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Asda Fruit & Fibre

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      19.02.2011 00:47
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      Lovely stuff!

      When it comes to cereal it really is the favourite meal of my day as I always wake up ravanous! I usually have a huge bowl of cereal so more often than not when I buy a box of something I go for something on special offer or a shops own brand.

      I love Fruit 'N' Fibre however this Asda one is so much cheaper so I decided last week this was what I was having!

      The Packaging:

      The box in colour is light yellow and lilac and on the front of it we are told that it is Asda Fruit & Fibre and that it is high in fibre and contains wholegrain and no artificial colours, flavours or hydrogenated fat and there is a photograph of some fruits on there and of the cereal and there is an at a glance nutritional chart shown. Other information given on the box includes ingredients and allergy advice being given, there is a full nutritional chart shown, the weight of the cereal is stated which in this case is 500g and contact details for Asda are given. Inside the box the cereal is stored in a white plastic bag which is of course easy to open up.

      The Cereal Itself:

      What you get is a dry and crisp looking cereal. The majority of the cereal is rough but largish looking brown wheat flakes with a few dried raisins which become slightly juicy when met with milk, large circles of thick yellow banana chips and a few flakes of toasted coconut, apple, hazelnuts and almonds are also scattered through it. This is a naturally flavoursome blend, not too sweet and the sugar comes from the fruits. I like all the different textures this has to it and the fact that it doesn't go too soggy too quickly and I think this is really tasty, great quality and great value for money!

      Nutritional Information Per 40g Serving with 125ml Semi-Skimmed Milk:

      Calories: 205
      Sugar: 16.4g
      Fat: 4.6g
      Sat Fat: 2.7g
      Salt: 0.5g

      Only available in Asda stores costing about a pound a box (500g) or £1.40 for the 740g box.

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        26.01.2010 17:55
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        Make your own mind up!

        Asda Fruit & Fibre

        Description - Cereal


        Like so many of us, I managed to overindulge over the festive season and have put on a few pounds. My jeans are a little tight and I know that I have to try and be good to get back to normal, eating plenty of healthy foods and doing a bit more exersise than usual. It's such a shame that nobody has managed to invent the seasoning which will make things like lettuce taste like crisps, as that would make it so much easier for me!

        For me, one of the best ways to avoid mid-morning snacking is to ensure that I have a healthy and fulfilling breakfast so cereal with semi skimmed milk is a great way to do this. I like to chop pieces of strawberry or banana into it if possible, which also helps towards my five a day. I have previously bought Kellogg's Fruit and Fibre but when I looked on the shelves, I noticed that it was more than £1 more expensive than this brand.

        Asda's own was £1.25 for a 500g box, you can also buy a 750g box but as I hadn't tried it before, I decided to get the smaller one to see how good it was.

        The cereal looks pretty much the same as the Kellogg's variety in my opinion. Having said that, it does smell quite sweet which I haven't noticed with Kellogg's. When the milk was added, the cereal became soggy faster than Keppogg's does too.

        The taste was nice enough but again, a little sweet for my liking and the dried fruit was harder than I had expected, even with the milk on it. It was an okay cereal but not as fresh tasting as Kellogg's and the flakes seemed a little smaller too.

        Overall, this wasn't a favourite with me, there was nothing really wrong with it, but it just seemed a slightly poor imitation of the Kellogg's one, so I was left feeling a bit disappointed. It did leave me feeling full until lunch though so wasn't all bad!


        Nutritional information per bowl is as follows;

        205 cals
        16.4g sugar
        4.6g fat
        2.7g sat fat
        0.5g salt

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          20.01.2010 16:36
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          Why pay more for what is essentially the same thing?!

          I decided to try and save a bit of money on the weekly shop by trying out a few "own brand" goods in my local supermarket.
          I always have a bowl of cereal when I get to work in the mornings and after trying out many, I have decided that I like Fruit and Fibre the best.

          So, when I got to Asda I thought I'd try their own brand rather than the much more expensive Kellogg's. There was also a smart brand Fruit & Fibre which is the Tesco value equivalent, but I wasn't that desperate to save money.
          I imagine the smart brand was not too dissimilar to the Asda own stuff but the packaging just looks so unappealing!

