* Prices may differ from that shown
I visited M&Ms world when in London in May 2013. I happened to come across it online and the photos looked amazing, so it got added to the itinerary straight away! I was under the impression that it was a shop/museum hybrid, but it isn't, it is literally just a huge M&M shop. I still enjoyed my visit to the shop and left after buying around £30 worth of multicoloured M&Ms! The most I've ever spent on chocolate in one go! I will warn you, this will happen to you too if you decide to go, as once you see all of the amazing colours, you cannot resist! It is definitely just a money spinner and novelty for whilst you're in London, nothing more, nothing less. Anything you could think of, you can buy it in there, my other half went back by himself in July 2013 and bought me some M&M pyjamas, they're lovely, but if I remember correctly, they were £30! For, just a vest and some shorts! A bit steep if you ask me, but you can't get them from anywhere else. One final point I'd like to make, is that the music they play in there is fab! It does kind of feel like you're in a nightclub, but it definitely adds to the experience!
M&M's World is a store that can be found in Las Vegas, New York, Orlando and London. They are stores that specialise in M&M sweets. Each store is dedicated entirely to M&M confectionery. Unfortunately I haven't visited any other store than the London store so I will be basing this review on the M&M's World in London (and cannot compare it to the other stores). M&M's World first opened in Leicester Square in 2011. The nearest tube station is Leicester Square or Piccadilly Circus. It has 4 floors and is said to be the worlds biggest candy store at 35,000 square feet. It's pretty huge, you can't miss it. The building is a glass fronted building, full of colours, with the big M&M's World logo at the front. We visited last year (2013) during school holidays and it was very crowded. Although it's quite the tourist attraction, it is also just a normal store and there is no charge to enter. The store has a great atmosphere and I'm pretty certain most people visit just to walk around and see things, rather than shop (although the store does do a pretty good job of making you want to buy things that you don't actually want or need!). It's well lit and there are different colours absolutely everywhere! There are big M&M character statues scattered throughout all 4 floors. The characters are all London themed (they are dressed up as James Bond, a London guard, the queen, a footballer), my favourite statue is of four M&M characters recreating the iconic Beatles Abbey Road album cover. These are all great photo opportunities too. There are also pictures made entirely of M&M's, M&M character portraits, a big London Bus (which you walk through to enter the store), a giant M&M's union jack sign, an interactive M&M's quiz and even a 'Mix Lab' (where you can watch an 'M&M scientist' at work!). A couple of the floors have rows and rows of tubes full of different coloured M&Ms (you can grab a bag and fill it up with whatever M&M's you wish) which looks great! There are colourful staircases to each floor and toilets can be located on the ground floor. The store is crammed full of every object you could possibly think of - all M&M branded! Of course there are all sorts of M&M sweets available too - bags, tins, packets, boxes, seasonal sweets etc. The 'create your own' tubes include peanut M&M's, plain chocolate M&M's, crispy M&M's and seasonal M&M's (they had Halloween sweets during our visit). I can't honestly say that M&M branded clothing or homewares really appeal to me. I prefer to just eat the things! But I guess I can see why true M&M lovers would enjoy owning some of the quite bizarre stuff that they sell here. A lot of the merchandise is London themed (M&M's dressed up as London guards etc) and made specifically for the London store - this includes clothing, homewares, edibles and toys (too many more to mention!). I can see these sort of things appealing to tourists as I think they would genuinely make good souvenirs and even good gifts for loved ones back home. All of the merchandise is really colourful, fun and would appeal to most children too. The main downside is the price. Everything is very overpriced. We didn't go mad on our visit but we brought a tiny little M&M plush toy for about £10.00 and a 'create your own' bag full of M&M's which came to more than £10.00! Be very cautious. I wouldn't go out of your way to visit M&M's World (it's just a shop full of M&M merchandise afterall) but if you're in the area and have a sweet tooth (or kids!), then I recommend a visit!
