J.Lindeberg - Scandinavian Style. (J.Lindeberg Clothing)

Member Name: OllieCourts

Product:	J.Lindeberg Clothing
Date:	18/07/09 (276 review reads)
Rating:

Advantages: Some lovely clothes, unique

Disadvantages: Expensive. Bit too eccentric

After finding out the hard way that wearing no clothes is socially unacceptable, I've developed quite an unhealthy interest in fashion. I'm quite materialistic when it comes to my clothes and I don't mind spending a bit of extra money for quality, and J.Lindeberg is medium-expensive when it comes to their items. I'll only review the men's range as my knowledge of womens clothes is limited as I only wear them at the weekend...

The Brand
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A relatively new brand, founded in 1996 by Johan Lindeberg, a Swedish designer. They focus on combining sport and fashion, as shown by their devotion to golf clothes, and market their clothes in 25 countries. They are obviously based in Scandinavia and have an annual revenue of around 30 million euro, so not a huge fashion company but steadily increasing. They pride themselves on their elegance and bohemianism, which at times shows a little too much.
The logo is a linked 'J' and 'L' which is displayed on their clothes in a variety of colours and is never too large. For example, I have a grey, black, and white Argyle sweater, yet the logo is in the bottom left corner in a bright pink, which I feel stands out without looking out of place.

Ranges
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I first saw the brand through their sponsorship of Camilo Villegas and Jesper Parnevik on the PGA Tour. Golf clothes don't tend to have the most enviable reputation for style but these two always look a million dollars on the course. Therefore it's no surprise that J.Lindeberg do have a large range of golf clothes, ranging from Argyle sweaters to innovative polo shirts. I feel the golf clothes more often than not can be worn just as fashion items themselves, as they are relatively plain looking yet stylish.
Their main collection is the fashionable section, with a collection of fleeces, trousers, shirts, and occasionally hoodies, along with others. In true Scandinavian style, the clothes are tight fitting without being too restrictive, and are quite progressive in their style. Celebrities have donned J.Lindeberg on the red carpet, which goes some way to showing this is an up and coming brand. However, with the somewhat limited availability of their clothes, the price suffers. Fleeces can reach up to 300Euro's, and trousers up to 200E, which I would begrudge paying to be honest. Some of their fashion range is just too bohemian to even consider wearing out in my eyes! You've definitely got to have a certain look to carry some of their clothes off, and with my beaten with the ugly stick approach, I don't feel I'd pay 200Euro's for the privilege of looking stupid!
Their next mens range is their tailored section, which wouldn't look out of place on an Eau de Toilete advert. Very chic and smart, but again, big money. If I had the money to own such a suit or coat then I would go for it, but I'll hold out hope of winning the lottery in the meantime.
They also offer accessories such as shoes, belts, scarves, and gloves. All of which I believe are hand made and all of quality materials. Again, on the expensive side, with belts reaching £70, and shoes £150.

Products I own...
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I only own four products, which with a combined price of over £300, were well thought out pieces that I thought I'd use! My favourite item is a merino wool jumper, light blue with a small black logo. It's nothing out of the ordinary but I find it does stand out within the amount of high street brands being worn now. It has never shrunk and remains tight fitting despite being stretchy enough to move around in comfortably. It fits in at the golf course and in a smart restuarant. My polo shirts fits perfectly, which is rare considering I'm 6 foot 3. The logo is a bright yellow on black and grey stripes so it gets noticed, and again, it always washes perfectly. The other brands I've had such as Fred Perry or Lacoste are nice quality, but my J.Lindeberg clothes have lasted a longer amount of time at a higher quality state. Whether it's the material or the design, they're doing something right.

Where to buy?
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www.jlindeberg.com - This has information on the brand as well as a comprehensive catalogue of their clothes, but unless they have a sale (which they frequently do) then they are expensive. Delivery is from Sweden, but delivery isn't too expensive and swift.
www.asos.com/man - Only a small range, and I find it's some of their more eccentric designs, so I haven't bought any off of ASOS. However, it's a trusted website with frequent offers.
www.trendygolf.com - This is one of my favourite websites. Good J.Lindeberg range and also brilliant ranges on other brands.
Otherwise, there are flagship stores in some major cities such as Stockholm, Tokyo, and New York, but not London to my knowledge. Smaller boutiques do have bits of J.Lindeberg but never a lot, so unless you are going abroad, don't expect to see too much in stores.

Summary: I like this brand, I just can't afford most of it!