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Asda Smart Price Jaffa Cakes

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19 Reviews

Manufacturer: Asda / Type: Biscuits

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    19 Reviews
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      19.11.2012 21:09
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      fantastic product at an even better price

      I love a good bargain, and by bargain I mean a great product for a low price.. not just anything that's cheap! When it comes to food I often have no shame in picking up the 'oops!' marked items (items that have deliberately been marked down in price due to damage to the packaging or getting close to the best before date) and I often use smart price products in my meals like their chopped tomatoes in spag bol or their chocolate in rice crispy cakes so I had no shame in popping smart price jaffa cakes in my trolley!

      I'm a big fan of cakes & biscuits, so it delights me that there is a cake disguised as a biscuit hiding in the biscuit isle, jaffa cakes are my favourite! They're pretty much identical to the trademark Jaffa Cakes, the last time I checked they cost me under 30p which I think is a fantastic deal for a product that pretty much stands up to the branded types.

      The smart price jaffa cakes contain the cake base, the orange centre and dark chocolate covering, equally as delicious as the brand names. One thing I think that would put off the customers is the (deliberately) unattractive packaging. Smart price are known for their basic green and white packaging that perhaps would turn the customer away from buying it maybe due to embarrassment of being seen to buy the 'economy foods' and would rather be seen purchasing named brands.

      My experience with smart price is mostly positive, if you have the ability to look past the packaging and concentrate on the food inside you might be pleasantly surprised! The jaffa cakes are just as delicious as competing brands, and I'm sure the kids won't be able to tell the difference :)

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      09.05.2011 18:36
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      A good basic product with all the frills!

      These are a product i have always overlooked and thought they would be horrible and opted for the asda brand instead. I do have other smart price biscuits but thought the chocolate or something wouldnt be nice about them.

      At 36pence for a 12 pack (135g) compared to £1 for the leading brand (150g) pack of twelve they are just a little more than a third of the price. They come in the usual simple smart price packaging white with green writing on. it is just a plastic wrapper no box like other brands.

      The cake is slightly smaller than usual ones and not quite as deep. Hence the difference in weight for a 12pk. But you can see its not a great deal of difference with the weight. The cake is slightly harder than the leading brand or asdas own would be but still enjoyable and not at all dry.

      The orange filling as all jaffa cakes have is enjoyable tangy but sweet. Finally on the top is a lovely rich dark chocolate.

      Overall i think these are great given the price especially. I will be sticking with this brand as i find the leading brand expensive for the difference in the quality. These are also suitable for vegetarians.

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      19.01.2011 22:22
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      Great value & price

      As a child I never liked Jaffa cakes, I often wonder if I'd really tried them or just 'thought' I didn't like them!! it was the orange bit I wasn't sure of! After some years had passed I think I must have decided I ought to try one again just to make sure I really didn't like them as many people kept saying 'you don't like jaffa cakes'!! well I took a bite and thought - hey I've been missing out all these years!! now I love them.

      Jaffa cake
      -------------
      Jaffa cakes are like a sort of biscuity base although it's more spongy really a bit like sponge fingers, then there's a layer of orange soft jelly type stuff and then over that is chocolate! they are round usually smaller than a typical rich tea. I love the advert there was where the teacher is teaching a class of children about the moon's! she show's a jaffa cake and says 'full moon', then takes a BIG bite (leaving half of the jaffa cake) and says 'half moon', then she puts the rest in her mouth muffling 'total eclipse!'.

      Cost & value
      ----------------
      As for the cost and value, these smart price ones are about 32 - 35p (Jan 2011), there doesn't seem many in a packet but when I looked at the price per 100g compared to other brands it was value for money.

      Taste
      -------
      I have to say these are as good as any other jaffa cake I've tasted, I don't think you can go wrong with any type really. They don't stay fresh all that long so I do find that I need to finish of the packet at times!!

      I last bought these for a kids party I was doing and actually, they don't know the difference of smart price or any other and as an extra party item for the table it's great value, even if the children only eat half of it you don't feel you've spent a fortune.

      There's not a great deal more can be said about a jaffa cake but I hope this temps you if you've been wondering.

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        12.04.2010 14:29
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        Definitely a good buy if you're on a budget!

        **Overview**

        At work we have a biscuit tin scheme where everybody puts a bit of cash in and then the lady that does the works weekly shop stocks up on biscuits. We don't have just one biscuit tin we have 6! This means we generally have a massive selection of biscuits which is very tempting, luckily the tins aren't kept in my office. Anyway Asda SmartPrice biscuits are generally a favourite as we like to get our moneys worth and the 'biscuit lady' decided to pick up some Jaffa Cakes and so the story goes...

