“ Apparel for everyone. Get into style. „
Originating in 1999 and founded by hip hop moguls Jay-Z (Shawn Carter) and Damon Dash, Rocawear now achieves sales of over $700m per year, proving itself to be at the forefront of urban fashion internationally.
In 2007, the brand's rights were sold to Iconix Brand Group for an estimated $204 million. Nevertheless, Jay-Z himself has stated that he will keep his stake in the company and continue to oversee the brand.
Rocawear produces clothing for men, women and juniors. Also, it manufactures many bags and pieces of jewellery. Recently Rocawear launched their first cologne for men called 9IX. However, this is not yet available in the UK. In the past big names such as Victoria Beckham and Ciara have modelled for the brand.
I am a great fan of Rocawear, as I find most of its garments to be very now and of a high quality. Above all, most Rocawear items are reasonably priced.
The only quibble that I have with Rocawear is that it can be difficult to find this brand on the high street, despite it being internationally known. However, TK Maxx often stocks Rocawear clothing, jackets and bags at very good prices. Also, websites such as Yukka, Ebay and Very stock this brand in addition to many independent urban apparel stores.