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Evisu is the newest, bigest and best label to come out of america. with its destinctive gull logo it is the new moschino in the UK. Ok, so its pricey, but it is quality made. A jacket would set you back around £200 and a pair of jeans about £160, but they last and are the thing to be seen in. I bought myself a pair of jens (in the sale) and they are quality. My mate bought some down the market and they are blatently a rip off, cheap and tacky and poorly made. because these geezers have realised they can make money here they have produced fakes which are awful. Also keep clear of all the fake Wale Adiemi stuff (fake caps jeans t-shirt, its all awful) Only problem is is that you get all the rudeys / townies / rude boys wearin all the fakes and its beginning to give it a bad name. It will soon be of the same calabor as moschino, versace, nickelson, hackett etc etc etc If u got the mean greens and like quality goods, evisu is 4 u.
The first thing that strikes you about Evisu clothing is the price. £100+ for a pair of jeans, £50 for a t-shirt, etc? Now I personally wouldn't mind saving my pennies for a bit if I felt that the clothes were worth buying, but I don't really think they are. The jeans are very basically styled, with that fancy little bit of rubber or stitching on the back pockets, and the t-shirts and other bits and bobs merely functional. Perhaps I'm missing the point a little here - it could well be that the clothes are supposed to be understated. However I really feel that with Evisu the money is going on the label and little else. I would hope that the clothing is well made (although having not bought any I can't comment either way), but I just couldn't work up the enthusiasm to spend so much on such unexciting stuff. Let's put it another way - I went into London a couple of months ago with £150 in my pocket to buy a pair of jeans. I looked at the Evisu range and was pretty underwhelmed, so tried the Covent Garden Diesel store where I found a great pair of hand-damaged and stained Kratt jeans for £110. On one hand you have the very uninspired Evisu and on the other the exciting Diesel Kratts. I wonder which I bought?
EvisuÆs premium denim line æHeritageÆ collection is divided into four main groups û these being No1, Teiban (meaning classic in Japanese), Umi Yama (meaning sea and mountain), and Ladies. The collection features the seagull and Godhead logos and encompases many of the traditional Evisu styles.