We have a free canteen at work, and last week they were feeling kind for once and gave us ice cream for pudding. We get this quite a bit, but it’s usually more of the skanky-5-year-old-tubs or tiny-little-ice-pops variety. This time was different though. This time we got quality stuff. The freezers were full of bars - Mars, Milky Way, Twix, Bounty, Snickers and Magnums. Not being one to turn down an opportunity like that, I nabbed 3 of them under the pretence of “colleagues up in the office” and the proceeded to scoff the lot. Then, I came back to my desk and started to write this. Imagine the scene. It’s minus 5 million degrees, it’s the middle of winter, and you’re eating ice cream. It’s a little cold for a simply cone, you need sustenance in there, which ice cream twixes provide. We’ve all tried the “regular” non-frozen version from the newsagents, but although these are similar, they contain subtle differences. First off, they contain ice cream. Well doh, Sherlock. The ice cream is soft, pale vanilla. Not much flavour, just there to bulk up the bar. Then there’s the biscuit. You get comparatively less of this with the ice cream version that with the chocolate bar itself, and I like it better that way. Enough for a good crunch, but not so much that it’s a “biscuit ice cream”. There’s a thin layer of caramel too, just like in the bars. The thing that makes ice cream twixes simply the best and better than all the rest? The outer chocolate layer. It is blatantly different from the stuff the bars are dipped in. It is creamy and smooth and just sweet enough. It tastes like a version of Galaxy (not surprising, same manufacturer). I really like Twix ice creams. I mean I *really* like them – enough to add the *s even though it then means arguing with Word which wants to remove them for me and make the word bold…. They have everything a good ice cream sh
ould have – the soft ice cream, hard chocolate combination of classic choc ices. There’s the smooth flowing caramel and the hard crunchy biscuit, and what’s more, it’s all together in one bar The only thing I don’t like about the ice creams is how quickly the chocolate melts. You can end up with messy fingers if you’re not careful, but eating it as it pokes out of the wrapper usually helps here, and if you absolutely have to, you could wash your hands after eating one :o This is seriously the only complaint I have though. The ice creams are cheap and delicious and because of the milk content, better for you in terms of fat content and messing with your hormones than the same amount of chocolate. Utterly useless fact – the one whose wrapper is currently on my desk was 52.5g and 60.5ml. I think it’s those .5s which make these ice creams great you know… You can get 4 bars for £1.99 at Tesco, and at 50p each that isn’t bad. They cost more if you buy them loose from newsagents (around 85p I think) so if you think you can cope, you’re better off buying a box. Wonder of the day – isn’t it interesting how many items come in a pack? 8 Snack size Mars bars, 3 full size Ripples, 4 Time Outs twin sticks? Who decides, and how? Answers on a postcard please. You can also get Twix ice cream in a tub (on offer £2.99 for 2 at Tesco at the moment). This is similar to the bars – creamy vanilla Ice Cream swirled with chocolate and caramel with chunks of biscuit throughout. Twix ice creams can be bought worldwide from supermarkets / ice cream vending machines / newsagents / kiosks etc. Only the original version is available in the UK but they have a peanut butter one in the US. I doubt this’ll be sold at home though because demand for standard PB Twix bars never really took off. They’re suitable for kids and adults alike, and nice no matter what
the season or temperature outside. Great for a snack when you’re out, for pudding after a meal or for when you’re lazing in the garden. www.masterfoods.com Then go to http://www.icecream.com/flavorfinder/index.asp?b=105&filled=1 and start preparing your US emigration application. “Why do you want to move to the states?”, “Because your ice cream selection rocks!”. ********** Posted here because the description says this category is for items made by mars not already on dooyoo. Twixes are made by Mars therefore I'm assuming that Twix Ice Cream, although not made by them directly, is a Mars product.
