* Prices may differ from that shown
This is a review of Diesel menswear. Readers should be aware that Diesel also offers a range of clothing for women but with no experience of cross-dressing, I am unable to comment on this.
It wasn't until I saw something in a magazine earlier this year that I became aware that Diesel (the clothes brand) has just reached is thirtieth year. Founded in 1978 by the Italian designer Renzo Rosso, Diesel has spent the last thirty years establishing itself as one of the most successful high street designer fashion brands and is a staple of many a young man's wardrobe. Accessible, funky and versatile, Diesel clothes fall into that mid-range of designer clothes that aren't cheap but aren't so expensive that only the most minted of shoppers can afford them. Diesel stuff is not targeted at the very young. I would say their target market is the 25-34 brigade, who have a bit of money to spend, but don't want to wear something that will only be fashionable for a week.
My love affair with Diesel started with their excellent denim jeans. I've yet to meet a man whose body couldn't be complemented by a good pair of Diesel jeans; indeed my friends and I often refer to Diesel jeans as "nice arse jeans" in light of their attention to the male butt. I've lost count of how many pairs I've got. Distinctive by the little white flash across the condom pocket, Diesel jeans are stylish, hardwearing and consistently sexy. When first introduced to the range, you may find the naming convention slightly unhelpful; a lot of the names are quite similar, yet the styles are very different. To date, I've bought four pairs of blue Zathan boot cut jeans, which, quite simply, get worn to death. My most recent acquisition was a dark-washed pair of Zatiny that are almost certainly the best I've bought yet. The low rise fit is really sexy and they are incredibly comfortable. You can dress them down with trainers and T-shirt, or dress them up with boots and a slim-fit shirt and you look equally cool.
I like the detail on Diesel jeans; it's not too fussy but you get little touches of fabric or colour or stains to make them a little bit distinctive. (Cheaper designers sadly, often copy many of these touches and eBay is rife with fakes. If you're paying less than £75 a pair, you're almost certainly buying a rip-off, so be warned.) My 31-inch waist is extremely difficult to match with jeans that fit properly. Many manufacturers go straight from 30 to 32 inches, neither of which is quite right, and size 31 is hard to find. Diesel, thank goodness, stock all their styles and cuts in a 31 inch waist and although they can still be tricky to get in high street stores, they are always available online. The wash in Diesel jeans seems to last longer than the competition too; I've got three year-old jeans that still look as good as new. It's worth paying more for good jeans so expect to pay between £85 and £200 for the latest styles.
Dousing your man in a style lubricant doesn't stop with the jeans of course and over the last few years the range of clothing produced by Diesel has exploded. Their range of T-shirts is vast and very seasonal. Expect to pay about £25, which isn't cheap, but again, they tend to cut their T-shirts really well catering for a skinny fit, a more muscular fit or a fairly natural, normal fit. G-Star, for example, do a fantastic range if you have a good upper body, but otherwise their tees are either huge and saggy or look like they've shrunk in the wash. Unlike other brands, Diesel hasn't really maintained a consistent logo throughout its history and the T-shirt styles vary wildly from season to season. The designs are generally funky and colourful, often using a variety of fabrics and finishes and there's usually a seasonal theme. The shirts are largely more towards the casual end of the market and don't work so well for me. They seem to be a very large fit and I end up unable to get a cut that fits properly, usually finding them too tight across the chest and then too much fabric around the waist.
Their outerwear is currently the best it has been for some time. They do a stonking range of cardigans and pullovers, in funky seasonal colours and cuts that sit really well with either a T-shirt or a smarter shirt and trousers. Jackets and coats are quite expensive, but their leather jackets are really cool and last forever. Their accessories are hugely varied in quality and style. Some of their belts are really nice, with subtle, well-finished buckles and or details. Others look really cheap and/or old-fashioned, but to give credit, they seem to be one of few men's brands that manufacture belts in different sizes. I really like Diesel watches, particularly the more recent ones that have large, flushed leather straps with simple, plain faces. The jewellery is hit and miss, but much better quality than a lot of the high street rip-off merchants like Top Man or H & M who frequently copy their chains, dog tags and leathers. Special mention also needs to go to their underwear, particularly the Lycra hipsters that fit and last so much better than their Calvin Klein counterparts. Pulling off a T-shirt to find a Diesel waistband is so refreshing compared to the CK stuff you get bored of. Their Fuel For Life fragrance is nice enough, although not remarkable enough to be a classic.
