I bought this as I was looking once again for a product that would give me a natural finish to wear during the day. I found it! This foundation is very easy to apply and evened out my slightly red areas wonderfully - concealer blended brilliantly over the top. Very long wearing but more so if applied over moisturiser and set with a small amount of powder. Buildable and didn't settle into any lines as I have found with other products. I would say it's probably suitable for all skin types as I do have combination skin and found that it suited all areas of my face really well. I wouldn't wear this as a foundation for going out at night but a really good day to day foundation. I was a fan of liquid foundations but having tried this I much prefer this formula. I would say that for the natural look you would need to check the tones available at time of purchase as I would say that too light would not look as though any make-up were being worn but too dark and it would look un-natural. Slghtly more expensive than similar products but once the right shade is found is a lovely product. I bought mine in Debenhams for £23.00 but if you search internet there are some places selling it from around £15.00 upwards.