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Benefit is a make up and skin care company that was first developed by twins in San Francisco in 1976. Their philosophy is that make up and skincare should be fun and make you smile, and their packaging and promotional materials have a retro and pop art feel to them. About a year ago Benefit developed a new range of skincare products and I was lucky to get a promotional pack of several products for free with a voucher out of a magazine. This included the It's Potent eye cream. I was really keen to try this eye cream as I have very dark circles under my eyes which I am always trying to reduce and find it very hard to find any eye cream products that really work The eye cream states that it fades dark circles and helps smooth fine lines for brighter, younger - looking eyes. It contains a peptide complex known to help restore elasticity & firmness, a blend of hydrating botanical extracts including apple extract, known to help boost collagen, & loquat extract, known to help protect the skin from free radical damage. The packaging of the eye cream is quite cute. It comes in a small glass round jar with a light blue label and a cork top. It looks more like it would contain jam than an eye cream! When you take the cork top off the jar the cream underneath is a beige cream colour. To use it I dipped my middle finger into the jar and then gently smoothed the cream under and around my eyes. The cream has quite a light formula and went on my skin easily. It sunk into my skin without feeling greasy but did leave a shine around my eyes. This might be meant intentional and is the "brightening" effect but I did not like it and it just made the skin under my eyes look shiny and like I needed to use powder. Unfortunately after a few weeks use I did not find that this cream made any difference to the dark circles under my eyes at all. In fact together with it leaving my eyes looking too shiny I think it actually made my eyes look worse. I therefore stopped using it. The eye cream is quite expensive at £24.50 for 0.5 oz. Although the packaging looked nice it was not really effective so I would not recommend it. This review might also be posted on Ciao under my username Star20000
~x~x~x~ Why I Need A Potent Eye Cream ~x~x~x~ I'm pretty damned tired right now, an insomniac two year old coupled with the hell that is 'the school run' has left me frankly exhausted. Obviously not a reasonable excuse for home schooling, and I'm sure you wonderfully dedicated home schooling mummies and daddies wouldn't recommend me attempting to educate my extremely bright five year old by myself for the uber-vain reason of avoiding my eyes looking like they belong to an eighty year old before I even hit forty. I'm hoping against hope that David will have sorted his sleeping pattern out by then, but as far as my son is concerned I don't think he will ever do anything to make my life easier at nighttime - maybe I'll still be getting up with him when he's fifteen, I wouldn't put it past the little s...ausage to be honest! I'm lucky l suppose in that I can function with a relatively short amount of sleep per night, yes I'm shattered most of the time and yes I try to have a (temporarily) revitalising cat nap in the afternoon - but my eyes are showing the effects of this long term lack of real sleep now, and I hate it. I hate it in the way a mother should never hate her appearance when problems are caused by looking after these precious little darlings (sorry, did someone say gritted teeth then?!) - my eyes are a vanity though, I've always been complimented on my bright blue peepers and in a perfect world I wouldn't be suffering the horrendous clash that is blue irises ringed with red broken veins. There's not a lot I can do about the oh-so attractive red eyed look (whitening eye drops burn like they were created in the vaults of hell), but I CAN invest in every eye cream on the market in an attempt to halt the puffy, circled lumps that have taken residence underneath my eyes. It's Potent was recommended at the Benefit counter in Selfridges, I'd gone in there specifically to ask about eye creams so shouldn't have been surprised to have possibly the priciest item on display recommended - the Benefit oompa-loompa suggesting it worked wonders on her orange skin, and her eyes looked as taut as mine used to so I was sold. Actually judging from the length of her nails and generally beautifully groomed appearance (skin hue and the fact she appeared to have tripped into a make-up box notwithstanding) I doubt she has her own demanding toddler to deal with, but who am I to judge Creosote Woman...? I'm desperate so was ready to believe anything, I happily parted with my £25 for the tiniest 14.2g pot of cream and walked out feeling like I was carrying a tiny Tiffany bag to match my tiny eye cream. ~x~x~x~ The Benefits, As Claimed By Benefit ~x~x~x~ It's Potent was lauded as something of a miracle product by the Benefit girl; she