"A Mars A Day Helps You Work Rest and Play," now that's a phrase that I am more than happy to remind myself of as I'm stuffing a Mars Bar into my mouth. The new advertising jingle for Mars Bar, "Pleasure You Can't Measure," doesn't quite tempt me so much - whilst I agree with the phrase it doesn't stop me feeling guilty about shoving yet more chocolate down my throat - at least if I tell myself that it's helping me to work, rest and play I can attempt to convince myself that it's doing me good!!! The phrase "A Mars A Day" was invented in 1959 and after many years of successful advertising Mars recently decided to drop it in favour of their new advertising phrase "Pleasure You Can't Measure," they also changed the typeset on the packaging in order to make it look more modern. The apparent reason behind the change is that Mars are hoping to attract more women to eat Mars Bars as they were previously considered to be too masculine and were mainly associated with football and marathon running - I'm sure it must have been a man who came up with that theory as to me the words Mars Bar conjure up only one thought - CHOCOLATE and if it's chocolate I'll eat it! Just in case anybody doesn't know, (where have you been hiding), Mars Bar is a chocolate bar which is produced by Mars, (no you don't say)! The Mars Bar has been around for over 40 years and is still one of the most popular chocolate brands available. Today Mars Bars are so popular that Mars have decided to cash in on their success by introducing a Mars Bar Ice Cream Bar and also an Mars Bar Ice Cream Tub to tempt consumers. Mars Bars are easily recognisable even in todays' vast confectionery displays by their traditional black wrapper and the name Mars Bar which is trendily emblazoned across the front of the wrapper in an eye-catching red lettering with a gold outline. The reverse of
the wrapper contains a list of ingredients and the nutritional information. The packaging is easily opened by pulling apart the wrapper at one end. The Mars Bar is made up with three main ingredients, those being a lightly whipped nougat base, similar to a Milky Way or Flyte, which is topped with a strip of soft, but not too runny, caramel and finally the whole bar is encased in a thick milk chocolate. Despite the thick milk chocolate coating, the Mars Bar is relatively soft to bite into and initially has quite a smooth texture, the combination of the chocolate, caramel and nougat gives it quite a chewy consistency, but not so chewy as a toffee, (although having said that I have managed to lose a filling whilst eating a Mars Bar). It is quite difficult to describe the taste other than to say it is primarily dominated by the taste of milk chocolate and is quite sweet. In general the Mars Bar is not dissimilar in taste or appearance to a Milky War but with the addition of the caramel layer, the Mars Bar could even be described as the adult version of a Milky Way. Mars Bars are now available in several varieties sizes including, the standard 62.5g size bar, packets of miniature bite sized Mars Bars, (the same size as those that are included in tins of Celebrations), King-size Mars Bars and for a limited time there was even an plain chocolate Limited Edition Mars Bar. Depending on where you purchase the product the price varies but the 62.5g bar normally costs around 27-35p, the King Size bar costs around 50-60p and a packet of miniature Mars Bars costs around 99p. As with any chocolate bar the Mars Bar is quite high in fat and calories with the 62.5g bar containing 1.9g of fat and 281 calories. The Mars Bar contains traces of peanut and is therefore not suitable for anybody who has a nut allergy. For further information on Mars Bar or any other Mars Product you can write to Mars at:- Ma
sterfoods UK, Slough, SL1 4JX or in Ireland at Masterfoods Ireland, Box 3856, Dublin 4 Thank you for reading. Julie
