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Pro-Form is a Brand of ICON Fitness. ICON has been the innovation leader in the fitness industry since 1977. ICON's first in fitness mission has resulted in state-of-the-art equipment for more than three decades. No other company provides a more complete range of products, including treadmills, Incline Trainers , elliptical machines, stationary bikes, home gyms, weight benches, yoga and Pilates equipment, hand-held exercise and performance apparel.