looked at the skin under and around my eye, delicately prodding and massaging in a way that probably wasn't necessary other than for show. She obviously knew what she was going to recommend beforehand as the sample capsule was practically in her hand before she'd finished irritating my eyes with her perfectly manicured fingernails, she offered to apply some there and then but as I was wearing full make-up I declined the offer and chose to purchase the pot but also take the samples - that way I reasoned I could try the cream but if anything went disastrously wrong I could return the unopened pot for exchange as per Selfridges cosmetics return policy. Win-win as my purchase of It's Potent netted me a free with purchase gift (nice goodwill gesture as technically I was 15p below the minimum spend threshold) as well as a couple of samples of what I assume were Benefit face creams - which my teenage daughters snaffled before I'd even touched them with my own hands. I was assured It's Potent would rid me of the dusty circles that are forming under my eyes, she was honest enough to say that the cream would easily cope with minor pigment change such as I'm currently experiencing. I read between the lines as this being a denouncement of the cream for a heavily darkened under-eye, and I wondered whether she'd be as honest to someone with 'proper' circles developed through sleep deprivation or illness? She also mentioned that It's Potent would smooth fine lines, a problem I'm not really looking to solve as the few laughter lines I have are welcomed by me - although I'm feeling the time is getting nearer when I need to start preventing them from getting any deeper, unless David learns to sleep. I didn't think anything of it at the time, but this line reducing effect isn't mention alongside the 'dark circles' bit on the jar itself - it seems strange that Benefit should create an eye cream and not be more excited about one of the major properties, Benefit aren't usually afraid of blowing their own trumpet so why not this time? ~x~x~x~ Why Indeed? ~x~x~x~ Because It's Potent is gubbins, that's why. It's one of those bizarrely expensive skincare items which is luxury personified to use, but ultimately doesn't do very much at all. It keeps the skin underneath my eyes moisturised, which I suppose over time (like with regular use throughout the decade of your 30s!) would go some way towards preventing a few of the lines from developing - but It's Potent, I'm sure, won't be around in ten years so it's a pointless exercise really when this is so crazily ineffectual in the short term. It just doesn't do anything whatsoever, it neither lightens my dark circles nor tightens the skin around my eyes. The cream leaves a sheen on my skin which lingers for far too long, it's not greasy but there's an unpleasant serum sensation after application which I really didn't expect from such a pricey product - once it's gone there's no problem with applying my make-up over the eye cream, although if I do this too quickly the light powdery foundation I currently favour tends to clog in the greasy residue so sometimes when time is lacking I'm forced to choose between one product or the other. This isn't a biggie, it's not like I haven't got plenty of other lotions and potions to choose from, but the main 'meh' for me is the fact that I was promised the earth at the Benefit counter and bought a pot of magic beans. ~x~x~x~ No Benefits At All? ~x~x~x~ Nope. Not-a-one. It's Potent is actually so useless that I'm looking at attributes which should come as standard in a £25 eye cream as advantages. It's soft and gentle to apply so doesn't drag the delicate skin of my eye area, the cream actually feels weightless as I apply it and it's a dream to spread across the skin as it's so smoothly creamy. There's no hint of the greasy residue whilst applying and I adore the sensation of it on my fingertips, the cream is lightly scented with a feminine floral toned fragrance but this doesn't linger or drift upwards into my eyes as 'fumes' - I have to say here that it burns like buggeries if you get even a hint of the cream in your eye so be careful how you apply it! Sometimes I think It's Potent has a placebo effect for me, and at those times my eyes FEEL more taut and well maintained - this effect lasts exactly for as long as it takes me to glance in the mirror though, and it's then I realise that there are no changes whatsoever in my appearance and my confidence takes a minor knocking. Bah! ~x~x~x~ Move Along Now, Nothing To See Here ~x~x~x~ I've been using It's Potent exclusively now for two months and each time I dip my fingers into the pot I feel slightly more ripped off. Twenty five quid is quite a sum of money to spend on a single cosmetic item in the first place in my opinion, it just feels like an incredibly hard kick in the teeth when I think that I could have bought an eye cream for a fraction of the cost which would have had the same (ineffectual) results. Don't bother.