I wasn't all that excited when I was first told that there was a massive M&M's store in London's Leicester Square. I thought 'surely it can't be that exciting, right?'. Wrong. I recently visited the place and it was amazing. I believe it's the UK's biggest sweet shop, but it's also so much more than that. There are several floors and they sell a vast range of M&M merchandise. Even if you don't love eating M&M's, the pillows, keyrings etc are so cute. Part of the store is split into coloured sections, with a massive statue of that particular M&M character in each section. Needless to say, there is often a mass of people waiting to have their photo taken next to it. In fact, the store seems like a bit of an attraction. Although a lot of people do make purchases, there are probably more people who go in just to take photos. And why wouldn't you? The place looks great. For choc lovers, the best place is probably the M&M dispensers where there are massive tubes filled with M&M's of all colours. Every purchase also comes in a beautiful looking yellow M&M's bag. I'd buy something just for the bag..... So if you're ever in London, this is definitely worth a visit (unless you really hate the smell of chocolate....)
What can I say; this shop is more of a tourist attraction than a simple sweet shop. The store itself was opened by JLS in June 2011, and since its opening I have been there about four times, due to the fact that when we get home and tell people about the place we are often asked to take them. The store covers 35,000 sq. ft. (3,250 sq. metres), and it is the world's largest sweet shop. Who could not appreciate that fact, and the store is fully accessible throughout via the use of lifts. It's a colourful Disneyland style shops, and as you enter the store you pass through a red London bus driven by the blue M&M which amused my youngest son immensely, there are also many giant M&M characters which you are able to pose for pictures with. There are also staff dressed up as the characters and both my sons; aged ten and two; absolutely love it, even if one of the characters scared my youngest son at first. It has a huge array of products for sale all based around the Mars M&M characters that appear in the commercials. Among the items for sale are mugs and teddies, however as you would expect the prices are quite steep, among other items I bought my son a mug that cost around £8 and a pack of playing cards for a little under £3, they often have offers on their sweet dispenser meaning you get them at a reduced price if you spend over £20. Since I had spent the required amount I was able to purchase a dispenser for I think around £7-£8 instead of £18.95. There is also a huge area where the sweets are sold. You can opt to buy the ready made up presentation boxes or choose for yourself, filling a bag from a selection of massive tubes of sweets. You don't get the choices of M&M s available in America, which is a shame because the peanut butter ones are gorgeous and not readily available in England. The prices of the sweets are again quite steep although I can't quite remember the exact price, however the relatively small bag we bought cost over £8.00. The store covers four floors, the top floor is the smallest selling the more expensive collectable items and is worth a trip up, when we visited there was a gorgeous sequin studded jacket in a glass case, but the price was well into the thousands. The other three floors sell more or less the same items from towels and t-shirts to mugs and plates, I personally like all the brightly coloured kitchen equipment and we were even able to buy a bandana and collar for our dog, although he would have probably preferred the M&Ms. there is something for everyone. And each floor has plenty of photo opportunities. My kids love going there. As M&M World is principally a shop, entry is completely free but you will find exiting without spending anything a challenge, especially if you have children. I would estimate a visit to vary from an hour to an hour and a half, and there is plenty to do in the area after or before your visit. There are a total of four stores around the world the most famous and the first to open being in Las Vegas then there are stores in Orlando, New York and London. As the shop is situated in Leicester Square there are plenty of eateries in the surrounding area and is only a short walk from Covent Garden if you wish to explore there. We however tend to picnic in one of the royal parks, usually St James Park overlooking Buckingham Palace, due to the fact that London prices can be rather high. Although there are the more famous fast food restaurants available with Mc Donald's being opposite and Burger King about a minutes' walk away, along with the more expensive restaurants. As the shop in in Leicester Square there are plenty of souvenir shops to hand and the cinemas often have premieres so you might meet a star. You could also take a trip to china town or visit Regents Street all of which are within walking distance of the store. The stores address is: 1 Swiss Court Leicester Square London WC2H 7DG Opening times: Monday to Saturday 10am to 12 midnight Sunday 12 noon to 6pm Telephone number: 0207 025 7171 The closest underground stations are Leicester Square which is on the Piccadilly and northern lines and is approximately a minutes' walk away and Piccadilly circus which is on the Piccadilly and Bakerloo which is about a two minute walk away, they are situated either side of Leicester Square. I believe the tour bus stops close to Piccadilly Circus underground station, which is a hop on hop off service which may be more relevant to your plans. Bus route 6 also stops in Piccadilly Circus. I would say it's well worth a visit, and if you love M&Ms then it's not something you can miss, and there are plenty of things nearby to make a full day out. In my sons words "It was sick", and I think that means it was great.
