My posture was admittedly awful before buying this product. I slouched a lot partly through laziness and partly due to a lack of confidence which then just turned itself into a generally bad posture. Sitting down all day at the desk and spending too much time on the computer was putting tension in my neck and back and making me feel increasing uncomfortable. And about from all that I was aware of how my posture was making me appear to others after seeing photographs of myself. The way that I was standing was making my figure look way worse than it actually was and I also looked uncomfortable in myself. The Bodi-Tek Back Magic was recommended to me ...  Read the complete review

As a long time back sufferer I have to say that this is by far the best back support I have ever purchased. whilst it works okay for the advertised purpose, it is second to none as a versatile and easily portable backrest: I now have one at home (can be used comfortably when dozing off on the sofa in front of the tv!) one on my office chair and one in the car. I also use it when travelling or at the theatre, for prevention of trouble or cure as required. I previously had a Backfriend and I have used various types of support cushion, but this leaves them all standing as well as being very competitively priced. I cannot understand why the manufacturer does not ...  Read the complete review

The Back Magic is designed to stretch out your lower back and for me it works really well. I spend a lot of time sat at a desk and a little while ago I bent over and my back clicked; it was quite painful for a while and continues to get very stiff. I have only had the Back Magic for a couple of months, but it really helped from the first time I used it and seems to have more positive effect the more regularly I use it. I think it is even helping my posture, which is not always great when I'm working. It's well designed to be light and easy to 'assemble' - all you have to do is slot the two bits of plastic together so I'm not even sure it counts as 'assembly'! It's ...  Read the complete review