          The first thing that jumped out was that if I had not been paying attention to the names then I could quite easily have bought the Asda brand before as the packaging is almost identical. More or less the exact same hue of purple, with the label in black just like the Kellogg's version. I imagine "Fruit n' Fibre" has been trademarked and so Asda's brand is called "Fruit & Fibre" to get round this...clever.

          Next I had a quick comparison of the prices and found that

          Kellogg's F&F was £2.37 for 500g and £2.41 for 750g.
          Asda's own was £1.25 for 500g and £1.45 for 750g.

          So Adsa is nearly 50% cheaper and given I get through about a box a week, that is £50+ a year I would save if I just switched this one item!
          Incidently the Asda "Smart" F&F was only £0.64 for 500g, so if I really wasn't fussed at all then my saving would be closer to £100 a year. It really is crazy when you think about it.

          So, how did the tastes compare? Well the first thing I noticed when I poured them into the bowl was that there really didn't look like there was any difference to the more expensive brand. The same raisins, dried banana chips, dried apple and a few token nuts nestled in amongst the whole wheat flakes.
          When I actually finished the bowl, I was left scratching my head as to whether or not there WAS any difference. I was a little annoyed that I had not switched earlier.
          In my opinion there is absolutely no difference. Maybe those with more acute tastebuds might disagree, but I honestly could not tell. If you put a blindfold on me I couldn't tell you which was which.
          Perhaps there are slightly less dried banana flakes and sultanas in the Asda brand, but really the taste difference is so minute.

          The content is pretty healthy per bowl:
          205 cals
          16.4g sugar
          4.6g fat
          2.7g sat fat
          0.5g salt

          You could do a lot worse, the sugar content is quite high but as it's a breakfast meal this isn't necessarily a bad thing for a little pick-me-up in the morning.
          There is also NO artificial flavours, colours or hydrogenated fat apparently.

          I think a lot can be said for switching to own brand stuff and if more foods are as similar as this to the premium label equivalent then I will be saving even more money in the future.

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            04.10.2009 16:55
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            A poor Fruit and Fibre from Asda

            I really like Fruit and Fibre cereal as mentioned in a previous review for Kellog's Fruit and Fibre. However because of the price of the cereal from Kellogg's I decided to cut costs and opt for the supermarkets own brand alternatives. I shop at Asda for my main grocery shopping so decided to try out Asda's own version of Fruit and Fibre and oh how I regret it now..........


            ***Packaging***

            Asda Fruit and Fibre comes in a purple box with and image of the cereal on the front of the box along with the Asda brand. The packaging is very similar to the Kellogg's Fruit and Fibre product although the purple box of the Asda product is slightly darker in colour.


            ***Price****

            As this is an Asda branded product this cereal is only available in Asda. A 500g box of Asda Fruit and Fibre costs £1.15. A 750g box costs £1.75.

            Probably one of the only advantages of the product is the price of the cereal, it is about half the price as the same cereal made by Kellogg's. However if compared to the other supermarkets version of Fruit and Fibre it is a similar price, in fact the Tesco version is a few pence cheaper.


            ***Asda Fruit and Fibre***

            Asda Fruit and Fibre is bran flakes with small pieces of dried fruit. The dried fruit includes, apples, coconut, banana, raisins and hazelnuts.

            I found that when I opened the box the Asda cereal had quite a sweet scent, more so that with the Kellogg's product and there was a more definite scent of coconut.

            I was very disspointed with the overall taste of the Asda cereal and this put me off eating any brand of Fruit and Fibre for a few days.

            The bran flakes inside this cereal are very tasteless. They lack taste and have a very light wheat taste and lack the same wholesome taste the Kellogs Fruit and Fibre bran flakes have, therefore it is very much like chewing pieces of cardboard. The flakes in the Asda cereal are very thin. Therefore when you bite into a spoonful of these they are less crunchy and go soggy very quickly. I do not eat cereal particularly slowly however once milk was added once I was half way through eating a bowl of this cereal the milk had turned the bran flakes soggy and almost to mush, making the whole experience of eating the cereal quite unpleasant.

