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I do like a can of Vimto. It's been around for donkey's years and I usually pick up a can or two when I am at the petrol station, filling up. I have drunk both the still and sparkling versions of Vimto, but I have to say that I think the fizzy version is far preferable. It's sweet and fruity and very thirst quenching, though my other half says she thinks it's far too sweet and that drinking it actually makes her more thirsty!
I buy the 330ml ring pull cans and I usually manage to get them on offer if I buy more than one can at a time from the fridge at the petrol station. I pay about 49p per can. The little lad also enjoys a can of this and we will often share a can between us at night while we are watching the telly.
The reason I love this drink so much is because it is massively fruity. I can definitely taste a wide range of berries, including, blueberries, blackberries, grapes (I think) and I love the rich dark purple colour it has. It is a very intense colour and an individual taste that you just don't get with any other fizzy fruit drink. It's widely available in all the supermarkets I have been to and not too badly priced.
If anyone is interested, the ingredients are as follows:
Carbonated Water, Glucose Fructose Syrup, Fruit Juice From Concentrate 3%(Grape 1.5%, Blackcurrant 1.0%, Raspberry 0.5%), Vimto Flavour (including Natural Extracts of Fruits, Herbs, Barley Malt & Spices), Citric Acid, Colour (Anthocyanins), Preservatives (Potassium Sorbate, Sodium Benzoate), Antioxidant (Ascorbic Acid)
There are also 225 calories in each can, but I do know there is also a sugar free option. I have tried the sugar free Vimto on one ocacsion only and I have to say I wasn't so impressed as I found it quite weak and it didn't have the same 'hit' on the tongue and the back of the throat that the full sugar option has.
I have also mixed a can of Vimto with lemonade. Obviously, this makes the drink weaker, but it's a nice variation and very thirst quenching and refreshing. Great stuff.
I do recommend this great fizzy fruity drink. It's a drink all the family can enjoy. Some people might turn their noses up at a can of Vimto, but for me it's pure nectar.
Vimto is one of those drinks which I have tried many times - but I'm still completely undecided about whether I like it or hate it! I should like it....but there is something about it that makes me unsure - but I'll come back to this later in my review. For now, let me just say that Vimto is a fruity drink that can be either fizzy or still - but it is the fizzy version I'm reviewing as this is the one I've tried (I don't really like still drinks too much).
Sparkling Vimto comes in the typical 330ml ring pull cans and it also comes in 2L bottles. As with most fizzy soft drinks, I prefer buying them in cans because I feel that cans keep the fizziness in better and that once bottle are opened, they go flat very quickly. The cost of Vimto is about the same as regular soft drinks, with a pack of 6 x 330ml cans costing £2.48 form Tesco - which equates to 41p per can. I have also found that Vimto is not as readily available as many of the other mainstream soft drinks on the market, for example I can't get it in my local garage, but it does seem to be stocked by all of the major supermarkets.
The Vimto drink is purple in colour and looks not disimilar to weak fizzy Ribena. It is sold as a fruity drink and certainly the taste of the Vimto is overwhelmingly fruity. To me, it tastes like it has grapes, blackberries, blackcurrents, apples and strawberries in it - but a distinctive individual flavour is not that apparent. It certainly tastes like all of the types of fruits that you may associate with forest berries, rather than citrus fruits. I find the taste quite syruppy and very sweet, and I have to admit that I would probably like a little bit of citrous-ness in the drink to counterbalance the sweetness. A little bit like ready made Ribena, I find the taste a little strong and I think this is what I don't like about it.....that combined with the sweetness. Per can there is 125 calories which isn't too bad when compared to drinks like Coca Cola, but for some reason it tastes sweeter and stickier. I also don't like the fact that my mouth tastes really coated afterwards and I think this is the main reason that I don't find it very refreshing.
Overall, I am not a big Vimto fan. It's not disgusting, but there are simply better fruity soft drinks on the market.
Personally I love the Original Vimto flavour, whether it be fizzy or cordial. I'm not a big fan of Cherry or Strawberry flavoured drinks. So the original is my favourite, it's quite rich and fruity tasting you can definitely taste the blackcurrant and raspberrys in it, I have to admit that it can be quite sickly after a few too many glasses but it's still delicious. The Vimto ice lollies are absolutely to die for, and are a perfect sweet treat for a hot summers day The flavour of the Vimto ice lollies is just the original flavour. Also for when the weather turns cold and bitter there is nothing better than a cup of hot Vimto to warm your cockles, especially good if your full of a cold, it's something sweet and sugary to pick you up when your feeling crappy.