        **Ingredients**

        Glucose-Fructose Syrup , Plain Chocolate (22%) [Sugar, Cocoa Mass, Cocoa Butter, Vegetable Oil, Emulsifier (Soya Lecithins)] , Wheat Flour , Sugar , Egg , Sugar Solution (Sugar, Water) , Dextrose , Orange Juice Concentrate (1%) , Citric Acid , Humectant (Glycerol) , Gelling Agent (Pectin) , Raising Agents (Diphosphates, Sodium Bicarbonate) , Flavourings , Acidity Regulator (Sodium Citrates) , Orange Flavoured Filling (36%)

        **Nutritional Information**

        Per Jaffa Cake

        Energy: 43 kcals
        Carbohydrate: 8.0g
        of which Sugars: 6.0g
        Protein: 0.5g
        Fat: 1.0g


        **Packaging**

        As with most Asda Smart Price the packaging is pretty plain, a white packet with 'Smart Price' and 'Jaffa Cakes' on it and all the regular consumer information on the back of the packet. Personally I'm not that fussed what the packaging looks like as its the biscuit I'm eating.

        **Appearance**

        The Asda SP Jaffa Cakes look pretty similar to McVities Jaffa Cakes, I would say they are around the same size, the sponge and chocolate have a similar appearance but the chocolate is thinner on a SP Jaffa Cake. Also the orange jelly looks a little darker than McV's Jaffa Cakes. I would also say that the SP Jaffa Cakes generally look a bit battered, they are like the McVities Jaffa Cake's rough cousin.

        **Taste**

        People eat their Jaffas differently and I eat mine by nibbling around the edge then eating the middle in one. Whilst nibbling round the edges I noticed that the sponge was crunchier than McVs Jaffa Cakes. However, the taste of the sponge and chocolate together was pretty much the same. Sweet sponge with rich chocalate (could do with a thicker layer though). When I got to the middle bit the orange jelly tasted nice, it was sweet and tangy but not too overpowering, again though the biscuit would be better with a little more jelly. Overall the taste was very pleasant though, I'm a bit disappointed to say not quite as nice as McVs Jaffa Cakes though.

        As I mentioned we have biscuit tins in the office and we have found that if we just empty the Jaffa Cakes into the tin the sponge has gone really hard after one day. (I'm not sure if this would be the case with McVs too, might have to experiment and see.) This kind of spoils the whole Jaffa Cake experience slightly. So we have decided to keep the Jaffa Cakes in their wrapper in the tin and we will see if this makes much difference.

        **Price**

        A regular packet which contains 12 Jaffa Cakes is only 30p which I think is a bargain.

        **My Opinion**

        I think these Jaffa Cakes are good for if you're on a budget or for occasions such as children's parties where the clientèle aren't likely to kick up a major fuss about how luxurious the food is. We enjoy them at work but might try the regular Asda Jaffa Cakes next time to see if we get a little extra chocolate and orange jelly. I would recommend these biscuits for their taste but don't store them in a tin or out of the packet perhaps, all the more reason to eat them all at once!

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          19.03.2010 10:16
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          Nice biscuits.

          Jaffa cakes have always been my favourite biscuits since I was a child, and recently I have been purchasing the Asda Smartprice version which are a snip at 32p for a pack of 12.

          They are available form Asda, in the very plain and boring green and white smartprice packaging.
          They don't exactly jump out to catch your eye, therefore a lot of people might not notice and try these bargain biscuits.

          They are described on the packaging as ' 12 sponge cakes with an orange flavour filling, topped with dark chocolate' , which is a very accurate description I suppose. Also on the wrapper is the nutritional information which tells me that each cake will contain 43 calories, 1g fat. This seems low, however I always find that just one is never enough and end up eating at least three at one time.

          I always eat my Jaffa Cakes by nibbling around the edges firstly, then scraping off and eating all the chocolate, and lastly I suck the orange filling. Strangely enough, the Mcvities version are better for eating in that way as they are larger, with a thicker orange layer - however I don't think that they are worth paying so much extra for.

          On eating the Smartprice biscuits, I was very pleasantly suprised at the quality at such a low price. The sponge base is soft and crumbly, the orange layer is juicey and sweet and the chocolate covering just about craves my choccy cravings.
          My only negative would be that they are a bit smaller than the leading brand - Mcvities - which means you may eat more of them.

