“ Manufacturer: Fresh2Def / Type: Hat „
Fresh2Def (F2D) is an urban apparel brand out of Birmingham. Started in 2008, it was first to be a website stocking American imports before deciding to go out with their very own label. Taking inspiration from the late eighties/early nineties Hip Hop look from the New York area in a time when that retro look was back into fashion. Worn by the likes of Mz. Bratt and Dizzee Rascal, they aim to reach the same sort of exposure as King Apparel has as a streetwear brand based in the UK.
The 'Retro Kid Fitted' was the first cap from the brand, in their 2009 collection, and is a very straight-forward cap doing as you would expect for any brand attempting to get its way up in the urban market through having a cap with their logo shown boldly on the front of a cap. Unlike most expected ones, what you get from this isn't a New Era or even a FlexFit cap and instead is a Saiko cap branded by F2D in their style.
I bought this cap as soon as I was made aware of the brand. In spite of my close proximity to Birmingham, I've not seen the brand on the streets as yet, however once it was brought to my attention I quickly went to find out what they had to offer. Luckily, I'd come at the end of their first season and so everything was being sold at half price. The majority of their stock was sold-out by the time I came to it, however their caps were one thing still readily-available to purchase.
I wasn't sure what to expect as on their website it only speaks of it being 'fitted' (and so non-adjustable) but I knew that they didn't have a big enough reputation to have received a collaboration piece with New Era or FlexFit as yet. When it arrived and discovered that it was a Saiko I can't say that I was all that surprised, but it's a good way to get their names out there through a cheat headwear brand that's holding in solidly at the moment.
I found that the hat fits well and although it may not be as snug as more recent New Eras, it appears to do the job as you'd wish it to. The hat sits well on your head and unlike some lesser-known hat brands, doesn't seem to wear as easily as you'd expect as a bonus. With this Fresh2Def piece you have their signature Retro Kid logo embroidered on the front to showcase that it's aiming for a throwback look, and then on the back a yellow/gold? 'Fresh2Def Clothing' logo in graffiti-style writing branded across the back of the straight black cap. I thought the cap did all as was expect as it's nothing special and is simply designed for you to give recognition to an up-and-coming brand on its way towards doing big things for the UK.
==Where To Buy==
This cap can be purchased on Fresh2Def's official website along with all their other clothes. I bought it for £10 as soon as I found out about the brand, and in knowledge that it was £20 before you may expect any later cap releases from them to be priced similarly (unless they seal a deal with a more established headwear name in the future).