Asda pretty much sells all of the Vimto range, from the drinks to the sweets. Although if you have a look around you may be surprised to find other Vimto products.
Other Varieties of Vimto include;
Fizzy Original Vimto
Vimto Lollies (perfect for the summer)
Still Vimto Cartons (perfect for lunch boxes)
There are also sugar free varieties of Vimto, so if your worried about your sugar intake or your little one's teeth then you can opt for the "healthier" option. I personally like a bit of a sugary treat so I stick with the super sugary fizzy stuff.
- What's in it? -
Per 100ml (diluted) Vimto Original Cordial contains;
5.5mg Vitamin C
Per 100ml Original Fizzy Vimto contains;
Prices vary depending on what you buy, but you can expect to pay around £1 for a 2 litre bottle of the fizzy kind. Asda currently have the 2 litre bottles on offer at 2 for £1.50. Cordial is a little more pricey depending on where you buy and the size of the bottle. In Asda Vimto cordial currently retails at £1 for a litre bottle, and 2 litre bottles retail at over £3 which makes no sense to me, you are much better off buying the litre bottles instead. Vimto products are available nationwide in most supermarkets and corner shops, everyone knows this already so I'm not going to go into too much detail here.
I'd recommend anyone who enjoys a fruity sweet treat to try Vimto, with it's blend of Grape, Blackcurrant, Raspberry and "mystery" herbs and spices, it is the perfect drink whatever the weather. You can drink it hot, cold or eat it depending on the product of course.
After a very salty bacon sandwich for my breakfast this morning, I was extremely thirsty on my way to work, and so I stopped at a local Londis store to grab a quick drink. I opted for a bright purple bottle of Vimto, which was nicely chilled in the fridge.
Vimto has been a favourite of mine for many years, and I personally think that it is one of the most refreshing drinks available.
~~ A Little History ~~
Vimto was first created in 1908 by John Noel Nichols as a health tonic which was called Vim Tonic at the time. In 1912 Nichols decided to shorten the name down to 'Vimto' and then in 1913 it was reregistered as a cordial product rather than a health tonic.
103 years on, Vimto is now very popular with children and adults throughout the UK and many other countries. It is manufactured in the UK by Cott Beverages, on behalf of Vimto Soft Drinks, and is also manufactured under license in Saudi Arabia and Yemen. Apparently it is considered to be the most popular drink during the holy month of Ramadan.
~~ Vimto ~~
Vimto is now available as a cordial squash drink, and as a carbonated fizzy drink, and it was the fizzy drink variety that I had a good slurp of this morning. Carbonated or 'fizzy' Vimto is available to buy in most shops and supermarkets in 330ml cans, 500ml plastic bottles or 2 litre plastic bottles all of which are recyclable. As usual it works out cheapest when purchased in bulk, and a 2 litre bottle is generally priced at around the £1:50 mark. The 500ml bottle I got today was priced at 95 pence.
Regardless of the type of container that the fizzy Vimto comes in, it is always covered in bright eye-catching colours - based around a purple background, with big bright coloured grapes and raspberries spotted around on the packaging.
As you might have guessed, Vimto is a fruit flavoured carbonated drink, containing Grape, Blackcurrant, and raspberry fruit juices from concentrate.
The taste is delicious and fruity, although I must admit that the grape flavour is very difficult to detect when drinking Vimto, but the raspberry flavours do come through a bit, and the blackcurrant flavour is definitely the strongest within the mixture. This combination of fruits produces a fantastic result in terms of taste, and combined with the fizzy bubbles it refreshes the mouth and throat really quickly.
As with most fizzy drinks there are a few problems associated with drinking too much fizzy Vimto, mainly down to its high sugar content. There is a sugar free vimto carbonated drink available which is a lot healthier, and doesn't taste too bad actually for a sugar free drink, but the regular vimto (containing all the sugar) does have the edge in terms of taste and flavours.
The 500 ml bottle that I had this morning contains 216 calories, which does not sound too bad really, as it was a large drink that lasted me a good few hours. However that 500ml juicy tasty, refreshing drink also contained 53 grams of sugar, which is horrifying really, and equates to 58% of an adult's guideline daily amount!!