            I tried some of this cereal dry and the raisins were extremely hard, when cold milk was added the raisins were even harder making this quite harsh on my teeth.

            I also noticed that the pieces of banana were extremely large, larger than a bite size piece of dried fruit. The size of the pieces of banana were not my particular problem it was the bland lack of taste that I did not enjoy.

            The coconut pieces did not lack taste, but the problem with the pieces of coconut were they did not taste of coconut. Instead they had a weird unnatural metallic taste which was very strong and overpowered all other tastes in my mouth. After swallowed the coconut left a very greasy coating on the inside of my mouth which was particular unpleasant.

            Overall I found eating the bran flakes and all of the pieces of fruit very unpleasant.



            **Nutritional Information**

            Per 40g bowl of Asda Fruit and Fibre and 120ml of skimmed milk:
            169 calories
            4g fat

            This product also apparently contains nuts (although I noticed a distinct lack of hazelnuts in my cereal) so not suitable for those with nut allergies.


            ***Overall***

            This is probably the worst own brand version of Fruit and Fibre that I have tried. Asda have really got it wrong. The dried fruit such as the pieces of banana and apples are tasteless, as are the bran flakes. The raisins are also a hazard to your teeth as they are extremely hard made even worse when you add cold milk to the bowl of cereal. However what really spoils this product is the bizarre taste of the pieces of coconut which have a greasy slightly metallic taste to them. Don't be put off by the supermarkets own brands, the Kellogg's Fruit and Fibre cereal is good but Tesco also do a very good Fruit and Fibre product for half the cost. It's a shame Asda didn't get it right as their Fruit and Fibre should be renamed bland and weird.

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              17.07.2009 15:10
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              I love cereals and have recently again been trying various different ones. One of the cereals I've sampled is Asda fruit and fibre.

              This can be found in only in Asda as it is specific to them however the equivalent can be found in other supermarkets such as Tesco. There are also similar cereals in branded names but you must be prepared to pay a lot more for them.
              They can be found in the cereal aisle alongside the other fibre based cereals. These particular ones were right next to the All Bran.

              They come in two different sized boxes. One of them weighs 500g and the other is larger at 750g..This is quite a average for your typical cereal box as most usually weigh 500g! The price for the smaller box is £1.25 and the larger one will have you paying £1.49 in Asda! In my opinion this is a really decent price considering sometimes for a 500g you will be paying nearer £2 or more! Especially if it is a branded one! Often there are offers on with the cereal but at the moment there are none on!

              The box is actually quite attractive and does its job well. It is predominantly a lovely purple in colour. There is a some different shades of purple around the box too. Purple Is not a colour I would assosciate with cereal but it does its job very well like I said. The box looks quite pretty but not overly luxurious! The back of the packet gives all nutritional and ingredients information. This is set out well and is easy to read. There is often a competition on the back too or a promotion and information on how to contact Asda if you have any problems with it. On the front there is all of the usual information containing product description and the brand name and product name. There is also a delicious looking picture of the products inside. The lovely image is of pieces of bran flake, raisin and banana flying around the place. The box is quite plain but like I say it does its job! The front of the box states that this cereal is also suitable for vegetarians!

              Inside the box, the cereal comes in a see through plastic bag which is the same as some cereal bags. Nothing too special there! The bag is easy to open and the shredded wheat bite size can be tipped out very easily. Often at the bottom of the packet there are lots of crumbs but this for me is fab! There is a delicious sweet like smell to them which I wasn't expecting at all from a non branded product. The smell I could detect most was banana! However the smell was definitely very branny too! bran flakes are my favourite cereal so I was pleased with this. The bag doesn't seem to be filled very full which makes the price seem a little less great. I'd reckon it was just under three quarters of the way filled.