I LOVE M&Ms, they are one my favourite chocolately treats and I have always wanted to go to the stores in America to see all the many colours available and mix up a bag myself so I was pretty excited when they set up in London. However it took a few years before I coud visit as we would never be near it when I travelled to London but earlier this year I went up with a friend for a uni interview (which i got!) and then we spent the day wandering around London and knowing how much I wanted to go to M&Ms world we went there! The store is made up of 4 floors with masses of merchandise and sweets. The first part we went to was the all the tubes of the different colours, as much as I wanted to make up a bag the prices were just ridiculous, I could get more packets of usual M&ms for more than half the price they were being sold for in here. So this was a sad nono for me :( THe rest of the floors are full of small stand with M&Ms presented in different bottles and boxes of all sorts but again were extremely overpriced for simple M&Ms so I didn't have much luck here either. Each floor has gigantic M&M characters dressed up or posing as monuments or iconic photos for example walking across a zebra crossing or dressed as the Statue of Liberty, these were quite cool but most had ropes around so you couldn't go near, there were many to pose with as touristy type photos. On the top floor ther was a telescope video pointed on all theses and you could press buttons to look at people posing with them which was quite funny as people were silly with them. There was a also one or two people dressed as M&Ms to take photos with, who we avoided as weren't not into that kind of thing! Moving onto the merchandise, there was literally evrything you could want but with M&Ms printed on to it, t shirts, blankets, balls, duvets and all these seemed to be fairly priced but I would still not pay for myself. One floor had all sorts of sporty equipment and games that were priced slightly higher than normal just because they had the M&Ms logo printed on top. The very tio floor had miniture M&M ornaments that cost up to £3000, which were probably just for show but I thoguht were pretty pointless. On other floors there are smaller gifts like fridge magnets, shot glasses and keyrigns where I thought I might be able to pick something up for a cheaper price. However this were again very pricey!!I'd have expected a simple keyring to cost about £3.50 at the most but they were actually £4.95 which I can't justify spending on just a keyring or a fridge magnet. I went away from the shop buying nothing, not even actual M&Ms! There were a few items I did quite like such as the M&M cushions or patterned blankets but wouldn't buy them myself as they were again quite expensive. Overall I was extremely disappointed with my experience of M&Ms world as I found it quite ridiculous and overpriced (this is from an M&Ms lover remember!). I feel the shop is much too big and only needs two floors, all the merchanise is very spaced out, which obviously good as it's definately a tourist shop and gets very busy but when you actually look there's not much there to look at and lot of it look cheap for the prices they are asking. I imagine the shop is only good for tourist visits and should just be an added floor onto one of the many other London tourist shops.
Yesterday I made my way to London to visit M&M's world, excited that it was not only the biggest one in the world, but the biggest candy store in the world also. My first impressions from the outside were good, it looked HUGE and full of colour inside. Upon entering, I was greeted by very friendly staff and M&M mascots posing for pictures with people. The first thing you see when you walk in is a giant red old-school London bus with the hop-on hop-off platform on the back. It is by far the most colourful, bright shop I've ever been in and I'm amazed how they managed to make it so big. The masses and masses of merchandise and M&Ms are spread over 4 floors, with something exciting on each. On the ground floor, there's big window that lets you see into a futuristic room where packs of m&ms are being made. You can even place an order on the nearby touch screen computer and watch it be made. On another floor is a computer which 'scans' you and determines your mood and which colour m&m you are. On the top floor are some of the most overpriced things I've seen in my entire life - if they ever sell these, it'll be to a crazy person. There were small m&m glass sculptures for £300, and even an M&M leather jacket decorated with sequins in to look like m&ms for £3,000! It's all very interesting though. Having said that, it's not just the top floor that's overpriced. You'll be paying £1.99 per 100g of pic 'n' mix m&ms from the impressive dispensers or a minimum of £5.95 for a small bag of m&ms. What's more is they only have chocolate, peanut and crispy m&ms - not any of the american flavours like peanut butter, pretzel, coconut etc. which is where I really think they're missing a trick. However, there is so much else to buy in the shop - although it's all overpriced, it's a great experience and the staff are possibly the friendliest I've ever met in any shop. They really complete the m&m experience! Over all, I give M&M's World London 4/5 stars because it really is huge, the staff are friendly, they just have so much on sale - but the prices and lack of American flavours do let them down.