Diesel runs a network of several branded stores in the UK, largely in the big cities. They also have concessions in House of Fraser and Selfridges and are probably at around the right balance between hard to find and on every corner. I have to say that of all the Diesel stores that I've visited, in most the staff members are pretty cool and don't suffer from that designer pretentiousness that makes your average Joe really uncomfortable. The web site's not bad and both the stores and web site deal with returns and refunds pretty much without quibble.
The one thing that really lets Diesel down is its footwear. The trainers seem to be a basic design that gets moderately updated every year and it's now really tired; they look like something from Next. They always seem to be in really drab colours and designs and have a much older look than the rest of the range. They're also really, really uncomfortable and don't last. It's no surprise, therefore, that these often end up in the clearance stores, TK Maxx or similar, once the general public has pretty much concluded they don't want them.
It's a forgivable oversight for a brand that is otherwise pretty reliable. Diesel stuff isn't cheap, but it's not ridiculously over-priced either and you can spot Diesel jeans a mile-off. Join the Diesel revolution and leave the ill-fitting, saggy, faded and unwashed behind.....
Diesel is a well-known designer company who design a variety of clothes from jeans to T-shirts and accessories. Their goods can be quite expensive but of excellent quality. Their logo is red with a larger letter D and can be spot from a distance. They like to show off their designer label and make it large on most their products, which is what I like, or you can think it's any other item of clothing from Primark.
They are world-wide and have their own stores in many parts of the world. I have seen their shop in places such as Corfu, Greece and many around Spain and Italy too. Apart from their own shops being present, they also sell their stock through other shops such as Selfridges in London. Being a good quality designer make, their clothing and accessories don't come at cheap prices, with a pair of jeans costing anything up to £170. You can also buy T-Shirts from them for up to £40 and there are loads of different accessories that they make too.
To give you an idea of what they actually make, here is a list of the kinds of clothing you can buy from them: Jeans, Pants, T-Shirts, Tops, Shirts, Jackets, Sweaters, Knitwear, Footwear, Underwear, Luggage and accessories. Some of the accessories they do can sell for over £150 for just a belt! Other things they sell such as hats can be bought for around £15. Although you are mainly paying for the label, they are of good quality too and some of their designs are very original and stylish. Some caps can even cost up to £40, but if you really like them then they are worth treating yourself to them.
They have a large variety of jeans that come in all different colours and styles. Some are for casual wear, but some are smarter. Their prices range from around £60 upwards, but they are good quality jeans. You can get them in any colour from blue to navy to black, white, grey, beige and even turquoise!
They also sell pants, which aren't made of denim, but still retail for high prices! You can pay almost £100 for a pair of shorts at the RRP! However, some of their pants look really stylish and cool and are worth considering for a special treat to yourself.
Their T-Shirts are my favourite range as they are all so unique and have fabulous designs on them. The bulk retail for around £30-45 but can even go up to £100 for the very best. You can buy them as short sleeve, long sleeve and sleeveless depending on which one you go for. Their formal shirts are very smart as well as unique and prices start from around £50.
Some of the other things they sell such as jackets can retail for up to £600 for the very best, but they are also very modern and stylish. A lot of their sweaters seem to be hooded ones, some of which have a zip, but this is becoming the new fashion. Their knitwear is very warm and fashionable too, having a few tops of my own.
They are quite smart and come in a variety of styles and designs. They sell loads of different underwear for men and women including knickers, boxer shorts, pants and more. They all feature the Diesel logo somewhere, as most of their products do. They sell quite a lot of shoes, which I find a regular site in most shops. They range from leather to canvas and sandals. I bought a pair of canvas shoes with a very similar design to the All Star Converse but with the Diesel logos. These cost me just £45 and are very comfortable and I love them! They even sell luggage, some of which is very expensive as you can imagine. They sell bigger bags for travelling as well as smaller backpacks and shoulder bags. I wouldn't want to chuck a Diesel top quality bag on a plane though...
