With prices falling every time I look for a memory card - I chose to fork out on a branded card for my camera - and even then - it didn't take much money!
With "Kingston" you know that you're getting a well known brand in the world of memory. They make flash memory sticks, to computer memory and even card readers - so it's a brand you can trust in this field.
So when I got my order through the post - the packaging was a hard plastic wrap - you know the kind where you can't take the product out any easy way other than having to use a scissor? - Well it was that packaging (sorry I can't describe it any better than that - but you get the picture :- )
Finally when the product is opened from its shell, the memory card comes in its very own snug hard plastic case - so you can carry it around without doing any damage through pressure in your pocket - or even static. I carry it around with me all the time when doing photography as a spare.
So how about performance? Well it performs very well. Even when I have sequence shots setup on my digital camera, my camera is able to write onto the card without any delay. And it's the same for reading and previewing the images - the images are lightening fast.
I have been using this card for a few months now and have had no problems with it so it comes highly recommended for its performance and also the name tag which is really reliable.