~ ~ A sweetie that is actually older than the ‘mad cabbie’!!! That’s ‘Mars Bars’, that have been around since they were first introduced to the market way back in 1932, even before the mad cabbie was even a twinkle in his daddy’s eye. They’ve got a new advertising slogan these days that reads, “The pleasure you can’t measure”, along with a lighter centre that makes them a little easier to chew, especially for those of us who are slightly dentally challenged. (I have false teeth!) But they are still distinctively a Mars Bar, although I’m still undecided as to whether or not I prefer the older, chewer bars or the new lighter, easier to chew, ones. Ah. OK. They’re both delicious, to be honest. And at this moment in time here in Ireland, you can still actually purchase both the old and new versions, depending on where you buy them, but I suppose the old type will eventually run out. They’ve stuck with the same old distinctive wrappers though, in black, red and gold that has been used ever since I can remember eating them. (And I don’t ever remember NOT eating them!) ~ ~ I still prefer the old advertising slogan though, that read, “A Mars a day helps you work, rest, and play”. Because never was a truer message conveyed in an advert. Mars Bars are an absolute essential in my golf bag every time I hit a golf course these days, (along with an energy drink) as they provide me with a quick and almost instantaneous burst of extra energy anytime I feel the old body starting to give up on me during the round. And that happens more regularly these days than when I was a bit younger, and a bit earlier in the round as well. (more’s the pity!) The extra dart of energy that they give you is because they are absolutely bursting in sugar content, with a lovely tasty chocolate exterior, caramel, and a delicious nougat centre. And even though the new
‘lighter’ nougat in the centre isn’t so chewy as the old version, it still tastes equally as good. There are a few less calories in the new bar as well, for all you folks who worry about piling on the extra pounds, but at 281 calories per 100 grams, it’s still not a chocolate bar for the weight conscious. ~ ~ My favourite size of Mars Bar is the relatively new pack of “Minis”. Instead of a standard size bar, (65 grams) or one of these ‘king sized’ versions, these packs contain ten little miniature bars of Mars, which are absolutely ideal for popping in the old cakehole at various stages during a golf round. I find the king sized bars simply too big to eat all at one go, and even the standard size bar tends to go all soft and VERY sticky once the wrapper is opened or in hot weather. (not that we’re getting too much hot weather here in Ireland this summer!) But the little miniature bars are absolutely an ideal size, and can be popped whole into your mouth. (no sticky mess to contend with!) And they are also simply perfect if my wee lass, who’s a diabetic, happens to have a low blood sugar count. One of the miniature bars is almost exactly one “exchange”, (the way we work out what food she can safely eat) and immediately counteracts the effects of a low sugar count. (dizziness and loss of strength in her limbs, which can, in drastic circumstances, actually lead to a coma!) The small miniature pack represents good value as well. At only €2.69 for ten 30 gram bars, they work out at about the 27 cent mark each, when compared to the 70 cent price tag for the standard 65 gram bar. (Work it out; that’s 90 grams for about 81 cents with the miniatures, compared to only 65 grams for 70 cents with the standard size. I’m not a Scotsman for nothing, you know!) ~ ~ A firm favourite of the ‘mad cabbies’, and I’d highly recommend all of you to
try them out, but would find it hard to believe that there’s actually anyone out there who hasn’t done so already! ~~~~~~~~~~~~ Copyright KenJ September, 2002 ~~~~~~~~~~~~ (A Euro varies in value between 60p to 65p Sterling ) ~~~~~~~~~~~~
...but I'm on a diet, you see. Which means that most of my waking hours are spent mentally caressing, licking, sucking, savouring and noisily appreciating that great diet taboo, chocolate. And when I dream of chocolate, I always dream of Mars, the gooiest, sweetest, softest, biggest, best chocolate bar of them all. A Mars straight out of the fridge: hard at first and cold on your tongue, then slowly, slowly melting and getting warmer, its contents merging together and oozing out into the furthest reaches of your mouth, a sweet, sticky union of nougat, caramel and chocolate undulating over your gums, sticking to your teeth and sending a shock through your fillings. Actually, that last bit doesn't happen to me, but I'm told it's a peril of the Mars-eating job for some. Mars bars were bigger in my youth. Bigger and firmer. You really got value for your money in a Mars because it took some time to chew. You only needed one to gain total satisfaction, whereas now you need two. They're smaller now, and the nougat is lighter, more like a Milky Way (which is also lighter than it used to be), but the chocolate is still thick and the caramel still leaves a trail from bar to mouth that sticks to your finger when you try to shift it. They're made by Mars, wouldn't you know. They consist of whipped nougat and caramel covered in milk chocolate. They cost thirtysomething pence. You can get them just about anywhere. They're Mars's biggest seller, and have been for years and years. They reputedly help you work, rest and play, though I've never found that myself. I just like the things and that's all I ask of them: taste good. They come in a black wrapper with the name MARS emblazoned proudly in gold-edged red writing. They are available in fun size and king size versions too. I've heard you can buy a meter of Mars but I've never seen one. There's something about that wrapper tha