Benefit It's Potent Eye Cream... Why try this one? I, along with many, am searching for the perfect eye cream that meets my needs. As my skin changes so does my skin care and at this time I want something that hydrates the under eye area. I don't get dark circles but during high pollen can have slight puffiness and I have some laughter lines to the side of the eyes. The consulant on the Benefit counter advised me that this cream was fantastic and would definitely meet my needs - I am not a gullible kind of girl but was tempted by the money back option if I returned it within 28 days. Whats in the box... It will come as no surprise when I tell you that in the attractive box sits your pot of cream. I was as impressed as one can be by a glass pot with a quirky cork style lid which screws off. Not much more needs to be said. I like it. Lets hope you can impress me!... I'm will confess that I'm getting difficult to please as regards eye cream. Also I'm getting to be quite an expert as I try competing brands. I don't expect anything to restore my under eye area to that of a teenager but it would be nice if the companies could stop making promises that the product cannot live up to. Consistency... From the onset of the trial I did not expect miracles. The best philosophy I have discovered. The cream has a nice consistency though does smell synthetic and it is quite strong. It didn't bother me but if you don't like an intense whiff then this may not suit. I have sensitve skin and the cream has not caused adverse reaction. When compared to Boots No 7 Protect and Perfect Eye Cream I like the consistency of the Boots option better and also the tube applicator, although this Benefit offering is much better than the Body Shop Pomegranate Eye Roll On which didn't impress me at all. Origins GinZing stands out as being superior to all of these brands in appearance, consistency and fragrance - not synthetic at all. Application... As the undereye area is very delicate I want a product that takes this in to account. It needs to glide on smoothly and definitely not drag. When applying Benefit It's Potent I was impressed. The cream is thick so I don't need much - meaning it is economical too. You don't want to layer heavy cream under the eye on the fragile skin, a few dots and a gentle sweep with the little finger is all that is required. Afterwards a small pat ensures all is sitting well. This can be achieved with this cream though I didn't feel it sat as lightly as the No 7 option or the Body Shop Roll on. Once again this cream is not in the same league as the Origins GinZing eye cream which is applied so easily and sits as light as a feather. The Benefit cream is noticeable and a little heavy feeling if a touch too much goes on. Hydration... I can definitely feel the hydrating qualities in this cream. It cools and refreshes as soon as applied. Make up (either liquid or mineral powder) can be applied once it is dry and it doesn't break up or flake away. During the day my undereye area feels comfortable though not damp or sticky. I am impressed with that. In comparisson with it's competitors I would say it performs as well as the No 7 and GinZing and all off these outperform the Body Shop Pomegranate which fails to hydrate properly. Dark circles... The claims by all of the eye creams to reduce the appearance of dark circles is lost on me as I don't have any. On that point I cannot comment. Fine lines... I have to say that I am impressed with the Benefit It's Potent on this score. I don't have deep lines and only a few fine ones but of course I do know they are there and often have a look in the mirror. This cream puts a layer over the lines and minimises the appearance quite well. They are still visible on close inspection but improved and the skin appears smoothed out. Compare that with Boots No 7 Protect and Perfect and I can tell you that in my experience Benefit performs better as there was no noticeable difference for me with the No 7 cream. I will just discount the Body Shop offering as it doesn't do anything at all that I noticed. Then we come to the main competitor, Origins GinZing just beats the Benefit cream. The Origins has a reflective pigment that distorts the look of the lines so as well as putting a layer over them and hydrating them it also hides them. Benefit impressed but I'm afraid the Origins stole the glory on this occasion. Puffiness... Slight puffiness that is brought about during pollen season is reduced somewhat by this cream. I don't feel any tightening as I did with the Pomegranate eye roll on by Body Shop (which only lasts minutes) but somehow it does seem to ease the puffiness. This seems to last well into the day and once again I am impressed by the performance. No 7 can't compete with the Benefit cream with puffiness reduction but Origins GinZing can. Origins is the thorn in the side of Benefit as once again it out performs by reducing puffiness a tad more and hiding it with the reflective pigments. Overall performance... This eye cream is pretty good but not as good as the consultant enthused. I didn't really expect it to be but didn't return it as it has performed as good as or better than others I have used. It's performance is overshadowed by Origins GinZing and surprisingly the Origins option costs less. Products used for trial... Benefit It's Potent Eye Cream - £24.50 Origins GinZing Eye Cream - £21.00 No 7 Protect & Perfect Intense Eye Cream - £16.00 Body Shop Pomegranate Eye Roll On - £13.00 In my opinion and experience Origins tops the list with Benefit coming in second place, No 7 third and the Body Shop last. Sourcing... www.benefitcosmetics.co.uk Boots store Debenhams store Star rating... Three Recommend?... I wouldn't enthuse to you about this as the Benefit consultant did to me. This will not completely hide fine lines or puffiness but it can reduce the appearance and that is pretty good and certainly better than the Body Shop Pomegranate. This cream does very well at hydrating and does feel nice on the skin. It doesn't drag on application, though it can feel a little heavy. It has a noticeable, synthetic fragrance but didn't cause adverse reaction to my sensitive skin. It sits well under make up of liquid or mineral powder variety. It is expensive in comparisson to others and I would have expected a better performance if I'm honest, especially when I know how well the Origins Ginzing works and at £3.50 less in price. If I were to recommend any of these creams it would definitely be the Origins GinZing as it smells better, has a nicer consistency which feels lighter and perfoms better on the fine lines and puffiness - plus it hydrates well too. I think this one is expensive for what it achieves but it isn't the worst cream that I have trialled. Published on Ciao. (C) dawnymarie 2013.