Overall Fizzy Vimto is a really refreshing drink, which is one of my favourites especially when it is served ice cold on a hot summers day. I have used it as a mixer with a few alcoholic spirits a few times, such as vodka and gin, and it produces something a little different, and fruitier, and masks the horrible taste of the alcohol a lot better than coke or lemonade does. The sugar free version is well worth a look though, as it still offers a great taste, without the crazy amount of sugar!
Thanks for reading.
© L500589 2011
Vimto is one of those drinks that all my friends mock me wildly for still drinking as a "grown up" when according to them it is a drink for kiddies and isn't particularly sophisticated. But I figured that since I like it, why shouldn't I carry on having it? When I was little I only had the cordial version (and that was restricted for very special occasions), but now that I'm in charge of rotting my teeth, I get to have the magic fizzy stuff in a can too. That's the version in this review.
I get this as individual cans for 60p from a can machine. It's good for an occasional drink, but I don't really like it well enough to bother with multipacks. That's a)because it's got lots of sugar in and so is bad for the teeth and the waistline and b)far more importantly, it has no caffeine in it and what's the point of that? Fizzy drinks full of caffeine are one of my little luxuries in life.
Vimto is grape, raspberry and blackcurrant, but in all honesty, I can't really taste the raspberry or the grape and think it mostly tastes like a vaguely fruity blackcurrant. The fizzy version isn't particularly strong compared with the cordial (as made up according to instructions). It's a dark purple in colour and is very fizzy - take care not to spill it as it seems to stain anything within a ten foot radius; definitely don't have this on a posh date unless you also have some tummy settlers or it'll make you very gassy. I recommend it as a good mixer with spirits to give a nice fruity cocktail. Not very sophisticated though.
The main flipside for the drink that I have found is that it leaves a bit of an aftertaste in the mouth and makes my teeth feel nasty and coated so I have to brush my teeth right after I've had it.
The ingredients are water, sugar, fruit juice - grape, blackcurrant and raspberry, vimto flavour (herbs, barley, malt, spices), citric acid, anthocyanins, potassium sorbate, sodium benzoate, ascorbic acid.
Each can has 142 kcal, 35g sugar. That's WAY too much sugar for me to want to have on a regular basis, but if I'm having a need for sugar at the end of the day then it's ok as an occasional treat.
I like this as a drink, though I probably wouldn't admit it to anyone very sophisticated. But not too often as it is too bad for the teeth and the waistline.
Invented in 1908 by John Noel Nichols, Vimto is the drink I remember drinking as a child. I always have a 2 litre bottle for when kids come round-and they absolutely love it. Formerly just a carbonated drink, it is now available as a plain fruit juice, ice lolly, sweets and chews. The drink is now available in cartons, cans and bottles.
I find the flavour of Vimto unique and more fruity than other soft drinks. The flavouring of grapes, blackcurrant and raspberries mixed with 23 essences, herbs and spices make it the ideal summer drink. I think the grape stands out more than the rest of the fruits. It's refreshing taste is a nice change to all these super-fizzy drinks like coca cola. It contains less fat than the majority of fizzy drinks, so don't be fooled by Vimtos purple colouring!
Vimto have recently bought out a new drink-cherry flavoured vimto. It still tastes pleasantly refreshing, but with subtle hints of cherry. It's not as nice as the original vimto but it's good that they're bringing out something new for their customers.
Vimto is good value for money. In my local supermarkets a 2 litre bottle of fizzy vimto is normally on sale for £1. Even when it's not in the sale it retails at just under £1.50. Cans are about 60 pence each-or cheaper if you buy them in a multi-pack.
I love the fizzy Vimto and have done for as long as I can remember the fruity taste of grape, blackcurrant and raspberry is a delicious, purple, thirst quenching drink. I think this carbonated soft drink is best served ice cold particularly on a hot sunny day. I buy a 2 litre bottle of fizzy Vimto most weeks at the supermarket and find other the price in line with branded fizzy drinks. Although unlike other drinks such as Fanta there are no cheaper supermarket brand alternatives.
I find the packaging of Vimto very vibrant and eye catching and it stands out from others on the shelf. It is definitely a brand that is recognisable and nice to know that it hasn't changed over the years.
In a 250ml serving there are 108 Calories and 26.5g of sugar (29%) for this reason it is not advised to drink excessively as fizzy drinks are a large cause of tooth decay particularly in children.