t makes you think you're doing something you shouldn't when you bite it's tip and start to strip it. I think it's the colours, like a cheap tart's clothes. I don't know how many calories they are and I'm not going to find out. You shouldn't be thinking of calories when you eat one. You should simply be enjoying yourself. I don't know if Marianne Faithfull really did that thing or not. If she did, it was a waste of a good Mars bar if you ask me. She should have asked someone what they were for if she didn't know. I just hope she's read the instructions on her vibrator, or she'll be in A&E with a junior doctor's probe down her throat. If you want to you can try melting a few Mars bars and pouring the sauce over vanilla ice cream and topping with chopped nuts. If you want to. I prefer mine unadulterated. Hard core Mars. Right. I'm off for a baked potato and some cottage cheese. Does anyone know of a website showing pictures of people eating mars bars in graphic close-up, or maybe a group Mars-eating shot or something?
Didn't you like your Mars bars the way that they have been since the last 70 years. Why one earth have they given them a makeover. The reason to make them more suitable and popular with women. Well at least the new slogan "pleasure you can't measure" might appeal to women but in a different sort of way and surely not the intended one. LOL. This is the new slogan of Mars and replaces one of the most well known slogans ever in "A Mars a day helps you work rest and play". A Mars bar consists of a block of nougat, which is first covered in a thick layer of chewy and gooey caramel and then an even thicker layer of chocolate. The old and new Mars bars both contain the same ingredients but with the new one the nougat has been given an extra whip in order to make it lighter in texture and basically almost identical as a Milky Way. This makeover was undergone in order to gain an even larger market share and to target a wider customer base notably more women. It was said to have been considered too masculine by women and the general sway of advertizing pointed to running, football and generally things very sweaty, sporty and manly. Personally I much rather preferred the older version of the Mars Bar and its jaw aching chewy composition. This could last you a little while and you felt as if you were eating something of real substance and quality. So what are the differences between the old and newer versions. Here they are then: Composition ------------- The composition of both remain unchanged. The only difference being that the inner nougat, which makes up a majority of the bar, has been excessively whipped. Weight & Size --------------- Due to the nougat having been whipped and thus becoming a lot less dense, this has actually reduced the weight of the actual bar even though the size remain indentical. The new bars are 2.5gms lighter than the older ve
rsion. Calories --------- The new bar has the same 477 calories per 100gms but due to the ligher weight they contain a lesser amount of calories at 281 calories per bar. Mars bars comprise of three different types of chocolate and high sugar levels and thus the high calorie levels. The Wrapper -------------- The wrapper is basically the same. The colours of gold, black and red are unchanged. The changes have been very minor and only the sporty underline, under the word "Mars" has been removed. The makers feel that this will make Mars look a bit feminine. Taste & Feel ------------- Although the taste is almost the same one of the enjoyments of eating a Mars bar was for that "big chocolate" feeling. With the new type the interior of the chocolate has been drastically tampered with and has left you with a "Milky Way" type of chocolate that just is not the same. Usually a Mars bars would take a bit of time to consume but with the new type you could finish it almost immediately. Price ----- The standard bars go for