One of my favourite beauty and cosmetic brands has to be Benefit, although they are on the pricey side their products seem to always suit my skin and perform well. Their items seem to last well too and I don't have to replace them all that often. Benefit - It's Potent! Eye Cream: 'Your eyes can't keep a secret...they're the first to show signs of age & stress. It's potent! eye cream fades dark circles & helps smooth fine lines for brighter, younger-looking eyes. Contains a peptide complex known to help restore elasticity & firmness, a blend of hydrating botanical extracts including apple extract, known to help boost collagen, & loquat extract, known to help protect the skin from free radical damage.' - www.benefitcosmetics.co.uk My Findings: I do like to use an eye cream and one that does brighten; as I work late shifts but still end up getting up early I can some times get dark patches under my eyes. This for me isn't a good look! So any product that helps and works gets my vote! Personally I don't always wear full make up everyday as sometimes it is good to let the skin breath so to speak. This is where this beauty comes in, after I have cleansed my face and popped a face mask on. I moisturise my face normally Benefit's Triple Performing Facial Emulsion or Superdrug's vitamin E day cream. Then I add a few dabs of It's Potent and rub it in around my eyes but mostly under the eye where I need it to brighten up. On my pretty much sleepless nights the morning when I apply this I do notice a big difference the dark bags seem to disappear leaving my eyes looking youthful once again. Being that I'm only 27 I really don't want dark bags under my eyes! Dabbing this around my eyes it soaks in straight away and leaves no residue or stickiness behind. I'm left with lovely soft feeling skin, which is healthy looking around my eyes making my dark bags disappear. I have noticed now I have been using this product for a couple of weeks when getting up from a bad nights sleep the bags are not really noticeable anymore. I don't have any wrinkles around my eyes at all which I'm very thankful for, my mom whom is 55 doesn't really have any either so I hope I follow. I believe using products like this will help me along the way. It comes in a glass jar with a twist off lid; you need to pop your finger into the jar to obtain the contents. However if you have long nails this could be a problem, so a cotton bud stick works well. Price and Availability: When I was purchasing a new powder and liquid foundation at the Benefit counter in Boots Merry Hill centre, the assistant there gave me a few mini pots of this try. I have finished the one which I got a couple of weeks use out of it and started on my second free pot. The normal price however is £23.50 for the 0.5oz tub. My free tubs are 0.1oz each so the full size pot will last well over a couple of months. Overall: Once my free tubs have all gone I will be off to purchase the full sized version. It did what it claimed to go and help boost my confidence which is only a good thing! I fully recommend this product. Five out of five stars from me Thank you for reading. Additional information: If you would like to see the ingredients for this product please visit - www.benefitcosmetics.co.uk/product/view/its-potent-eye-cream I would normally add this to a review but it is over the top long!
I never like to use eye cream just because i can never tell the difference but when i seen this i thought i will give it a shot as its from benefit cosmetics and their products are brilliant. I use a very small amount every morning and every night and to my amazement i actually noticed a difference straight away, my dark circles under my eyes didnt seem to be there no more and the skin under my eyes look brighter. I find by using a small amount the skin under my eyes absorbs the eye cream really quick so when i am in a rush in the morning for work and i need to apply my makeup i actually havent gotta wait for it to dry up and by using a little each day the eye cream is actually lasting for ages which is brilliant!! The price isnt a bad price for an actual eye cream that works at nearly £24 but the pot it comes in is actually quite small so it is a good job that you only have to use a small amount for it to work.
