Like many shoppers I used to think Marks and Spencer's sold decent underwear but had little else to interest me. That was until the launch of the Per Una women's range. The Per Una range was created by fashion boss George Davies, the man behind both Next and George at Asda.The per Una range was founded in 2001 and sold to M & S in 2004 for a staggering £125 million! It is now the best selling range although recently has seen sales figures falling. Per Una is easy to spot in store by its logo of three pink hearts. It has its own section and sometimes even its own changing rooms within the section. The per Una section is usually located at the front of the ...  Read the complete review

Per Una does some really nice stuff - clothes and bags and womens' accessories, is what I mean by 'stuff'. Poor old Marks and Spencer was a bit of a shopper's disater, just a handful of years ago - and what differentiated their clothes from the slightly depressing ranks and ranks of pastel coloured, mumsy v-neck t-shirts and polyester trousers you'd get in shops like BHS, or the late, unlamented C&A (and bizarrely, still alive and kicking in the Czech Republic, is C&A) was well - basically not a lot. Certainly M&S still do sell myriad variations on the old-school type of items - if people are still buying, I suppose it would be foolish for them ...  Read the complete review

I always remember my Nana shopping at Marks and Spencer and my Middle Aged mother doing the same. I always thought Marks and Spencer was un-cool clothing to be wearing. However, not long ago (around 2001) they decided to try and get more shoppers interested in their clothing and had a stab at the younger and trendier mum's market. The brand they came up with was Per Una, a more glamorous and younger clothing range for women. PER UNA It is designed by George Davies who is the founder of next and the George rang at Asda. He was paid £125 million by Marks and Spencer and it is his biggest pay day since. However it was well worth it as Per Una was ...  Read the complete review

Per Una is a range of women's clothing sold at Marks and Spencer. It was launched by the company in 2001 as a joint venture with George Davies (the founder of Next), and became the sole property of M&S in 2004. The range was the first standalone one to be offered in M&S stores, and the Per Una "area" instore is always clearly defined with lots of the "three heart" branding, and a slightly more upmarket display mechanism than the rest of the womenswear. At first this drew me in, as I saw it as the best bit to shop in, but nowadays, the self-contained nature of the merchandising means I tend to just avoid it! When it was ...  Read the complete review

Like most people I used to think Marks and Spencers was expensive and only for the older generations, How wrong can you be! With the introduction of Per Una in M and S stores comes with it the feel of a designer concession the likes of which are in other department stores. The staff all wear different uniforms to the standard M and S which are pink, nice and bright. They are also very helpful and friendly not stuck up or pretentious and are very happy to help choose that ideal top or dress. I love the fit of their jeans as I am quite short and get them in a perfect length due to the fact they come in a range of sizes not just one fits all, which ...  Read the complete review