          My little son eats these too and loves his 'biccys.' They are not exactly luxurious but will definatley do the trick when you fancy a little something sweet.

          What else can I say, short and sweet I know, but I would reccommend these as a cheap, tasty biscuit for kids and adults alike.

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            09.02.2010 20:07
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            try them for yourself and save yourself £30 a year.

            On opening the biscuit box tonight for a pick me up with a coffee there was an unopened pack of asda smart price jaffa cakes and I thought why not.

            These are only 32p a packet this week as I have just checked our shopping bill as usual with asda smart price products they do vary a penny or either way from time to time, which isn't a problem really as your saving pounds dropping down a brand anyway, they come in the usual white packet with green band and text on all smart price products do, there is 12 in a pack and are only 42kcals per cake which is fab really less than an apple ha ha, looking at the jaffa cake you would have no idea they weren't the premium cakes, the chocolate is paler in colour but they are the same size and actually taste really really nice the kids eat them regularly and have never complained about changing brands and on asking them my eldest actually prefers the asda ones he says they are less gooey around the jelly bit, I really liked them too well 126kcals worth tut tut, some things you cant skimp on but unless your a dedicated mcvities follower these are something you can save 60p a packet on weekly without complaints and saving yourself £30 a year doing so is all the coaxing I need.

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            28.01.2010 13:50
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            Not even worth 36 pence

            My partner and son are pretty big fans of Jaffa Cakes but unless they are on offer I find the price a bit much for what are essentially 12 biscuits. In my quest to reduce the weekly shopping bill I thought we could give these a go.

            A pack of 12 cakes is £0.36 which is about 1/5 of the price of the branded alternatives. They come in a plain white packet with the green Smart Price logo and product name on the front and all the usual nutritional information on the back.

            On opening the packet and taking one out, I am already disappointed at how they look. The chocolate on the top has funny white marks on it and looks cracked and dry. The chocolate is dark in colour and the cake base looks dry. On looks alone the product does not appear appetising, there is no smell to speak of and I'm not really looking forward to trying it.

            On biting into it, the half the chocolate cracks off, leaving the orange jelly exposed. The chocolate is dry and has no real flavour about it. The jelly centre is relatively pleasant although it adds more texture than anything else. The jelly is orange in appearance but not really in taste. The ingredients tell me it has 'Orange flavoured filling (36%)' but divulges no further information as to what that means. The base was also disappointing, I expected a soft cake like texture but instead it was dry and brittle.

            As directed, I stored them in an airtight container once they were opened. The next day I got one out for my son and they were worse than the day before. The biscuit was so hard he struggled to bite into it and the rest of the packet went in the bin.


            I found these Jaffa Cakes a dry, bland and flavourless concoction that was nothing like the branded alternative. I have found some wonderful products in the Smart Price range but this certainly isn't one of them.

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              22.01.2010 12:14
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              GIVE IT A MISS PAY EXTRA FOR THE BETTER BRAND!!

              Being on a bit of an economy drive, we have been sampling some of the delights of smart price variety foods. Some I have already reviewed on dooyoo and been suitably impressed with. However after buying these jaffa cakes from my local Asda I have to say that I found them very disappointing.

              The packaging is very plain and is what I have come to expect from the smart price brand. The usual white and red logo is not very attractive compared to other brands but this does not bother me at all as you do not eat the packaging. (Unless your a bit weird!) There is good information on the packet regarding nutritional advice and ingredients. The packaging also clearly states that there are 12 jaffa cakes in each packet.

              When opening the packet I was quite dismayed at the appearance of the Jaffa cakes. They just had a cheap look about them. They were smaller than the average Jaffa cake and the chocolate coating looked cracked and thin. The chocolate is dark and very quite bitter. Again the chocolate tasted very cheap and not at all to my liking. The children will usually eat anything within the chocolate spectrum without ever a grumble but even they were not overly keen on these jaffa cakes.

              The tangy orange jelly in the middle of the cakes was quite pleasant in flavour. It was not too tarter or overly sweet. However there was a very thin and skimpy portion of this in every cake and could have badly done with a bit more. The sponge biscuit was very dry and just left me suitable unimpressed.

              Now I have to say that these Jaffa cakes were under 30p and so how on earth can I grumble when they are so cheap. But I would certainly rather pay extra for a good quality jaffa cake than shell out less for a cheap and nasty version. Many items in the value range you can not tell the difference between higher brands (such as the hot dog sausages) however with these Jaffa cakes they have really let the smart price logo down.

