“ Aussiebum / Australian means underwear line. „
Aussiebum is the leading line for mens underwear and swimwear in Australia and it's pretty big over here too! The most commen and easiest way of purchasing their products here in the UK is via their website which sells all their products including their leisurewear, sportswear, loungewear and accessories.
Aussiebum rely hugely on their website for the worldwide sales as they do not have a 'Aussiebum' shop anywhere in the world. In the U.K you can buy a limited number of aussiebum procuts from House of Fraser and Selfridges but to see the whole range you must use the website.
I first became aware of this company about four years ago when reading a Mens Health magazine and they were reviewing some 'fashionable' underwear for men. I was instantly drawn to their review of an aussiebum product (it was a purple trunk with a thick waistband with the Ab logo and stars on it). I went straight online and had a look through their products and was impressed with their bright and colourful selection. The good news was that they shipped worldwide and it was free postage at the time (although I believe it is now permanent from P&P now) so I decided to order myself a few pairs.
Aussiebum underwear can be a little bit expensive but you are paying for the brand name and the quality of the product. I've been using the company for a couple of years now and have purchase around 10 different pieces of underwear from them. I have yet to be dissapointed by any of my purchases. The online website allows you to convert the australian dollors into pound sterling so you know how much you are going to pay, prices range from about £18-28 per trunk but in my opinion it is well worth it.
Male underwear has come on leaps and bounds in the last few years and more and more men are become more 'fashionable' with their underwear purchase. Aussiebum like to use 'fit', 'toned' and 'muscled' men to model their products and I believe they have a huge gay following due to their use of attractive adonis like models. That's not to say that you would be seen as 'gay' if you were to wear these products. Aussiebum use the slogan 'If you doubt yourself wear something else' when they send you your order, so wear with confidence! I would say their target audience is defintley guys in their 20's and 30's who are in good shape, either toned or muscular. I wouldn't advise purchasing if you're overweight as personally I don't think designer underwear suits people who are big.
Anyway, if you are looking for some decent underwear to buy, then I would really reccomend them. They are confortable to wear, keeps everything 'together' and definite feel good clothing. If I had to make a criticism I would say that they tend to not 'update' their range as often as I like, they have some really nice underwear on their website. I have yet to check out their other products though but if i'm half as impressed as I am with their underwear then i'll love what else they've got to offer!
Aussiebum KNOW how to market their underwear! Their website is very well constructed and the imagery incredibly classy! The problem? I dont think anybody in real life would ever look that good in the underwear/swimwear! Still, that doesnt mean you cant own a pair and feel incredibly sexy! I've bought a couple of things from the website, mainly the cheaper items because, even though they ship from Australia, shipping is free and the items still seem to arrive in less than a week!
So what are their garments like? Well everything claims to be made in Australia. They have all sorts of ranges from bamboo cotton to banana cotton. You can go for something more bold and fun, like the picture above, or a plain pair of briefs (the cheapest at about £7). Its obvious that Aussiebum market themselves towards the Gay market, but I plenty of straight guys who have bought Aussiebum.
My main gripe with Aussiebum, as well made as the products are, is that the sizing is very odd! I'm not a big guy yet I still have to buy XL to get the right fit! The underwear is snug fitting, designed to hug every part of you, yet its all just a bit too tight for me! I own a pair of briefs for the gym, where one needs the support, but that aside, I like underwear to be supportive but not restrictive!
Their swimwear range, on the other hand, looks great! Speedos, trunks, boardshorts. Shame I live in Britain and cant justify spending good money on them because I would hardly get to the wear them!
If you need your underwear draw brightening up, Aussiebum are def worth a punt, just bear in mind my point on the sizing issue!
Aussiebum is an Australia swimwear and underwear company. Starting in 2001, Aussiebum have grown into an easily recognisable brand for their cutting edge designs and going down every avenue possible.
They are also the proud inventors of the Wonderjock. Which lifts your package up rather than down. Like a push up bra for men. They have also produced underwear with bamboo fibres (yes you did read that right), which according to the website 'Bamboo fibre underwear benefits your body with unique heat absorption and moisture management properties'.
Aussiebums can be purchased in stores such as House of Fraser but the entire range is available on the official Aussiebum website.
When buying from the site, there is a special offer that gives you free posting worldwide.
There is something to suit everyone's taste, from vintage y-fronts to glow in the dark ones. My favourite being the 'Manga' range which each has vibrant and detailed designs. They are playful and fun. They are also available in briefs and trunk versions, which is a nice to know you have options.
The waistbands are soft and sturdy and do not leave that awful indentation after wear. The cotton is incredibly comfortable against your skin, something I never really worried about in the past.
The underwear is normally cheaper than most other designer underwear such as Calvin Klein, 2xist, Armani etc without losing any quality.
Top marks all round.