So, in 2008 I was in New York for a 5 day trip with my mum. We discovered we were very close to the M&M's store, which is located on Broadway. So on day three we visited the store and it was a pretty great experience I can tell you that! **About M&M in general**M&M's are colored little chocolates. Regular M&M's were first introduced in the year 1941 and a peanut variety was introduced in 1955. Forrest Mars and Bruce Murrie invented the M&M's (the name of this candy is a combination of the first letter of their last name). The M&M colors have changed over the years. Brown and green were the first colors used, Red was introduced around 1941 as well but taken out of the M&M assortment in 1976, but introduced again in 1986. Other M&M colors are orange and blue (blue was introduced in 1996) and in some countries you can also find purple/tan M&M's in your bag. The only place you can find M&M's in unique colors like silver, black, white and gold, are the major M&M stores in New York, Las Vegas or Orlando. **About the New York store** If you have been on Broadway and you missed the M&M store, you do need new glasses because the shop is in a 25000 square meters, three floors high building and there is an amazingly big screen outside of the store which features M&M commercials and other M&M advertisements. If you enter the store, you immediatly are overwhelmed by the hughness of the store and the big glass tubes filled with M&M's in all sorts of colors. There also is a huge Blue M&M placed in the middle of the store. With huge, I mean that it reaches untill the second floor. Nice to take a picture while standing in front of it! I already said something about the major glass tubes with M&M's in it. These tubes have a length of about 3-4 meters, and each tube contains a different M&M color. Of course you'll find the regular M&M colors in these tubes, but you can also make your own mixture with some unique colors like black and white, or silver and gold. Get yourself a plastic bag and tap the M&M's you like. Be carefull, this is expensive! A little bag will easily cost you 10 dollars! But nice as a souvenir of course, mixing your own favorite colors. **Assortment**The store not only sells a wide variety of M&M's in 22 colors, if you want to get yourself a nice M&M T-shirt, mug or dispenser, there is lots to choose from at the New York store. Most of these items are also for sale through the M&M website www.mymms.com. Other merchandise available are; Pencils Furry animals Playing cards School stuff like maps Boxershorts Babyclothes Giftboxes formed like a flower or heart, with M&M's in it. Bags and backpacks Bath accessoiries Shower curtains Blankets and towels Chess games Ornaments Seasonal articles like Christmas styled dispensers **Customizing** Through the website you can also customize your own M&M's. This is not possible in the stores, but still worht mentioning I guess. If you want to customize your M&M you can for example give it a nice text or put your photo on it. There even are customizes New York Yankees M&M's for sale and I am not sure, but they might me available in the New York store.... **What I think** First of all, even if your not a big M&M lover, this store is absolutely worth a (long) visit. The merchandise isn't very cheap but you can get yourself some small souvenirs for a few dollars as well. Just because the store is so colorfull and because you are in New York, on Broadway and have the oppertunity to pose with a large Blue M&M..... Don't miss out on this once in a lifetime M&M oppertunity!