I have also tried many of the Vimto confectionary line which have the same great fruity Vimto taste in a fizzy chewy sweet and also bon bons. I have tried the Vimto squash but did not feel it was as sweet and enjoyable as the fizzy version.
Vimto is one of those drinks that always reminds me of childhood. I still buy it today for my kids and have been known to have a glass now and again on a warm summer's day.
Vimto has some of the most eye-catching packaging I have seen for soft drinks. It is a very attractive purple colour with pieces of fruit and splashes of juice, as the design. Vimto comes in cans and bottles and is available in regular or sugar free varieties.
Vimto is a carbonated, soft drink made from a mix of blackcurrants, raspberries and grapes and is flavoured with herbs and spices. It is also available as a cordial. The predominent flavour is definately the blackcurrant, but you can taste the other fruits and overall it does taste like a blend of fruits.
As I have 3 children, I prefer to buy a 2 litre bottle. as this works out better value. When you first open a bottle of Vimto it is very fizzy and lets out a loud hiss. The bubbles rise to the top of the bottle and you can smell a deep fruity smell, which has a warmth to it. Out of all the juices around, the smell of Vimto reminds me most of the summer.
As with all juice, Vimto is best served straight from the fridge and as always, I like to have mine in a tall glass with lots of ice cubes. Delicious!
Vimto is very sweet, but not in a sickly way, I actually find it quite comforting and it brings back many happy childhood memories.
It is very fizzy and the bubbles do make your tongue tingle as they jump around in your mouth. After a glass of Vimto, I feel very refreshed and my mouth tastes nice and fruity!
Carbonated Water, Glucose Fructose Syrup, Fruit Juice From Concentrate 3%(Grape 1.5%, Blackcurrant 1.0%, Raspberry 0.5%), Vimto Flavour (including Natural Extracts of Fruits, Herbs, Barley Malt & Spices), Citric Acid, Colour (Anthocyanins), Preservatives (Potassium Sorbate, Sodium Benzoate), Antioxidant (Ascorbic Acid).
*Nutritional Value Per 100ml*
Calories - 44.5
Protein - less than 0.1g
Carbohydrate - 11.0g
Fat - less than 0.1g
In Tesco, a 2 litre bottle costs £1.17 and they also stock the 500ml at 99p. They do not however stock any cans at my local store.
Vimto is a lovely, refreshing drink and makes a nice change from cola. You do have to be careful drinking it though, as it stains badly and is hard to remove.
For me i have to be in the mood for vimto or i have to be really thirsty as i find it goes flat really quickly in the can as its fizzy, which makes me not want to drink it. Vimto is a fruity fizzy drink with raspberry's ,black currents and grapes. As vimto is highly refreshing is quenches your thirst and leaves a tingling feeling in your mouth and throat. Although i don't mind vimto it isn't my favorite, i would defiantly prefer a can of coke or fanta any day, and this is only due to the fact that it goes flat so quickly and after a while it makes me feel really bloated and full up. I had never tried vimto until i saw one of my friends drinking it, i had one sip and i really liked it but when i started buying it myself it almost didnt taste as good and as i said went flat too quick - maybe im just a slow drinker as i dont know anyone else that has this problem
Vimto prides itself on a vibrant brand identity that distinguishes itself as extremely fun, playful, and rather exciting. Of course, it's no surprise, given how much sugar these sort of fizzy drinks tend to have in them, but they really push the "gives you wings" factor more than say, Coke or Pepsi do. As the product picture shows, Vimto has a very noticeable and very alluring packaging design, meaning you'll see this coming from a mile away.
There are few things nicer than a chilled can of drink, and certainly this applies to a can of Vimto. The taste of an ice cool glug gliding down your throat on a hot Summer's day can rarely be equalled, yet strangely, it's more of a "cult" beverage than an outright mainstream one like Coca Cola. It sits on the fringes, but is one of the tastiest and most refreshing ones on the market.
Vimto is incredibly fruity, made from grapes, blackcurrants and raspberries. It has a very pungent fruity taste, yet is also balanced so as not to make one recoil slightly when drinking it, as can be said of other drinks like Lilt. That said, it's also predictably not very good for you, and is even worse than Coke in the major departments. We all know it's not going to do your teeth any good, but then the most sensible ones among us know that, like anything, it is best enjoyed in moderation, and as long as you can manage that, then it's no problem!
