're paying full price. I have however seen them in pound shops at £1 for two cartons, which is a much better deal, and more like the juice is worth.
My summary of this product is that it's a ploy by Ribena to market a posh-looking, supposedly healthy juice with a famous brand name slapped on it and charge a ridiculous price. Buy it to try it - but only if it's on offer.
Contains only the pure fruit goodnes. No preservatives, colours or flavours.