Victoria's Secret is one of my favourite stores in the USA and there are now two stores in London. I was very excited when the shops here opened. There is one in central London and one in the Stratford shopping centre. They are definitely worth a visit if you like fancy underwear and lovely smelling cosmetics.
To give you a bit of history on the store, to quote an article I read, "Victoria's Secret is the largest American retailer of lingerie, founded by Roy Raymond on June 12, 1977.
2012 sales were $6.12 billion with an operating income of $1 billion. The company sells lingerie, woman's wear and beauty products through its 1,000 U.S. stores, catalogs (annually mailing out 375 million) and website. Victoria's Secret is wholly owned and the largest holding of publicly traded Limited Brands company.
Victoria's Secret is known for its catalogs and annual fashion show: the Victoria's Secret Fashion Show.
Victoria's Secret is credited with single-handedly transforming "America's conception of lingerie" by pioneering "sexy underwear as fashion" and "lingerie mainstream entertainment." The societal manifestation is "the increased cultural acceptance of shopping for undies" in the United States.
If you have never been to a Victoria's secret store then you are definitely missing out. Their stores are absolutely beautiful, its like walking into an upscale boutique with lots of lovely furniture, displays and decor. Most of the shop is pink, very pink but it is also very plush. The underwear is displayed in beautiful settings and so you just want to buy everything you see.
Their underwear and in particular knickers are the best knickers I have ever worn and they are actually all I wear. I used to go to the USA just to buy more pants, well not really, but now I don't have the excuse of needing new underwear as a reason to go to America, I can go to the London stores. I would stock up every year or so and I still pretty much have all my pairs as they last so well. This Christmas I bought some new ones at the Stratford store and again have been really impressed with the fit, the comfort and the style of these knickers.
Victoria's secret knickers come in all shapes and sizes so just to name a few there are:
Thongs & V-Strings
No Lines & Seamless
I must admit that I'm a bit old fashioned and for day to day wear only really wear nice comfortable fitting cotton briefs and bikinis. Although they are sexy I just cannot wear V-Strings, I cannot bear the little string being all uncomfortable. The bikinis are usually sold as individual pairs but you can buy more pairs and get money off which is nice. You can never have too many pairs of underwear in my opinion. The knickers come in all different colours and patterns. For example one of my favourite pairs at the moment is black but it has the words Victoria's Secret written all over them in light pink and dark pink. What I also like about these knickers is that they don't have a label at the back, the size and washing information is printed on them and so there is not annoying label to itch you on your back which is great. They also have a really comfortable elasticated waist band which gives them a really nice fit.
Of course, what Victoria's Secret do best is their fancy knickers. They have some really beautiful knickers with lots of lace and fancy stitching and I even have a really nice pair with sequins on it, not very practical for everyday use but it does have its uses, wink wink.
Victoria's secret really do have the best knickers on the market.