just £1.19 for a pack of 6 bars. The Snacksize ones go for £1.59 for a pack of 10. They are available at all major supermarkets cheaply and also at all corner shops, newsagents at slightly higher prices. Mars bar were first produced in Slough in 1932 and from that time on this has been the first major change that has taken place to the actual chocolate bar. I personally do not know why companies are tampering with a time honoured tradition and one that millions of people know and enjoy. As mentioned earlier the makers have tried to target the females in this new look bar. The number of males and females that eat chocolate are almost the same. However females consume considerably more chocolate than males on an individual basis and therefore the need has arisen to target them. Mars bar sales have dropped
from 2.0 billion to just 1.09 billion pounds last year and therefore the need to address the situation as become very important. There was on chocolate lover who has been eating Mars every day for the last 30 years. He was so alarmed at the fact that Mars were changing the recipe and decided to stock up on the old version just in case he did not like the new one. He spent £300 on purchasing 1,400 Mars bars, which he has stored in his freezer and fridge at home. The makers Masterfood informed him that they will remain good until 2005 and as long as he remembers to properly defrost the bars before removing the wrappers. Now this is an unlikely scenario for most of us but personally after tasting the new bar I wish I had at least picked up at least 20 or 30 of the older bars myself. It's not that the new version is bad, rather they taste identical to the older version. The difference is in eating it. It is certainly not the same as before and totally lacks that "jaw aching" texture. Yes I will probably keep on buying them but certainly not with the same fervor and anticipation that I used to before. Bring back the old, original and enduring classic Mars Bar.
It's a chore, but it has to be done. You can't review a food product unless you've tasted it, and you can't earn a "very helpful" unless you know the product inside out. This is why, kiddiewinkies, I sit here at my laptop tonight, taking a break from revision and reading the papers in the JCR (I'm a G2 kinda gal myself) in order to chomp my way through two, yes two mars bars. Made in Slough, that factory haven nestled in the heart of Berkshire countryside, churning out every product... ever. It's the "made in China" of the UK, isn't it? Fortunately for those of you who live in Slough, Sir Betjeman's dreams for the town have yet to have been carried out, and so we continue to see mars bars and other such treats on our shelves. But I digress. Why do I feel the need to eat, nay, why do I put myself through the veritable task of eating TWO bars of the Mars? Well, gentle reader, it is my wish and desire to provide you with the most comprehensive review in my power. I therefore intend to compare and contrast the original Mars bar with the newer one, which you may have seen advertised (rather weirdly) upon the retina-burning scoundrel that is the television set. So.. here goes... munch, munch, chomp chomp, chew, nibble, lick, chompy chomp, chew chew swallow. Right... eurgh.. apart from a feeling of sickness, I feel fit to continue.... Price? Two for 49p at the Students' Union shop, which I love because they got the apostrophe in the right place. Bargain, if you can eat 'em both! Okay, packaging. A new font-- but not so you'd notice right away... still red on black, though sleeker and more feminine. In fact, the bar was redesigned in order to be more appealing to the ladies. Gone is the work rest and play rhyme, replaced by a second description of the bar. (Milk chocolate with soft nougat and caramel centre) Also different is the si
ze. The new one is slightly skinnier: easier to get in one's feminine gob? It weighs just 62.5 grammes, in comparison with the older version's 65 grammes. Apart from this, the appearance of the naked bar is identical. The flavours are really very similar -- nice, chewy, quite stodgy, though eat too many and you'll feel thoroughly sick. 