Abercrombie & Fitch

A review of Abercrombie and Fitch (A & F) menswear only. It may come as a surprise to learn that the A & F brand has been around since 1892. Originally, the company manufactured high quality sporting goods, but financial problems reached a peak in the late 1980s when the company was taken over and re-positioned by the chairman Michael Jeffries as a casual clothing brand. A & F's target market is the 18-22 age range, or simply speaking 'people who are at college'. It's a curious market choice, given only that said demographic has limited available cash to spend on casual clothing, but it's now a force to be reckoned with and certainly ...  Read the complete review

Abercrombie and Fitch is an American fashion brand, and i came across this when my friend took me to the London store. ~~~LOCATION~~~ The location of A & F in London is rather peculiar and out of the way. It was rather difficult to find, just off Regent Street, halfway between Oxford Circus and Picadilly Circus, and you had to go through several backstreets to access. However, it occupies one large building which is rather impressive, although i did not spot any windows, and wandered in with my friends. ~~~ATMOSPHERE~~~ Upon entering, two staff by either doors greeted us, whilst in front of us was an uber hench topless male ...  Read the complete review

I intially came across Abercormbie and Fitch when in America on holiday a few years ago and have to admit was very impressed with both the quality and the style of the clothing. It is an American clothing brand that was created in 1892 and all of the clothes have a very stylish 'Moose' motif on them. Abercormbie and Fitch also is the owner of four other clothing brands, including the very popular Hollister. It now has over 350 stores worldwide making a global brand and it has more recently aquired mass popularity in the United Kingdom as I am sure you will be aware. Abercormbie is a casual lifestyle, luxury brand that is exlcusive in many ways because of its prices, it ...  Read the complete review

Just visiting an Abercrombie & Fitch shop in itself is an experience - there are usually gorgeous male models on the doors willing to pose for photos. I've also noticed that most of the staff tend to be exceptionally good looking as well - I wonder if that's part of the job criteria?! One of my favourite things about the Abercrombie stores themselves is the fact that all of the clothes are sprayed with Abercrombie perfume - in my opinion, one of the best smells in the world! This, combined with the low lights and loud music that make this shop appear more like a nightclub than anything else is part of what I love about it. The range itself ...  Read the complete review

I had heard a few things about Abercrombie from friends who had visited New York but what you hear doesn't prepare you for what you see! Abercrombie and Fitch is a clothing store that originated in New York but now has a store in London. It was established in 1892 by David Abercrombie who was later joined by Ezra Fitch. It was repositioned within the 70's as a stylish brand for youths. There are many stores within the US but there is only one store in the UK in London, which is one of its flagship stores. The store in London is located pretty centrally between Green Park and Picadilly Circus tube stations. I usually travel to Picadilly Circus although it is ...  Read the complete review