“ Manufacturer: New Era / Type: Hat „
New Era is the biggest headwear company in the world and its hats can be seen everywhere. Originating in New York, it has since spread as the official headwear sponsor for the NBA, MLB and NHL sports teams as a maker of official on-field baseball caps, associated branded headwear and casual hats. They have many designs for various needs as they expanded simply from baseball caps some time ago, meaning that their headwear is the most predominant throughout the entire headwear industry.
The 59Fifty Fitted Cap, also known as the 'Brooklyn Style' cap has become the most popular New Era headwear (over the more casual 49Forty and adjustable stretch and snapback 39Thirty caps). The hat is often associated with the Hip Hop community as a style coming directly out of Brooklyn (in fact referring a style from the New York borough originating in the 1860s). As the style is 'fitted' it means that it comes in non-adjustable standardized sizes from 6 7/8 up to 8, however newer children's sizes have also been developed more recently.
Coinciding with the 2010 World Cup, New Era came out with a fresh line of hats in Summer 2010. Coming out the day of the opening ceremony, it's done in order to capture the hype of the tournament without taking away from what the brand is primarily about. The fact that New Era didn't reach out to FIFA and instead went out with designs based solely upon country's flags means that it isn't restricted simply to this Summer and instead has the same longevity that most of their headwear does. Although the range doesn't include each and every country playing in the World Cup 2010, a selection of those likely to be most popular is given here. The splatter designs are done for England, France, Cameroon, Argentina, USA, Brazil, Germany, Japan, Italy, Ivory Coast, Spain and the host country South Africa.
I received this cap from my girlfriend when I was picking up a similar one (one with a US flag style) at a time when she was apparently feeling overly-generous. It was nice to see my hat collection grow by two in a day after quite a lengthy stint when I was unable to add to it in any way whatsoever. This one, however, was one that I had to grow to like as it wasn't the sort of thing that I would usually go for (as I would with the American one).
The South African Splatter cap is a fresh one, this cannot be denied. I felt that the people behind the design were extremely careful in putting the thing together with a splash of paint sort of look which is eye-catching and bound to draw a lot of attention towards it. I felt though that with the colours of the South African flag, the amount of contrast and clashing of colour was potentially a little too strong and would pose a problem when attempting to wear it with other things.
Once I took it home with me I was able to see how it wasn't really as much an effort as I would have expected it to be and instead was nice to see how I could get much more colour in without having to do much else with my wardrobe as the cap itself does it for me. It's a great accessory and one that is bound to excite with its distinctive look and feel. The layered effect that they've done with the embroidery is another nice aspect to it and gives things a 3-dimentional effect that not all of their cap have, but is very on-trend for these times and so adds to the very modern feel of it.
The undervisor for this particular cap is yellow and I thought that this may have been a bad move for New Era when they could have chosen a number of others (any of the other four found on the national flag itself) but they went against this. I found though that it made it much more of a fun item than most that New Era come with (some of them being quite serious ones). This meant that you'd be best trying to match what else you're wearing with the yellow from that and then the rest just seems to fall into place.
==Where To Buy==
This particular cap can be bought from the New Era flagships stores (which are found in both London and Birmingham). A number of retailers throughout the country stock this brand, but are unlikely to have this exact one as early as this (if they ever do) and so if you were looking offline then that's the place to look. Online you'll be able to cop one from the official New Era website where it costs £24.99 (as opposed to the £25 they are in the shop) but then added charges are brought in to ship them to you. I thought that this was a suitable price and something you're unlikely to complain about if you're a regular New Era buyer.