When I was in Las Vegas in 2009, I spotted the M&Ms World store with a huge figure of the Red and Yellow M&Ms at the front of it! Thankfully, I was pretty tired, it was a baking hot day and the store was full of tourists and shoppers and children... so my slight social anxiety kicked in a bit and I did not spend as much time in the store as I would have thought. I seemed to rush around it only stopping to "oh wow!" at certain outstanding items! The first thing that hit me was the candy display tubes- all across the back of the store there were long tubes from floor to ceiling and around 12 inches wide all filled with different coloured M&Ms and you could get a bag and a scoop and fill yourself a bag of coloured M&Ms. There were atleast 30 different colours. And I don't just mean the normal red, yellow, green M&Ms- you can buy bright neon pink, candy pink, silver, cream, white, lime green... all sorts of colours of M&Ms. You can also buy pre filled boxes with compartments of different coloured sweets in- or a pack of pink M&Ms the choice of products to buy is breathtaking. The store is spread over four floors and to me felt like a brilliant mix of Hamley's and Charlie and the Chocolate factory. The walls of the store are white but the entire store is filled with brightly coloured items- the staff are all bouncy (as they are in Hamleys) and they are very helpful and dressed in M&Ms brightly coloured attire. The bottom floor as I remember it has plush M&Ms figures hanging from the ceiling and large statues of the M&Ms characters and displays of things like purses, handbags (all looking like round brightly coloured M&Ms). The bottom floor was chaos, so we ended up heading for the escalator as I thought "its too busy down here, i'll have a look upstairs then I can come back down here to have another look". I later realised there did not seem to be any stairs or down escalators- so once you are in, you are ushered upstairs then have to get to the top floor THEN take an elevator down from the exit of the store! So it is like IKEA where once you are inside, you have to go around the whole store. On the second floor- this was a little quieter but still busy. They had a whole wall display of notebooks, pens($2-10), pencils ($1-3) and clocks, book ends and stands of clothing- nighties and even things like M&Ms leather jackets, underwear, shorts, socks! The clothes were for both children and adults and were moderately priced- $46 for a male hoodie, $38 for a sleep set of shorts and a top etc., It did seem to be a really random assortment of merchandise! On the third floor, we walked through a gate and ended up in a sort of fair ground haunted house attraction minus the ghosts (walking through little rooms with M&Ms figures)- this was a display/ attraction that you walk through and it shows you how M&Ms are made and how the little M&Ms lettering is sprayed onto them. After walking through a few little rooms and being quite disoriented, we ended up with 3D glasses being ushered into a cinema with around 50 children/ other shoppers (I was just sat holding my purchases, I didn't expect a cinema or have a shopping basket!). We were shown a 15 minute 3D film featuring the M&Ms characters- Red. Green and Yellow. I could not see properly through the 3D glassed (it was just blurred to me!) but I got the gist of what was going on! Then after coming out of the little cinema we went up another escalator not sure what we would find! On the top floor we saw M&Ms jewellery- solid silver cufflinks (just gorgeous but $300!), M&Ms glass ornaments and more pricey items behind glass. Turning a corner we saw what looked like a speedway car (no idea how they got a CAR up to the 4th floor!) with loads of racing jackets and M&Ms racing branded items- footballs, sports wear, sports bags, drinking bottles etc., Spots sets like skittles/ toys/ games. Then we found the homewares section- everything from M&Ms coloured tupperware to M&Ms bed sets, duvets, sheets, shower curtains, bath mats, cutlery, plates, glasses, mugs.... I was in heaven! I wanted to buy it ALL but knew we had limited packing space and there was a sign up going on about international delivery (see below re the website shipping to the UK as I have not found if this is the case for online orders- maybe if you had spent a fortune in the store they might have arranged or it to be shipped to the UK).. but I stayed strong and just bought some little things like postcards, a velvet covered pencil, some M&Ms tissues and a box of M&M sweets. And to top it all off-- when we got a lift down from the fourth floor (we could not see any down escalators so the store must have been set up to just suck you in and upstairs and difficult to leave!!) we went outside and next door to the 4 floor M&M store was............ a Coca Cola superstore! Aaaargh! So much more awesome stuff to go on my wishlist! I have done some research for the purpose of this review and there are M&Ms World's in the following locations: Las Vegas New York City Orlando And now there is the London store that is most definitely worth a visit. There is a website www.mms.com which has an ONLINE shop! You can order M&Ms sweets with your OWN LETTERING printed on them too (how good for wedding favours?!?!). I have since visited the London store too and it is the same layout as the Vegas store. The prices seemed to be much more expensive for example £7.95 for a small clear plastic box of M&Ms sweets and the rows and rows of floor to ceiling tubes containing coloured M&Ms had no prices anywhere to tell you how much a scoop of sweets would set you back. There were sale items and in the end I bought a paperweight that was reduced to £2.95. I think this was the cheapest item in the whole store. So do expect high prices if you visit the London store.