              Pouring them in to the bowl, the milk pours over easily. It doesn't really soak in and it doesn't mash up too easily. This is not too good for me as I prefer mushed up cereal when it comes in this form. I always end up pouring even more milk over before mashing them down. Spooning some into my mouth the first thing I get is the taste. The main thing I could taste at first was the milk, which was a bit annoying. However after my second spoonful I was on to tasting the real cereal. The bran flakes were delicious and turned from nice and crunchy to deliciously soft. The nuts were few and far between but the ones I did have had a lovely texture. The banana chips were actually quite hard and provided a bit to much crunch for my mush loving pallet. The raisins were so large and really juicy and I just loved them. All together the taste was incredibly enjoyable and I ended up having this cereal for about 2 months in a row! I popped one of the banana chips in my mouth straight from the packet and it was extremely crunchy! It is much better when its been softened off even slightly in the milk! The milk at the bottom of the bowl when I had finished had turned slight golden colour and sweet in taste and I loved drinking it all with a straw. It actually tasted really like banana! Overall the taste of this cereal was alright and for the price you cant really lose.

              A recommended portion size is 30g with 125 ml of semi skimmed milk which will give you 169calories and 4g of fat. This is not too bad however I think I had about 200ml of milk and 40g cereal which bumps the calorie content etc up quite a bit! It's worth keeping this cereal for a treat!

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                30.04.2009 20:47
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                A great fruity start to your morning from 'ASDA's Fruit & Fibre' breakfast cereal.

                I usually have 'Weetabix' for breakfast, but fancied a change that would increase the fibre in my diet, so of course, I decided to try 'ASDA's Fruit & Fibre' cereal when I was doing my weekly shop.

                I've tried other fruit and fibre cereals, but I think this one is actually the best of the bunch! It doesn't mess about, this one, gives you exactly what you want for your fruity breakfast!

                As I've begun to notice, 'ASDA' doesn't really tend to bother much when it comes to packaging, some products have a small amount that isn't meant for aesthetic purposes, but then there's some that are, and I think this is one of the products they have made a bit more of an effort with. I like how I can see clearly the different parts to this cereal on the outside, and the variety of fruits and nuts in this is excellent! It's quite eye catching and highlights that this product is 'high in fibre' which is great for me!

                Upon inspection inside the box, I was surprised to see healthy large sized chunks of fruit, I had imagine that they would be small and sparsely populated amongst the flakes, but no, 'ASDA' wanted to give you a bowl full of goodness in the morning! There were a good amount of raisins which was fantastic. I do like my raisins, especially when having fruit and fibre, and so many products only give you a few. I was definitely beginning to like this cereal, it was ticking all the right boxes!

                Once I had poured my cereal into a bowl, and added some milk, I was onto the test taste, and what a test it was! The cereal was delicious. Full of flavour, the banana flakes tickled those taste buds in my mouth, the raisins added that hint of something sweet and the nuts and flakes added to the experience. It definitely wasn't bland, which is what I was gearing it up to be. I just couldn't get over the size of the banana slices, because they were the size of a normal banana sliced into slices, other brands decide to chop them up even smaller, and I love having the larger chunks!

                The different textures were a great mix, and was variety in my morning. From always having 'Weetabix' I loved the crunchy banana flakes, soft chewy raisins, crispy flakes and firm nuts. This was a breakfast cereal that couldn't get boring, as every texture I would want was right in my bowl!

                The box I got was just £1, and in comparison to other own brand fruit and fibre cereals, it is the cheapest on the market.

                For a 30g bowl of 'Fruit & Fibre' along with semi-skimmed milk, there's just 169 calories, which is great, considering this is just a bit less than a chocolate bar and so very fulfilling! Out of the 30g, there's just 4g of fat, and 0.4g of salt. Unfortunately the sugar content is pretty high at 13.9g, so this might be something you have to watch.

                On the whole this is quickly becoming one of my favourite breakfast cereals. It's just the taste, the texture and at just a pound per box, who can complain? When it starts to bite in the recession, you can turn to this cheaper, and probably healthier cereal!

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                  18.10.2008 12:26
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                  well worth a try

                  I just recently changed supermarkets i used to shop at somerfield but now shop at asda as was recommended to me by family.

                  I found last month that another site i am on ( i points ) gives you 400 points for 1st time shopping online with myshoppingrewards.com and 1 point per £1 spent each time onwards asda was on there so took advantage of this offer.