'Tis the spotted dick of puddings: traditional, hard as nails, and sitting heavy on the stomach not to mention the waistline. Rargh. "What else is different, oh sugared lily?", I hear you cry! Well I'll tell you! Handily for those without GCSE maths (or just a calculator), the new bar give nutritional info for both 100 grammes and the bar itself -- although weirdly it says "per piece" rather than "per bar", which I think brings it into line with foreign nutr.info charts which tend to translate as "per piece". A weak excuse, but so what, I have two mars bars inside me. You don't. Grrr. The calorific, protein, carbohydrate and fat contents have shrunk a little in the new bar, let me show you: OLD BAR------------------------NEW BAR (per 100 grammes) 477 CALS.................... 449 CALS 4.5g PROTEIN................ 4.2g PROTEIN 73g CARBO................... 69g CARBO 18.3g FAT (eek!)............ 17.4g FAT Not a big change, but still.... Wow, I've ingested so much fat! Must do exercise tomorrow. Make that monday. I'll go swimming or something. The ingredients are similar, but they're listed in different orders, which means they've fiddled about with the quantities, less milk fat for example, and the only thing that appears to have been removed is the full cream milk powder, which probably explains the lower fat content. Here's what it contains then: *Milk chocolate *Glucose syrup *Sugar *Hydrogenated vegetable fat
*Skimmed milk powder *Fat reduced cocoa *Lactose *Milk fat *Malt extract *Salt *Whey powder *Egg white *Milk protein *Flavouring The chocolate itself contains: *Milk solids *Vegetable fat *Emulsifiers (E422, soys lecithin) *Flavouring Presumably also some cocoa?? It doesn't say. But if I put the four above ingredients in a bowl I would not have chocolate! I assume the phrase "Milk chocolate contains" means "here are some of the ingredients". Mars is not suitable for nut allergy sufferers. So. There it is. The old and the new, more differences than just the font and advert. But surely if they wanted it to appeal to women, why not just call it Venus? think about it! ;-) Sugarlily. x
Ah well, seeing as though I proposed this to be added to the product listings I had better write a review on it, hadn’t I? We all know Snickers (or Marathon as it was for those of you old enough to remember!) as being a nutty, gooey, chocolate bar which filled a gap bigger than the one in Watford. Many a time I have ate of one of these as a child. However as I got older they lost their appeal somewhat, so much that I haven’t touched one in years. That was until I tried a Snickers Cruncher……now my faith has been restored. There I am, in work, getting a cup of tea from the vending machine (why is the tea & coffee in these things always foul?), when an orange coloured wrapper catches my eye. Possibly a Crunchie? No. Maybe it’s a Double Decker? Wrong again. Intrigued, I decided to give this a further look. Oh, it’s a Snickers. Not just any Snickers though, this is a Snickers Cruncher. Not seen one of these before my brain alerts me. Must be new. I’ll try anything once (food wise that is!) So in goes my hard earned 35p, and out pops this unusual golden wrapper. After studying it for a moment, reading it’s description as a combination of “ crisped rice, crunchy peanuts, caramel and chocolate”, I expectantly opened it, took a bite and … Oh my God! Chocolate heaven! How best can I describe this innovation in chocolate bars? Here’s the ingredients ~ Milk Chocolate Fresh Roasted Peanuts (20%) Crisped Rice (14%) Caramel (23%) Sugar Vegetable Fat Skimmed Milk Powder Salt Wheat Flour Lactose All wrapped together in a chocolate bar! Ok, so it basically sounds like a Snickers crossed with a Toffee Crisp. Yes, and I would whole heartily agree with you as well. But god it tastes fine. One of my major reasons why I stopped eating Snickers is that they always tasted sickly after a while, and far too
strong a nutty taste. Not with the Cruncher version however my friends. A nice blend of nuts and rice, not overpowering by any means. The chocolate is a bit more subtle also and not right in your face or too sweet. Each bite fills your tastebuds with s combination of nuts, rice and thick caramel. This really is the best thing to come out of the Mars stable for a long, long time. Mars bars and Snickers may be the most popular in their product range, but I would suggest that this will become a very popular purchase in it’s own right, and not just a mindless addition to make a few extra quid by increasing the range. I really do suggest you try one o these (unless of course you are allergic to nuts in anyway) as they are very, very moorish. At 40g for a mere 35p it’s money well spent. Tuck in and enjoy! As always you can contact Mars if you are not entirely satisfied at Mars Consumer Services Slough England SL1 4JX Or alternatively visit http://www.mars.com Happy eating! Regards, Paul © 2002