              Saying that if you are putting on a little tea party for small children I would not hesitate to buy these. They are not offensive they are just not up to the standard of more expensive versions. I'm sure in a child's tea party they would go down well and would be very cost effective as well. But if you are awaiting a visitor and you are out to impress please do not put these out with your best china cups and saucers as they are not going to create a great impression. However if they are that shallow they care about what biscuits you serve send them packing and eat the lot yourself!!!!!

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                09.01.2010 17:46
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                A cheap alternative

                I have never bought a packet of Asda Smartprice Jaffa Cakes as I am not keen on jaffa cakes per se.

                However I was visiting a friend recently and she had them in her cupboard. Now I am not snobbish in the least but when I saw the plain white and green wrapper with 12 jaffa cakes in simple black writing my first thought was they will taste like card-board at best and crap at worst!

                She explained that she was experimenting with down-sizing on certain brands and encouraged me to try one with a cup of tea.

                With trepidation I agreed to participate in her down-shift experiment. To my surprise it was quite tasty and I actually preferred it to the more expensive alternative (McVitie`s) as they are made with milk chocolate, (although I am sure somebody will inform me that McVitie`s make a milk chocolate version now). The orange filling seemed quite tangy but there seemed to be less of it, the biscuit/cakey bit was nice and light and the chocolate was passable.

                I won`t be buying these because as I said at the top of the review I`m not keen but if I was I would recommend them as they are by no means sub-standard and at around 24p a packet they are excellent value for money.

                A short review but what else can you say about a cheap jaffa cake?

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                14.12.2009 16:51
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                Overall a great price for a great product

                I have tried a variety of different makes of jaffa cakes from the bargain brands, supermarket brands to the well known named brands.

                *PACKAGING*
                Asda Smart Price Jaffa Cakes come in simple but adequate white and green plastic wrapper, with no box.

                *PRICE*
                At around 30p a packet they are very good value for money getting approx 12 cakes in each pack.

                *What are Jaffa Cakes?*
                Jaffa cakes consist of a sponge base with an orangy tangy jelly bit in the middle with the whole cake being covered in a thin layer of dark chocolate.

                *NUTRITION*
                Each of these cakes contain around 43 kcals, around 0.5g of protein and 8g of carbohydrate of which sugars is around 6g. There is only 1g of fat too.

                *APPEARANCE*
                These jaffa cakes are slightly smaller and thinner than the more expensive brands. Because they do not come in a box in transit they do tend to become slightly bashed but that may also have been my fault!

                *TASTE*
                I have to say I was pleasantly suprised at the quality of these cakes. The chocolate is nice and rich and the sponge is soft but maybe not as light as some of the other more expensive brands. The orange filling is tasty and tangy without being too sweet. However, there could do with being slightly more of it!

                *OVERALL*
                A great quality brand at a very reasonable price, can't really complain!

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                  26.11.2009 19:46
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                  A great cheap jaffa cake

                  We tried the Asda smart price milk chocolate digestives not so long back and they were really nice, so I decided to buy some more biscuits in the smart price range to give them a go.

                  The packaging is the traditional white and green wrapping, it has Jaffa Cakes written in green writing across the packet. It also has a green solid picture of a cup and saucer on the front.

                  The pack contains 12 Jaffa cakes with a soft orange centre and a dark chocolate topping.

                  My daughter had her friend around after school for tea today and after their dinner, I emptied a few out onto a plate and let them help themselves.

                  My daughter is a fan of Jaffa cakes, like most kids.

                  I waited for a response after putting the first one in her mouth. She's not daft!!!

                  But, nothing, not a word, my daughter and her friend gobbled them all up and then asked for more! Test - passed.

                  The jaffa cakes do look the same as a more expensive brand, however they do seem a little battered, (That could have been me, being a little heavy handed with my shopping though.)

                  I did the taste test myself, I can't say they taste exactly the same as more expensive ones, but they are not bad at all! I would say that the filling is a little sweet but the the jaffa cake tasted very nice.

                  At only 30p they will definitely be in my shopping trolley again next week!
                  If like me, you and your family are not the really fussy type, then give them a go!

                  Ingredients:
                  These are taken from www.asda.co.uk, under the product information
                  Glucose-Fructose Syrup , Plain Chocolate (22%) [Sugar, Cocoa Mass, Cocoa Butter, Vegetable Oil, Emulsifier (Soya Lecithins)] , Wheat Flour , Sugar , Egg , Sugar Solution (Sugar, Water) , Dextrose , Orange Juice Concentrate (1%) , Citric Acid , Humectant (Glycerol) , Gelling Agent (Pectin) , Raising Agents (Diphosphates, Sodium Bicarbonate) , Flavourings , Acidity Regulator (Sodium Citrates) , Orange Flavoured Filling (36%) .