                  Im the sort of person that usually sticks to the same brands and cereal is one of them, i like kellogs as i find them better quality of food, but as now on a budget more i thought i would give asda fruit and fibre a go. and cheap at .69p

                  The next morning after my delivery i was a little apprehensive as to what they would be like and as i opened the packet they looked very similar to my normal kellogs fruit and fibre, so put a small amount in my bowl just to try, and i was pleasantly surprised.

                  They were as crunchy as kellogs but i must say, i found it had lots of raisins, coconut, banana, apple and nuts inside than kellogs, the taste was the same too, and the fibre didnt go soggy as i first thought it would, i really enjoyed it so filled the rest of my bowl and enjoyed!!

                  I would definatly recommend these to any one who normally eats kellogs fruit and fibre as im sure you wont find a difference in taste.... but you will in your pocket!!

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                    17.10.2008 10:38
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                    Overall, pretty good

                    I bought this yesterday thinking it would be good for cheap meals, especially as often I'm so tired I can't be bothered with much cooking!

                    I should say here that I tried it with rice milk, which probably affects my review slightly (even though I have rice milk often).

                    Location

                    I walked into Asda with the intention of finding a vaguely healthy cereal. However, I didn't want to spend too much! I found it on the cereal/cereal bars aisle (unsurprisingly).

                    Appearance

                    The first thing I noticed - as you can tell from the picture - that the box is attractive with its healthy images of food and bright colours. In fact, I instantly assumed it was a brand I hadn't heard of or that had been repackaged, not a supermarket's own brand.

                    The Price

                    This was the second thing I noticed - and I don't normally mention prices in my reviews but I thought this time it was relevant. I'm often put off buying healthy cereals because of the price, as even if it first appears reasonable, it usually means the box is tiny. Not so here - 500g was a reasonable 99p (at least for me, because I live alone. I'm not sure how long that would last with the average family!)

                    The Taste

                    According to the box it contains: raisins banana, coconut and apple in terms of fruit. If you have nut allergies this is not for you as it also contains hazelnut and almond.

                    At first I noticed - like any other type of this healthier cereal - that it looked pretty hard and dry, whereas I like my cereal slightly more on the soggy side. However, it softened more than the Kelloggs or Tesco varieties, so it depends what you like really.

                    If I'd done a taste test, I wouldn't have been able to tell the difference between this and the more expensive Kelloggs version. It was very 'standard' - doesn't really taste any different to what you would expect. Which is good in a way because there are no nasty surprises, but then again it's not very original.

                    The only reason to buy it above another cereal of the same type is really the price.


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                      27.07.2008 16:36
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                      It's ok

                      As you will know if you've read my previous reviews I don't normally shop at ASDA but had to when I was on holiday as it was the only nearby store. Whilst there I decided to try a new breakfast cereal, and chose ASDA Fruit & Fibre. I like fruit so I thought it might be a nice change for breakfast.

                      It comes in a box of 500g for just 95p so I bought it because it was cheaper than the other brands. The box is yellow, blue and purple with pictures of the cereal on it and the words Fruit & Fibre in large print across the front. On the back are the ingredients and the nutritional information. Inside the box it is in a plastic wrapper to help keep it fresh.

                      It did have a faint smell to it, I think the smell might have been of bran, not quite sure, just smelt cereal like to me. It's made up of bran flakes and pieces of fruit which are; raisins, banana, coconut, hazelnuts and apples. It was a very crunchy cereal but the raisins seemed a little chewy which was nice. I like my cereals to crunch and as long as you keep it in an airtight container it should remain crunchy for about 2 - 3 weeks. It tasted strongly of bran and banana, I couldn't really taste any of the other fruits for some reason but I'm sure they must have been there somewhere.

                      Each hundred grams contains:
                      367 Calories
                      67g of Carbohydrates
                      30g of which Sugars
                      6.8g fat
                      4.1g of which Saturates
                      8g of Fibre

                      Overall I think this was a nice cereal but it was kind of bland so I got bored of it after the first two days. It might taste better with milk on as I had it on it's own.