When I had my first ever trip to New York at the start of this year, I had a long list of tourist attractions as long as my arm that I was desperate to see. I had done my homework; I had checked out travel guides and guidebooks, internet forums and tourist information websites. One attraction that featured over and over again was the "M&M World" which has a branch in NYC. Situated at the Times Square area of New York, I had actually not set out to specifically visit this attraction, but actually stumbled across it one day when I was on my way from a bus tour to catch a Broadway show (as you do...). Let me point out at this juncture that my visit to New York was in January, and with thick snow falling and temperatures so below zero that my scarf was literally stuck to my face, I will admit that my love for chocolate was for once not my biggest priority.... My need to raise my body temperature a little had long overtaken any other thoughts. Ok, so I was a little unenthusiastic about this store before I had ventured through the doors and this was reinforced by my first impressions. Huge plastic statues of the circular M & M 'people' were dotted around the first floor of the store, among which lay assorted goodies with the M & M logo printed across them in bright colours. The M & M people (forgive me for not knowing their actual names) are like the sweets that used to appear in the television commercials for the candy. An oval shaped yellow man (to represent the peanut M & M) complete with arms, legs and facial features, seemed to be the main contender for being printed on to selected merchandise, including pyjamas, sweaters and other items of clothing. Other items too were available to buy and in actual fact there were some quite ludicrous purchases available to buy (I mean, who wants a M & M toothbrush?) Everything from clothing to stationery, toys and soft toys were available to purchase and all of them featured either the M & M logo, or the little M & M people or if you were particularly lucky, both. Most of these items were of course ridiculously expensive. I cannot remember the exact prices of things so I won't attempt to list any. I had long since spotted the really funky bags that were used in the store to wrap customers' shopping (bright yellow with a cool M & M logo) and being the big kid that I am, had decided that I wanted one. I therefore had to make a purchase....sigh. Looking for something that came under the $5 mark proved to be a fairly difficult task. In the end I killed two birds with one stone and purchased some small stationary items to take home as souvenirs. And I got my bag (whoop whoop!). There is of course more to the store, so I will attempt to swallow my cynicism for a moment to give some more detail. Up on the top floor of the store is where the candy is located. You can buy M & M candy that is pre-packaged, much as you would expect to find it in any drugstore in New York. But be warned... You will pay extra $$$$ for a bag of candy in this store. If that doesn't float your boat, there are huge cylinders of coloured M & Ms all over the back wall of the top floor. These M & M's are all different colours and this allows you to pick and choose your own candy mix. This makes for a nice souvenir I will admit, particularly as you can look at the display cabinet and see some colour combination suggestions that might appeal to your loved ones back home. Mixed colours represent the flags of different countries and of course football teams and the like, and there is a whole array of these suggestions on display to give you inspiration. Or, you can of course pick your own combination. Clear bags are available so that your selected colours will be clearly visible. I did consider this option for all of four seconds, until I saw the price tag. To be fair, if you LOVE the little M & M guys, you may well get something else from this store that is lost on me. If you are like me, and love candy, chocolate and a gimmick then you will like the store for about five minutes, until you realise you are about to get ripped off in a big way. The best thing about the M & M store for me was the huge display screens outside the store. The store is of course located slap bang in the middle of Time's Square, so neon signage and screens are screaming at you from every possible space. The M & M store is no exception, and we took a few minutes to watch the pictures on the screen before we went into the store. These made for some really great holiday snaps when we got back home as some of the pictures I took were of the little M & M guys in various New York poses. I particularly loved the picture of the little red M & M guy dressed up as the Statue of Liberty, and the picture turned out great. The second best thing for me about the store was that it got me out of the so-sub-zero-its-not-even-funny type of temperatures that I had been walking about in and it did pass a nice ten minutes or so. I am well aware that my opinion probably goes against the majority. Certainly the NYC guide books seem to rave about this place so perhaps I am missing something. Would I recommend making a trip there on your visit to NYC? If you have young kids and they like this sort of thing, then I suppose it might be worth a look. To be honest though, the huge Toys-r-us store in Times Square has just as many big attractions and gimmicks in it (I mean come on, a huge Statue of Liberty made entirely of Lego? - much better than a big plastic M & M guy, non?) and you may be better off making a visit there instead. In my opinion, everybody else should probably just avoid it. Let's face it, there are MUCH bigger and better things to see in NYC are there not? If you DO decide to pay a visit, for heaven's sake make sure you take your credit card with you... Those ten dollar pens quickly add up...