I don't drink a lot of fizzy drinks and when I do I tend to stick to my old favourite diet coke but this morning I fancied something a bit different, something fruity. I haven't had a Vimto in years and so when I spotted this in the cooler I decided that it was the drink for me.
The can tells me that it contains a mixed fruit juice drink with the delicious secret Vimto flavour. A tantalising mix of secret herbs and spices and it does in fact have a very distinctive taste. Vimto contains amongst other things a mixture of grape, blackcurrant and raspberry juices and there is a hint of these flavours but Vimto has a sweet flavour all of its own which is hard to identify.
I didn't find this drink to be as fizzy as some other carbonated drinks I've had lately and for me this is a big advantage as I find that whilst a slight sparkle can help make a drink refreshing sometimes it is just too much.
Health wise this drink really isn't great for you, particularly for your teeth. Typically of a non-diet carbonated drink it's full of sugar with a 330ml can containing 36g of 40% of an adult's guideline daily amount. The other nutritional information is as follows:
Calories - 147
Fat - trace
Salt - trace
The ingredients tell you that the drink contains amongst other things cabonated water, glucose fructose syrup and mixed fruit juices from concentrate (3%) so whilst there is some fruit juice in there it's not a large amount.
Price and availability
Whilst this drink isn't as widely available as some of the bigger names it is starting to appear more frequently than it used to. This morning I paid 65p for a can, the standard price for canned drinks in my local shop but I have seen this on offer, four for a pound in Poundland.
The drink is available in 330ml can, 500ml bottles and 2 litre bottles.
Whilst I really enjoyed this drink initially, after a few sips I felt as though there was almost a coating on my teeth and really felt the need to brush them and that was before I discovered quite how much sugar there is in each can.
Recommended for an occasional treat, a nice blast from the past. Next time I'll be on the look out for the no added sugar variety.
Having been brought up around Vimto cordial, at some stage in the past 15 years, I became aware of fizzy vimto sold already diluted (previously I would dilute the cordial myself with water or lemonade).
I used to mix the cordial with lemonade where possible as this produces a heady mix of fizz, sugar and vimto fruityness. I am sure it is quite appalling for your teeth (sugary cordial PLUS sugary lemonade) but it tastes so lush it became a real treat for me after work to walk home (about a mile and a half) and have a tall ice cold fizzy vimto made using cordial and lemonade and lots of ice.
Now you can buy the fizzy cans. I find in comparison to the home made fizzy vimto, the cans lack something. They are fizzy but there is an extra layer of sugary rich taste missing. Maybe this is because the Vimto company use fizzy carbonated water instead of lemonade to make the canned drinks. Maybe they dilute it more than I would? The home made version with lemonade and cordial is much tastier!!
I went through a phase of going for long walks and getting a can of fizzy vimto on route, and it is a great canned soft drink in its own right. I would place it in between the diluted cordial and the cordial diluted with lemonade yourself in terms of good- very bad sugar intake.
One can will cost the same as a can of coke- some newsagents/ corner shops sell this for 50-60p a can. I have seen this sold as a multipack for £2.29 for 6 cans in Asda, but it is not the thing I would buy 6 or 12 cans of. I would either buy the cordial and make my own or buy a single can if I needed a pick me up or some refreshment.
Nurtitionally in the can you get:
44.5 calories per 100mls so a 330ml can= 139 calories per can approx (same as coke). I'm sure the homemade mix is loads higher, but as a treat it is always good to have the option of how unhealthy you want to make your drinks!
I would go for the can if I was out and about and thirsty and didn't want to buy coke or something else. Atleast with Vimto you get some Vitamin C and it does have fruit in it.
We have a snackbox in work that is topped up every week by a nice chap with lots of goodies. When it was hot a few weeks ago (I know its hard to remember such a time when you look outside and see wintery drizzle but I promise you it was) he tried to tempt us with a variety of fizzy drinks at the slightly inflated cost of 60p per can. No one touched them sticking righteously to their cold water from the cooler, today was depressing and I didn't fancy dull water so checked out the canned selection.
And there is was, a can of Vimto, a vision from my youth! I actually got excited, it just stands out from all the generic red Coca-Cola, and lurid orange of the Irn bru, my 60p seemed less painful and I picked up the can with cheerful abandon whilst sticking two fingers up at the calorie free water cooler!