Overall, Diesel has some great stuff. You will find their stock in many shops around London and of course their own shops on Bond Street, Covent Garden and Kings Road, London. They sell many different things ranging from T-Shirts and Sweaters to Belts and hats with all the bits in the middle! Their products may come at an expensive price, but you are paying for quality as well as unique designs, which Diesel is very good at producing!
Thanks for reading,
- Recon -
As i am unfortuantely(for my wallet) a bit of a designer junkie i feel it necessary to write a review on my favourite brand of the moment, Diesel. I love this brand as its fresh, funky and very cool, you can get diesel in most USC stores(mostly for Scotland and North England) or designer shops or if youre very lucky and have one near you a diesel store. I love the vibrant designs and colours on the Diesel clothes and the Jeans are good strong denim(double stitched, for all you boffins) with the latest looks, you can get boot fit, flare,straight fit and loose fit jeans. If you go to most clubs in the UK i can guarantee that at least 75-80% of people in that club will own something from Diesel, it has risen to the costly heights of one of the leading brands in the UK with the likes of Evisu and Paul Frank as these three are very designer chique and are aimed at the 20-30 yr old market.If you dont want to buy some of the more daring diesel designs they also do the plain t-shirts and tops but if your spending so much on something then you really want people to know that. I particularly like the Diesel accessories like watches and sun glasses all made in their very own unique cool style and guys if youre reading this then in a recent FHM survey diesel was voted the most attractive label by the ladies. So if you want to look good and impress then diesel is the way to go!!!
My love affair started over a year ago and now i own at least 3 t-shirts and 3 pairs of jeans. My girlfriend owns a similar score. I'd be stabbing in the dark at the cost, but it would be over £300 - money well speant i say. Diesel are renowned for their demin though it would be unfair to neglect the other superb clothes&underwears, sunglasses, watches and bags. I especially like the watches and sunglasses and may 'invest' in some for the summer. Like any store it does have some less desirable items, though i think most items would look good on the right people. Who are these people? Black people suit alot of the more colourful clothes, and 'trendy' folk with Tony&Guy haircuts the rest. But it would be a criminal shame if us regular folk didnt extract some quality pieces from their collection. Diesel is found in most cities though check out discount stores in Cheshire Oaks and the like for some reduced priced bargains. I also recommend Diesel Style lab clothes - only available in larger stores, this are fine cut, hand stiched premium Italian garments with prices to match their level of 'hip'. A t-shirt might cost £50 though i picked one up for £12 in Cheshire Oaks, and I spotted some fantastic faded, distressed jeans for £50 from £100. However, Diesel for mere mortals is good enough and though still pricey, a worthy investment. One pair of my jeans were £80 but they look fantastic after a year, fit perfectly and will wear and last no matter what you get upto in them! A heavyweight pair should last you years. All in all, Diesel is a shop that all folk must venture to, and be sampled. These clothes will cost you so start scrimping because quality has its pricetag.
It's about 3 years that I usually buy Diesel's clothes. From dresses to shoes. I think that DIESEL's clothes are very confortable, beautiful, and very very cool!Prices are not very high. A pair of jeans costs about 160.000 lire (£. 55.00) equals are very much to those of the famous brands like Replay, Levi's or Lee but Diesel's clothes are irreplaceable. I tried to buy Replay's jeans about 2 months ago. Surely, it is very very beautiful and fashionable but... the quality isn't the same! One of my fave Diesel clothes are the belts. They're all very very cool and fashionable. I bought a belt about a year ago and I actually use it somemore! I love t-shirts too. They're very coloured and with very beautiful pattern. I have about 6 diesel's t-shirts and when I wash them, they remain very very beautiful: the quality is easy to see! I'll continue to buy diesel's clothes and I hope you'll do too.