As far as I'm concerned, you're never too young to start using an eye cream. The skin around our eyes is incredibly delicate and us women are known for tugging and pulling on it when applying eye makeup - this unfortunately just promotes early wrinkles. I've used and loved the same eye cream since I was about 16 but recently discovered It's Potent! by Benefit. I purchased a Limited Edition skincare set for £10 which included generous travel sizes of their new skincare products so I thought I might as well give their eye cream a go. I've had a very love hate relationship with Benefit over the years - I absolutely love their products and their charity work for Women's Refuge, but I don't like how sneaky they are with reducing the amount of product and upping the prices! Nevertheless, I thought I would love this, although I can't quite say I did... It's Potent! eye cream apparently fades dark circles and helps smooth fine lines for brighter, younger looking eyes. The description says you simply apply delicately under the eyes to use. The eye cream itself comes in a small sea green glass pot (extra small if you have the travel size like me!) with a cream plastic lid (the full size has a screw off cork lid). The lid simply has the product and brand name printed on top and the base of the pot tells me there are 3g of product in this pot and it should be used for no more than 6 months after opening. It's important to follow these guidelines, especially with a product to be used near the eyes due to the bacteria that can build up in creamy products - you don't want those bacterias breeding in your eyes! The full size pot contains 14.2g, so you get a fair bit more with that. Opening the pot is simple with the screw off lid, so I have no complaints there! There isn't a strong scent that hits you upon opening, but when you stick your nose in and sniff you can instantly detect a very fake, medicinal scent that also smells somewhat plasticy. Nothing like the fresh scent that comes with a few of the other products in the line (reviews to come). I can't really say that I was particularly impressed with this, and I'm pretty fussy with what I put on my face. Something that smells like plastic really doesn't entice me to rub it around my eyes, but I carried on and tested it out anyway. The cream itself feels slightly like a gel when you dip your finger in the pot, which, by the way, is almost impossible with the travel size. I don't have particularly large fingers, but I found it difficult to get a reasonable amount of product out of such a small opening - this will obviously not be a problem with the larger pot though. When I did get the product out, I noticed it was quite a thin, light cream that felt somewhat greasy to the touch. I went ahead and applied it under my eyes as I normally would - with my ring finger so as not to use too much pressure on my delicate eye area. It seemed to sink in instantly and I wasn't left with any greasy residue or anything, so I was very impressed with that. I always apply eye cream both morning and night, so an eye cream needs to be able to hold a concealer and foundation on top of it if it's going to be one that I enjoy using. This one didn't make a very good base for concealer alone, but after applying a small bit of primer, it worked fine. I've used this product day and night for 3 weeks now and am disappointed to say I haven't noticed any difference in my dark circles. I didn't have wrinkles in the first place, but when I've had a late night followed by an early morning I often find a few fine lines under my eyes and this doesn't help with those either, despite claiming it is filled with collagen boosting ingredients. I wasn't impressed with it's moisturising qualities either, it was much less moisturising than my previous eye cream which I can't wait to go back to! I'm sure my eyes will thank me for it! Not only did it not do what it claimed, it brought my under eye area out in a rash after the first week of use. I decided to continue using it as it may just have been my skin playing up due to a change in routine, but two weeks later I still have the rash and have no good points to justify it with. The only good thing I can say about this product is that a little goes a long way and it will last a long time, but when the full size pot contains 14.2g and can only be used for 6 months, it may turn out to be poor value for money as you'll probably be throwing some away. It's Potent? It's Shit. If you decide you do want to buy the full size of the product, you can get if for £23.50 at any Benefit counter or online at benefitcosmetics.co.uk. Having worked out that the 3g pot I have should have cost me £4.96 alone, I don't feel too out of pocket as the set I bought it in did have a few hidden treasures, but I wouldn't buy it again, even if the price did come down drastically. 100% not recommended. This is essentially the most useless cream I have ever used. Thanks for reading! All reads and rates are going towards my upcoming trip to New York, so they're greatly appreciated.
