“ Brand: Vero Moda / Type: Evening Wear „
I bought this dress recently from ASOS upon discovering it was in the sale. I purchased a few things in their sale as the delivery and returns are free and so if I didn't like them I knew I'd not have lost any money. I also love a bargain so if I can find a fashion gem for a discount price I'm pretty easily convinced.
Ordinarily I tend to go for ASOS own brand items as I really like their collections. However, this was from the brand Vero Moda which are pretty well known so I thought I would still give it a chance. If you are not familiar with the brand it is Danish who established their name initially by using up and coming models like Kate Moss. Their clothes are 'affordable', though to me are on the more expensive end of the high street spectrum (comparable to Topshop?). Their clothes are designed to be both fashionable and practical, which is pretty much music to my ears as I love to wear comfortable clothes that also look good.
The dress itself is made from 95% cotton and 5% eslastane so I was expecting it to be relatively stretchy. I tend to go for a size 10-12 when purchasing dresses, though which items that made from stretchier material I tend to opt for a 10 because I like a tight fit. This dress comes in XS (8), S (10), M (12) and L (14). I really hate it when brands only make dresses up to and down to a certain size, making a dress that only fits between a size 8-12 really alienates a large majority of women - especially considering that the majority of British women actually come in around a size 16. Anyway...I purchased mine in a S (10) and hoped for the best.
The dress arrived and it fitted very nicely, it wasn't too tight or clingy but was fitted and looked good. If you are planning on buying it I would opt for a size smaller than you usually wear as even with my rather large chest I still managed to fit into this dress perfectly. The stretchy material is pretty forgiving for larger ladies and the design of the dress is nice for anyone conscious of bums/tums as the skirt covers this.
The design of the dress is described as a jersey tunic....whatever that is. In simple terms it is a strappy dress with natural waistline, pleated skirt, dip hemline and overall a sort of fit and flare silhouette. Sound complicated right? I suppose it is combining quite a few on trend elements in a way I certainly haven't seen much on the high street.
The colours available are navy or ultramarine green. I personally went for green as I love this colour and think it looks nice with my pale skin and (currently) dark hair. However, the navy is probably a slightly safer bet as the green is pretty bright. The photos on ASOS give a pretty good indication of the colours you can expect, the green dress is sort of jade coloured and quite bright though still tasteful.
Generally I like the fit of the dress though I have found a couple of flaws with the design. The first is that the pleated skirt on my dress was not even remotely pleated by the time it arrived. Personally I wasn't all that bothered about the pleating, in fact it put me off a little, so this wasn't exactly a negative. You can pretty much iron out the pleats should you want to, though it has made the skirt look a little as though it's just been badly hung up to dry. If you were into the pleats though this would probably be annoying as they are quite tricky to iron back in.
The length and style of the skirt also bothered me slightly. The dip hem I think is great as I often have problems with the back of dresses being too shot and exposing a little too much. This dip hem works fantastically to combat this embarrassing feature of many dresses. However, the way they have layered the skirt is frankly pretty unappealing. They have put two layers of this stretchy cotton fabric on the dress which I think is fairly unnecessary, cheapening and unflattering. The layers create extra bulk which I can't imagine any woman saying she would like on her lower half. Basically, this is not ideal at all.
The cut of the skirt is also a slight issue for me. Though loving the dip hem idea I think the execution on this dress has much to be desired. The back is a pretty good length for me, though perhaps a touch too long for my 5ft 3' frame. The front, however, goes into the realms of indecent exposure - or it would on most people. Luckily my short stature exempts me from this embarrassment and makes the dress wearable but on most normal sized people I can imagine the high rise in the front being far from ideal.
Overall, this is a dress I like...in theory. I think the execution is surprisingly poor for what is a well known and established brand. I understand now why it is on sale and would never consider paying the full £32.00 for it. The reduced price of £17.50 makes it somewhat worthwhile as a comfortable dress with a little added fashionista style. Despite that my general advice would be to avoid it...