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Apple Retail Store
Member Name: davidmiddleton87
Apple Retail Store
Advantages: great customer service
Disadvantages: lack of knowledgable genius bar staff
In recent years Apple has come to the uk High Street. The shop is all about theatre and buying experience. The amount of staff is crazy there is almost one to one ratio of customers to staff. Most people I think browse rather than buying as the accessory prices are much more expensive than other places on the High Street.
The shops use a lot of glass and light to be modern and fresh and copy the fashion of trendy New York retail. The best part of the shop though apart from seeing all the apple products in the flesh and trying them out is the customer service. Anyone can sell you a product and take your card on the spot so no more queuing to pay. Every store also has a genius bar which is where you go for help and support. The store will also run workshops and classes to educate you on your new purchase for free.
My only problem with the genius bar that also the service is good and my smashed iphone was fixed in ten mins is the lack of knowledge of some of the staff behind the counter. It is quite easy to trip them up and get the response of "I am not sure off the top of my head" which is not really good enough for a service which is so popular you have to book in advance
Summary: other store could learn a thing or two
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