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"agoy was forefront first brought this mat into the UK, USA, and Japan. when they started out, their idea was to create a yoga mat they would be proud of, the ultimate mat to practice on - it had to look great, be sturdy, light weight and have the best natural grip. most of all they wanted it to have the least possible impact on the environment. after years of working away with this in mind, here it is, the earth mat. apart from looking and feeling great, this mat naturally provides excellent traction and has amazing grip, which is enhanced by its exclusive surface pattern. agoy earth mat deluxe naturally provides excellent traction and ultra comfort. this mat isn't spongy like most of the mats; it doesn't bottom out, lessening impact with hard floors. the performance of agoy earth mat is in this respect equivalent to regular PVC mats of double the thickness. this makes it light-weight in comparison to many yoga mats. earth mat, made from a revolutionary synthetic form of rubber, is not only with style but free of PVC, phthalates, toluene, heavy metals, and latex. it's degradable and will certainly stand up to a regular yoga practice and last a considerable length of time. It doesn't absorb sweat and reduces hygiene problems."