M&M's World have stores in New York, Las Vegas, and Orlando, although personally I have only ever been to the New York store, so my review will be based on this shop in particular! Literally everything M&Ms can be found in this shop...from dozens of different colours of M&Ms, to limited edition dispensers, clothes for all the family, pyjamas, bath towels, toothbrushes, collectors pins, underwear, games, toys, bed linen, guitars, chess sets, hats, scarves, caps...you name it, they've got it!! The New York store is located in Times Square, you can't miss it really, there's a huge M&M spinner outside! And inside the store you'll find three floors of fascinating M&M based stock...and a giant M&M figurine which sins around, and is a great photo opportunity! The store is pen from 9am-midnight, so there's really no excuse for not ticking it off of your sight-seeing list, and it really is worth a visit even if you don't buy anything. The most striking things about walking into the store, is that there's a HUGE wall, full of tubes of M&Ms, in dozens and dozens of colours on each floor...you can fill up bags of whichever colour, or combinations of colours you like, and they have suggestions, such as colours for different teams, and countries flags, as well as special mixes of colours for Christmas amongst others. We felt the bags were really quite expensive to fill up, but do make a great holiday momento or gift! There are also premixed bags which are a little cheaper, and tubes/boxes/packets of all kinds of M&Ms as well as some gorgeous limited editions including mint chocolate! Inside, staff members are wandering around with limited edition, or exclusive products for you to try, and also to help you find what you're looking for...we found they were really useful as suggesting presents we could take home, not pushy, but full of ideas and enthusiasm and even suggested we went away to think about it before making a decision. I know staff in shops are trained to behave in this manner, but they did all come across as very genuine. Another huge advantage to the store being open so many hours, is that we were offered the choice of leaving our purchases in the shop and collecting them on our return to our hotel, and as we were staying just down the road, it was a really useful offer to take up! Shopping without the pain of carrying all the bags around with you, brilliant! I bought some great Christmas pyjamas, a red t-shirt with the two signature M&Ms on opening Christmas presents under the tree, and some fleecy bottoms that were green with lots and lots of giant M&Ms on! (They're REALLY comfy!) When I looked, they didn't have the size I needed on the rack, and so we asked an assistant if they would have any more out the back/downstairs, she said she didn't think so, they'd been really popular but that she'd have a look for us and to keep shopping and she'd find us...I was feeling a bit disappointed as after 5-10 minutes she hadn't reappeared, but we were still looking at presents and decided to go upstairs and have a look around... a few minutes later, the assistant came running up the stairs looking for us, phone in hand and told us that they didn't have any in, but that they were definitely getting a delivery in that night, and if I wanted she could make sure some were put by for me straight away, and delivered to my hotel! Again, I know that's her job, but she really could have just said, "no, sorry we don't have any in and won't be getting any more either", or "we might be getting some in, you'd just have to come back and check" The shop was very busy, but it was the week before Christmas, so New York in general is very busy, you just have to expect that, but no matter how busy it got in there, the staff remained calm and pleasant and still nothing was too much trouble. We had to queue for a little while, but it's a popular shop and at one of the busiest shopping times of the year, what else can you expect! And as soon as they realised there was a queue forming, they opened up more tills, and the service was prompt, efficient and yet still personal. I highly recommend a visit to one of these shops if you happen to be travelling near one, even if you don't wish to purchase anything, just looking around at all the wonderful and sometimes weird things they have to offer is a great experience!