The can is unusually coloured but typical of the Vimto brand is purple. Fizzy is stated in white lettering (there are two types of Vimto the flat one comes in 500ml bottles) and then vertically beneath fizzy is the word Vimto, placed on a funky red splat that I guess is meant to be a squished berry. The can is adorned with cartoon type pictures of raspberries, blackcurrants and grapes. The can advertises Vimto as a "mixed fruit drink with the delicious secret Vimto flavour" and is the standard 330ml you would expect from a can.
Its so yummy! Fruity, refreshing and so different from the other fizzy drinks out there. I wont lie I struggle to identify what it is about the taste exactly but it also has a really nice lingering aftertaste and certainly quenches your thirst. You can certainly taste fruit but distinguishing what fruit is would be a struggle, I would hazard a guess based on the can design and my tastebuds that raspberries and blackcurrants do feature but the winner is the Vimto secret formula.
Also to my great pleasure it's the same colour as a light red wine! A light burgundy red colour with a good amount of bubbles but so many that you need to continuously burp for the next hour after drinking it! I think it would be nice alternatively for the designated driver on a night out.
**The bits you might want to ignore**
147 calories per can which is 7% of a ladies daily amount. Not all bad really and as with all soft drinks you expect them to be laden in sugar (36g), the main ingredient is carbonated water and then mixed fruit juices. In fact in terms of the additives they don't seem all that bad and include Ascorbic acid and sodium benzoate. But this was a treat so why should I care!!
All in all I think Vimto is great but the fizzy version was definitely perfect for the occasion and hit the spot. It really is a nice change from standard soft drinks and the fruity taste is distinct and refreshing. You can buy 500ml bottles of the Fizzy stuff in Tesco for 87p.
I also love the advertising line from Vimto 'Shurlple the purple' classy and catchy, so good in fact I incorporated it into my title.
Also between you and me I think this would taste rather nice with a spot of Vodka.....hic!
Vimto is a classic soft drink that I remember fondly from my childhood. I bought a 500ml bottle from the newsagent by where I work recently as it was a special price-marked bottle at just 59p. Bargain!!
Vimto is a mixed fruit flavoured drink that can be bought either still or carbonated. The bottle I bought was carbonated. It was purple in colour with a big red Vimto logo on it and pictures of fruit.
Vimto contains 3% fruit juices. The fruits listed on the bottle are grape, blackcurrant and raspberry. For me the predominant taste is of grape.
This is a very sweet drink but is not as stodgy as Coke. It actually contains herbs and spices and this does come across in the taste. It is not overtly spicy though, it's more of a subtle tang.
For me the best thing to accompany this is a nice bag of Walkers Cheese and Onion crisps. It's nice to have something savoury to counter the sweetness.
Carbonated Vimto has made something of a comeback recently. For some strange reason it seemed that the still variety was being pushed more strongly. My little sister who is quite a bit younger than me was shocked when I handed her a can of fizzy Vimto as she didn't know it existed as a carbonated beverage.
I would recommend this drink to anyone as a nice alternative to cola. It has a pleasant, sweet and fruity taste and although it is fruit based it is not acidic and won't leave you with heartburn.
Vimto is definitely better than Dr Pepper, the other big name mixed fruit drink on the market. Also, unlike Dr Pepper this drink does not contain caffeine. The only downside is there are loads of calories in Vimto and it has a high sugar count, so it would be wise not to over-do it!!
100mls of Vimto contains 108 calories, 26.5g of sugar and less than 1% fat.
Vimto is a fizzy fruit drink which is made with grapes, blackcurrants and raspberries. This drink is a highly refreshing one which leaves your taste buds tingling after each mouth full and is a drink that quenches thirst better than many other soft drinks on the market. The history of Vimto is a long one with the drink first coming about in 1908 as a medicinal drink to give 'vim' (meaning energy or power) and had the name Vimto registered in 1912 as a medicine. In 1920 Vimto had bubbles added for the first time but between 1942 and 1947 no brands were allowed so Vimto became known as a 'Speciality Flavour Cordial'. Nowadays Vimto is a hugely popular fizzy fruit soft drink available from most supermarkets and local stores and is popular for its purple colour (both the labelling and the drink itself).
This drink is one for those who love their fruit juices and enjoy a nice refreshing one they can sit and drink with a little fizz to give it that extra dimension.