I am a big fan of Benefit's make-up range, and only recently had my first experience trying their skin care products. I received a sample set of the Benefit B.Right range, which included a small jar of this It's Potent! eye cream. My products were a freebie as part of a magazine promotion, but you can buy Benefit from most high street department stores that have their own Benefit beauty counters. The full size item is 14.2g and costs RRP £23.50. Product description: "Your eyes can't keep a secret; the delicate skin around your eyes is the first to show signs of age and stress. It's Potent! Eye Cream fades dark circles and helps smooth fine lines for brighter, younger looking eyes." The eye cream comes in a glass jar with a plastic screw top lid, and my sample product was a tiny replica of the real thing. I have very long nails and found it a nightmare trying to get my fingertip inside the jar to scoop up the cream, so had to resort to using a brush applicator from a previous eye care product which I was very glad I kept! The contained 3.0mls and this amount lasted me for a reasonable time, lasting at least 10 weeks with applications twice a day. Directions for use: Apply delicately under the eyes. The cream itself has a pale creamy white colour and is fairly thick although it does not feel heavy on the skin. The texture is rich and smooth and I found it very easy to spread over the skin. It is important to be careful when applying products to the delicate area of skin around the eyes, as it is much thinner in this place and can be more prone to damaging easily. Luckily, this cream absorbs quickly and requires only a gentle sweep of my fingertip to rub it in gently. I suffer with terrible dark circles under my eyes and nothing seems to shift them regardless of how well I sleep, so I was hoping that this eye cream would work its magic on me as the description sounded perfectly suited to what I need. This eye cream is easy to apply but seems to have very little in the way of visible benefits. It provides a light level of hydration, but no more than I would get from just using my usual facial moisturiser. It has done absolutely nothing to reduce the few fine lines I have under my eyes. I do occasionally wake up with some puffiness and it does seem to help bring this down a little. However, my main concern is that I do have extremely visible dark circles and I am very conscious of how they look as it really stands out against my pale coloured complexion. I noticed absolutely no improvement in this area. The cream did not lighten, brighten, or reduce my dark circles and the skin looks just the same after application as it did before. Even with continued use there has been no progression and it just did not work for me. Another bad point that I noticed was sometimes after I had applied this eye cream it made my eyes start to water and caused a painful stinging sensation. This was quite troublesome and worrying, as I do not want to harm my eyes in any way and it was an uncomfortable experience. Although this didn't happen every time I used the eye cream, it happened often enough to become an annoyance, and I imagine it could be more problematic for those with sensitive skin and eyes. Overall I would say that it was not really worth my while using this eye cream. It did not have a positive effect on reducing my dark circles, and even after continued use there was no cumulative effect in helping this problem to appear improved. I am glad I had a free sample to try as I would have been very disappointed to spend out over £20 for an eye cream that doesn't work for me. I couldn't recommend it, but I will happily continue using Benefit's Boi-ing concealer as that really does help hide my under-eye dark circles!
A while ago I obtained a set of 3 Benefit skincare miniatures as a freebie in Debenhams thanks to my Beauty Card. This review will discuss my experience with the It's Potent Eye Cream, having already reviewed the cleanser and moisturiser. This eye cream is described as a brightening eye cream to fade dark circles. It contains burnet, an ancient Chinese remedy to help soothe the skin. It also contains a number of extracts, including apple extract which is meant to help boost collagen, and loquat extract, which helps protect the skin from free radical damage. In addition, the cream contains a peptide complex, which is meant to restore elasticity and firmness to the skin, and sodium hyaluronate, which is a hydrating agent. That's a lot to pack into one cream! My cream came in a tiny glass jar, which I can just about manage to fit my little finger inside. The full-size jar thankfully is a bit bigger. It's easy to see how much of the cream I have left, and I can see that I'm about halfway down the jar - not bad for such a tiny jar considering I've been using it for nearly three weeks. The cream is white and lotion-like in texture - not too thick, which is good for round the eyes. It doesn't really have a scent that I can detect. To use the cream, I get a little on my little finger and dab it around my eyes. It doesn't take too long to sink in and feels cooling and soothing on my skin. The cream doesn't irritate my skin at all which is good. The skin around my eyes feels moisturised, which is a plus - during the winter some parts of my skin including the skin around my eyes can feel slightly dry, and this has definitely helped. I'm in my mid-20s and don't really have any wrinkles to speak of - or puffy eyes - but I can see a couple of lines starting to develop (eek!). I haven't really noticed the cream making a great difference to my lines, but when I'm tired, I think this cream makes the skin around my eyes look a little brighter. It's hard to judge though really - and I'm not sure if there would be a more dramatic effect if I was older and had more lines. This eye cream costs £23.50 which is quite expensive. It moisturises well but personally I don't find that the effect is dramatic enough to warrant a repurchase. Not a bad product at all, just not one that I really need.