Diesel, like Wrangler and Levis, is a denim company. It makes jeans, jackets, tops and all kind of other things. The only problem is, they are very expensive and you are likely to pay over twice as much for a pair of Diesel trousers as you would for a pair of Levis trousers. But the clothes are of good quality and there's no doubt that they'll last. The clothes are excellent as well, they are fashionable and good to wear anywhere. I own a pair og jeans, a top, a denim jacket and a roll neck jumper from Diesel and I love wearing them. They are some of my favourite clothes. I have explained them below and put the price next to them. Denim Jacket; £90 This is definately my favourite denim jacket after all I paid a lot of money for it! It is quite dark in colour and is pretty much like a normal jacket but with a name. Jeans; £65 These are quite cheap compared to some of the others. But they are great jens, they last a long time and I love wearing them. They are a light coloured denim at the top then get darker as they go down. These are bootcut at the bottom and are really nice jeans. Top; £25 This is a long sleeved top with a silver picture of an eagle. It is a nice top and looks great. I have it in white but you can get it in black as well. Roll Neck Top; £70 This is one of the most expensive jumpers I have ever bought. It is black with long sleeves. It is very comfortable and keeps you warm. There are loads of other clothes by Diesel and whatever you need they'll probably have it. It is a great company. Diesel is a great company but also very expensive. If you have a lot of money to spend then these things are great to buy but if you don't then you can get basically the same stuff but without the label for a lot less money. I love wearing my Diesel clothes and they are a great for most occasions.
Diesel is a clothes shop that doesn't have a lot of branches around the UK. The style of clothes sold there are urban, casual. They are really expensive clothes though and I don't think it's worth it because they're nohing special with their designs. The only thing I like from Diesel are their bags they are really nice and in all different designs they only cost £16 which is normal. The shop is ok but nothing I would go big about.
Sometimes I think that I just like the stuff in diesel simply because it's diesel and whoever designed it must have a cheeky sense of humour. I became a diesel junkie in berlin, 1993 and haven't looked back. I am quite voluptous so not all of the stuff suits me but the little t-shirts and gorgeous and the casual trousers good too. The thing is there's always something a bit off-beat about it and it makes you feel special ( am I sad?). As for this season's range - great again. I just bought the frayed denim short skirt and put it aside for my holidays. have you seen the swimwear - there is the most spangly little bikini with flamingos all over it. Darling! To sum up, great style, good fabrics, cool image. Sizes not fantastic for me and I will have to fantasize about the bikini cos it just wouldn't cover the goods I'm afraid.
Going inside a Diesel store often makes my head stir due to the hip, New-York-City-downtown urban appeal that many of those who belong to the pop culture want, but rarely can afford. A distressed pair of jeans, ripped and torn in places, will cost to the amount of 3 decent pairs of jeans bought at the Gap. However, some of us still buy Diesel jeans because of the funky urbanwear, despite of its impractical price lists. Diesel epitomizes pure pop culture to the point that its label is already a status symbol: the Louis Vuitton of hip urban jeans. Sometimes, when I wear hot, non-Diesel jeans, people have a tendecy to look at the right from pocket of my jeans to see whether they're Diesel. Diesel's really cool as long as you are not cheap.
i was lucky enough to be allowed to borrow some cloths from a diesel shop for a photoshoot. i choose diesel cause i like their clothing and it works well with my style. but i must say it's amazing how they can turn a hooded jumper inside out and call it trendy, and then charge £100 or something. that is legpulling if ever i felt it. i understand that diesel is a company that sell cloths to a young market with a fair bit of money and changing preferences, but come on. the cost of making these clothes are probably less than 1% of the salesprice. and they probably pay more in advertising than they pay their entier factorystaff in manilla (or wherever) in a year. people are paying through their noses so diesel can spend money on fooling the same people into buying the next collection.
If I didn't currently live near Chesire Oaks retail village between Chester and Ellesmere port, I wouldn't buy Diesal clothes. That's not due to the quality, but the price. Yep, there're another pretty pricey brand. But are the clothes worth the money? I don't think they are, but I reckon at the Chesire Oaks prices (I got a linen/cotton jacket for £25, instead of £120) I'm happy to buy the stuff. They do some very nice stuff, and I cite some of their shirts and jeans as examples. But they also do some pretty awful things, and I've seen (although I try to forget) crinkly PVC trousers, and very low quality t-shirts (dissolve in the wash...) So what's the verdict? Good or bad? Overpriced or about right? I recommend a wait and see approach. If you see somewhere that sells their stuff, give it a look. There are some items that I'd pay full price for, so something might catch your eye. Similarly if you see Diesal clothes at a reduced cost, have a look then too. Of course, I'm speaking from a bloke's point of view. I think they've got some very nice clothes for women, so if you're of that persuasion then again, take a look.