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The brand is for the under 30's with a bit of money. The young professional with a sporty weekend planned is the kind of scenario they are thinking. They make everything from clothes, shoes, eyewear. A similar brand is Oakley which is something I also really like. Both brands however are also majorly expensive. Similar products are generally around 20% cheaper. However, you can get round this with internet shopping and end of line retailers but somehow this is missing out on the retail experience of being a shop.
The glasses I had were not that expensive at £125 with lenses included but the only thing on them to say they were quicksilver was a glued on badge on the legs but this feel off after about a year so really they were just a marketing thing. In fact I think the actual frames are bought in with a few badges stuck on. This really does the brand no favors at all.
I still buy the brand though for there clothes and active outdoor clothes which are much better quality and the snowboarding stuff is very expensive though much better than most of the competitors in terms of warmth, style and water proofing
Quiksilver is a brand that pretty much everyone has heard of - it pretty much targets young, trendy or sporty types, as well as prod)ucing a range of outdoor and sports wear.
I like Quiksilver clothes - they're colourful, interesting, the cut is always very good and I find the quality to be adequate. They are, however, HUGELY expensive for what they are. Compare the price tag on Quiksilver clothing to that on brands of a similar style (I'm thinking along the lines of Animal, Mamba and Freespirit), and you'll find yourself paying a hefty premium for the label.
They clearly market to the under 30's, middle class, slightly alternative. They are very effective and obviously well known within that bracket, but they do not provide the same value for money as you can get elsewhere.
In short, the pieces of Quiksilver clothing I own I really like, but they were all purchased in the sales (which are ALWAYS worth a look...roll on January!). Good for men and women (I also like their accessories department, especially the leather wallets). If you are a fan of Quiksilver clothes though, I strongly recommend trying Animal - the clothes are even NICER and on average I'd say anywhere between £5 and £20 per item cheaper. Good times.
So you hear the name quiksilver, what do you think, well most would think of surfing clothes i would expect but it now seems that quiksilver have broadend there horizons and have starting to bring out a very fashionable casual clothes line. Nowadays I will only buy shirts if there very bold, exciting and loud. I've always wanted a quiksilver shirt as ive heard from so many that the quality was very good and that they were very fashionable, well the "latest fashion" really does not bother me anymore if i see a shirt that i like and say its off a market stall thats with a make no-ones ever heard off i really dont care :) So i decided to go around my local town center and search out a nice quiksilver shirt, let me tell you finding quiksilver shirts are very hard and when you do expect to pay £40+ for a shirt. I finally picked one out at a local skateboarding/surfing shop, its a sort of aqua marine type colour with palm trees and everything, it really is cool :) They also have a very simple but effect web site, if you want to take a look go to - http://www.europe.quiksilver.com/ So heres what i think of quiksilver products - ==QUALITY== Hmmmm .... well i think the material is very soft on the skin but the shirt i had was very thin, but i suppose if you're wearing it in the summer thats a good thing 8/10 ==VALUE FOR MONEY== At £40 i would say its over priced, i really like the design of the shirt but i think £40 for a shirt thats quite thin is'nt such good value for money 5/10 ==LASTABILITY== Even though it is thin i love wearing my shirt as its very bold and is very very comfrotable 7/10 ==CONCLUSION== If i had a choice between a shirt made by quiksilver for £40 and another shirt like it for £10, i would go for the £10 one, do'nt let this put you off the quiksilver range though as the products are of good quality ==FINAL SCORE==
A worthy ..... 7/10 !