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THIS LITTLE TREASURE WILL GIVE YOU PLENTY OF PLEASURE!
Member Name: junkboxjules
Date: 02/10/02, updated on 02/10/02 (4753 review reads)
Advantages: Tastes Yummy, Made by well known confectionery manufacturer
Disadvantages: High in calories and fat
"A Mars A Day Helps You Work Rest and Play," now that's a phrase that I am more than happy to remind myself of as I'm stuffing a Mars Bar into my mouth. The new advertising jingle for Mars Bar, "Pleasure You Can't Measure," doesn't quite tempt me so much - whilst I agree with the phrase it doesn't stop me feeling guilty about shoving yet more chocolate down my throat - at least if I tell myself that it's helping me to work, rest and play I can attempt to convince myself that it's doing me good!!!
The phrase "A Mars A Day" was invented in 1959 and after many years of successful advertising Mars recently decided to drop it in favour of their new advertising phrase "Pleasure You Can't Measure," they also changed the typeset on the packaging in order to make it look more modern. The apparent reason behind the change is that Mars are hoping to attract more women to eat Mars Bars as they were previously considered to be too masculine and were mainly associated with football and marathon running - I'm sure it must have been a man who came up with that theory as to me the words Mars Bar conjure up only one thought - CHOCOLATE and if it's chocolate I'll eat it!
Just in case anybody doesn't know, (where have you been hiding), Mars Bar is a chocolate bar which is produced by Mars, (no you don't say)! The Mars Bar has been around for over 40 years and is still one of the most popular chocolate brands available. Today Mars Bars are so popular that Mars have decided to cash in on their success by introducing a Mars Bar Ice Cream Bar and also an Mars Bar Ice Cream Tub to tempt consumers.
Mars Bars are easily recognisable even in todays' vast confectionery displays by their traditional black wrapper and the name Mars Bar which is trendily emblazoned across the front of the wrapper in an eye-catching red lettering with a gold outline.
The reverse of
the wrapper contains a list of ingredients and the nutritional information. The packaging is easily opened by pulling apart the wrapper at one end.
The Mars Bar is made up with three main ingredients, those being a lightly whipped nougat base, similar to a Milky Way or Flyte, which is topped with a strip of soft, but not too runny, caramel and finally the whole bar is encased in a thick milk chocolate.
Despite the thick milk chocolate coating, the Mars Bar is relatively soft to bite into and initially has quite a smooth texture, the combination of the chocolate, caramel and nougat gives it quite a chewy consistency, but not so chewy as a toffee, (although having said that I have managed to lose a filling whilst eating a Mars Bar).
It is quite difficult to describe the taste other than to say it is primarily dominated by the taste of milk chocolate and is quite sweet. In general the Mars Bar is not dissimilar in taste or appearance to a Milky War but with the addition of the caramel layer, the Mars Bar could even be described as the adult version of a Milky Way.
Mars Bars are now available in several varieties sizes including, the standard 62.5g size bar, packets of miniature bite sized Mars Bars, (the same size as those that are included in tins of Celebrations), King-size Mars Bars and for a limited time there was even an plain chocolate Limited Edition Mars Bar. Depending on where you purchase the product the price varies but the 62.5g bar normally costs around 27-35p, the King Size bar costs around 50-60p and a packet of miniature Mars Bars costs around 99p.
As with any chocolate bar the Mars Bar is quite high in fat and calories with the 62.5g bar containing 1.9g of fat and 281 calories.
The Mars Bar contains traces of peanut and is therefore not suitable for anybody who has a nut allergy.
For further information on Mars Bar or any other Mars Product you can write to Mars at:-
sterfoods UK, Slough, SL1 4JX or in Ireland at Masterfoods Ireland, Box 3856, Dublin 4
Thank you for reading.
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