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                      07.02.2007 16:49
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                      A nice tasting cereal

                      BACKGROUND

                      Anyone who reads my review will know that I’m trying to lose weight and eat healthily. I recently discovered a new cereal in Asda. As I hadn’t tried it before, I only purchased one box. Seeming as my little boy had also taken a shine to these the box quickly ran out.

                      We went to our local Asda’s this week for our usual weekly shop and imagine my horror when I discovered they had run out of my cereal. I had to find something else, and this is what I found.


                      PRODUCT

                      Fruit & Fibre is made by Asda. The size of the box I purchased was 750g and it cost me £1.32. It is also available in a 500g size for 95 pence.

                      This product is high in fibre, had added vitamins and iron. It is also made out of wholegrain, so it’s healthier for your heart.


                      PACKAGING

                      The box is made up of three bright colours – yellow, blue and purple. There are also pictures on the front of the different pieces which are in this cereal.

                      Inside the box I find that the cereal is kept in a white plastic bag that is common with most cereals now.


                      SMELL

                      The first thing that hits me when I open the plastic bag is the smell of coconut. There is another smell in the background that I can’t quite distinguish – although it could possibly be the wholegrain flakes. The smell to me is very pleasant because I love coconut.


                      TESTING THE PRODUCT

                      I pour myself a small bowlful. Into the bowl fall quite a few flakes and a fair amount of the fruit and nuts that are in the box – namely raisins, bananas, toasted coconut, apple, hazelnuts and almonds.

                      The first spoonful I have contains a small piece of apple. It’s not that I know because I could see it as it was hidden under some of the flakes, but because I could taste it. It also has the underlying taste of the coconut.

                      It is the same with every spoonful I have – an underlying taste of coconut and then a variety of other fruity tastes.

                      My only criticism would be about the banana slices. They seem to be slightly hard and don’t soften a great deal even after the milk has been poured over. It didn’t really bother me and it didn’t lessen my enjoyment of this cereal in any way. I just treated it as another sensation when eating these. I had the crunchy feel of the banana, the chewy feels of raisins, plus everything else that was mixed in.

                      The only other thing that some people may not like is the fact that after being in a bowl of milk for a while the flakes start to soften and go soggy.


                      OTHER INFORMATION

                      This product is suitable for vegetarians. Also a note for allergy sufferers is that this product contains gluten, nuts, wheat and barley. It may also contain traces of other nuts and seeds.

                      Typically a 30g serving with 125ml of semi skimmed milk contains 169 calories and 6.5g of protein. It also contains 76% of the recommended daily amount (RDA) of Vitamin B12 and 26% of the RDA of Iron.

                      To find out more about this product, you can telephone Asda on 0845 300 1111, or via the website, which is www.asda.com


                      MY OPINION

                      I did like this cereal. I liked the fact that there was a variety of fruit and nuts included to give you a different taste experience with every mouthful. I find that when a cereal contains just flakes and say raisins for example, and you have to munch through a bowl of that then it can get quite boring. I found that with this cereal it didn’t – nearly every spoonful was different from the last.

                      The fruit actually tasted like what it was supposed to. This may sound slightly stupid, but I find sometimes when fruit is added to cereal they can taste slightly false. This is not so with this cereal – everything tastes like what it should and you can guess what you are eating without seeing it because it tastes like a piece of apple etc.

                      There is a lovely underlying taste of coconut throughout this cereal and it lurks in the background of every spoonful, which is great if you like coconut.

                      The fact that it is good for me is also a great advantage. I like to know what I’m eating is doing some good for my body.

                      Again the price is an advantage. When something only costs this much that you can’t really go wrong.

                      My only disadvantages to this product would be that the banana slices were quite hard and didn’t seem to soften in milk. While this didn’t bother me, some people may be slightly put off by it.

                      Another disadvantage would be that the whole wheat flakes do go soft and soggy after they have been standing in the milk for a while. Again it wasn’t that great an issue for me, and it wouldn’t stop me from buying them.


                      WOULD I RECOMMEND

                      Yes I would recommend and I will buy them again, but they wouldn’t overtake my number one cereal in the battle to be my favourite.


                      Thanks for taking the time to read my review, Cath. xx

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