A review of Abercrombie and Fitch (A & F) menswear only. It may come as a surprise to learn that the A & F brand has been around since 1892. Originally, the company manufactured high quality sporting goods, but financial problems reached a peak in the late 1980s when the company was taken over and re-positioned by the chairman Michael Jeffries as a casual clothing brand. A & F's target market is the 18-22 age range, or simply speaking 'people who are at college'. It's a curious market choice, given only that said demographic has limited available cash to spend on casual clothing, but it's now a force to be reckoned with and certainly ...  Read the complete review

I was one of the first of my school to discover Abercrombie & Fitch at the tender age of 13 when I visited Florida with my family. All of the kids, adults and teens seemed to be wearing it so my parents treated me to a couple of items. Abercrombie & Fitch is a difficult style to pull off. I would say you have to be very preppy looking and have a certain image to be able to pull it off without looking silly. I know a lot of people who attempt to wear it and just look wrong. (This is not me being harsh, it is me stating that like most stores - you need an image to pull it off). The brand has been around since 1892, and has recently expanded ...  Read the complete review

My review will be based on the Women's range by Abercrombie & Fitch. Abercrombie & Fitch also known by the abbreviation of A&F is an American brand which was founded in 1982 and has since then become quite known in England. The style of their clothing is casual. Some clothes, such as jeans have a very nice vintage feel to them, which I love. I find some of their other clothing, such as camis and dresses can be quite cutsie, some in a noticeable way with designs including polka dots and some in a more subtle way such as a small decorative bow. The quality of the clothing is incredible, I have never felt clothing so soft in my life! Not only that, ...  Read the complete review

Yesterday, was wonderful. Me and my sister had a girly shopping day in Cardiff. Where as I am a Primark, bhs type of girl, My sister prefers more designer and kooky boutique type stores. Which offer a more upmarket shopping experience. Up until Yesterday, I had never been into an Abercrombie and Fitch store. I had heard of this clothing line, but didn't know much more than the fact that they offered clothes. The new Abercrombie and Fitch store which has opened in the new Arcade in Cardiff. I have to admit, I would have walked straight past the entrance as it didn't look like a shop. It looked more like a resteraunt from the outside. The entrance is ...  Read the complete review

Abercrombie and Fitch is an American brand of clothing which personally I absolutely love! Style : The style of the clothing is surfer / casual look ( ideal if you are into Billabong and Animal) It ranges from casual T-shirts with unique and funky stitched words to jeans and flip flops. All the clothing items have the A&F emblem on them or the "Moose" symbol which is easily recognised! But however a negative note is that all the clothing is quite pricey... but what do you expect for good quality clothing. Put it this way, it's cheaper than Topshop! Store : Unfortunately there is only one store in Britain and that's in London just off ...  Read the complete review