                  Suitable for vegetarians.
                  There are only 43cals and 1.0g of fat per biscuit.

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                    29.09.2009 23:08
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                    These Jaffa Cakes Are Just As Good As McVities

                    My mum brought some of these Smart Price jaffa cakes from a Asda, they are the same but the packaging has changed now and is green and does look a bit better that the crap red one but still looks cheap.

                    I think they're nice when they're first opened but they go hard dead quick and even though we put them in the airtight biscuit tin they'd gone a bit stale by the next day but the proper McVities jaffas will stay fresh in there for 2 days at least.

                    Thats the only difference between them though I think and the jaffa cakes are lovely because the orange jammy filling is tangy and sweet and goes proper nice with the sponge. The sponge is lovely and sweet and it's light just like the Mcvities one and when you first open the packet of them it's nice and soft but like I said you have to eat them as quick as possible because the sponge gradually gets tougher and then they loose their appeal for me.

                    The chocolate is nice for such cheap jaffa cakes and it's smooth and tastes loads better than I thought it would. I don't think even the chocolate on the dear jaffa cakes is that good anyway except the ones that Cadburys brought out but I haven't seen them for a bit.

                    All the flavours in the Smart Price ones are as good as the other jaffa cakes you can get but you can tell a bit overall that they are cheap versions even though they're yummy. They're a bit smaller than the Mcvities ones as well now I think of it but that don't bother me because I just eat more of them and they're that cheap that it doesn't matter.

                    They're only 36p a pack and 1 pack just does us all because there are about 12 biscuits in there and that's just enough to share to make sure they don't have time to go off. My fave part of them is the orange filling and I think it's a bit sweeter than other jaffas and proper orange tasting that's more natural than others.

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                      31.08.2009 09:15
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                      A VERY REASONABLE PURCHASE...

                      It was whilst I was shopping in my local Asda supermarket recently that I decided to purchase some assorted biscuits and snacks for our household. Any regular readers of my reviews will be aware by now that this is not a new shopping habit I have recently developed, and will know by now that I am a huge chocoholic.

                      I selected a few packets of assorted chocolate biscuits and was reaching for a packet of my beloved 'McVities' Jaffa cakes when my eye caught the rather uninspiring-looking packet of Asda Smart price Jaffa cakes.

                      Noticing that the Smart price packaging was a bit plain and boring was nothing new to me as I regularly buy products from this range. Because I have found some of the Smart price 'bargains' to be as good quality as many other brands I have bought in the past though, I have learned that I should never 'judge a book by its cover' and on this occasion I decided to try these cheaper option jaffa cake biscuits.

                      I will mention at this point that the packaging is different from that shown in the picture at the top of the dooyoo page. The colours are white and green instead of white and red, but I do think that the Smart price branding as a whole has had a bit of a recent face-lift.

                      Anyway, I was very pleased to note that by choosing this brand of jaffa cake biscuits, I was going to save some money! The packet of Smart price jaffa cakes only cost me 38 pence. A bargain when compared to the cost of the McVities brand, which would have cost me around 70 pence or so for a packet.

                      Sampling the jaffa cakes yesterday, and again this morning (all in the name of research purposes for this review, of course!) I have found that these biscuits are brilliant value and very enjoyable to eat... I have enjoyed them as much as I enjoy my usual brand of Jaffa cakes and am most likely going to buy these again in the future.

                      I did find that the 'jelly' centre to these little biscuits is exactly as it should be... Soft, sweet and very orangey! I also found that the chocolate, whilst not the highest quality, is sufficient enough to compliment the taste of the orange nicely, and there is enough of the chocolate on the jaffa cake.

                      The sponge base is the only thing that I feel lets this biscuit down. I am used to a light and fluffy type of sponge, and I did find that the sponge base on the Smart price jaffa cakes was none of those things. I found it to be a little on the hard side, and there was definitely more 'bite' to it than other brands.

                      When consuming my beloved jaffa cakes, my usual technique I should point out, involves eating the soft sponge base first, then biting off the chocolate before popping the orangey jelly bit into my mouth. (And I KNOW that some of you fellow dooyooers employ this same technique so no scolding me for my horrible manners, please!) ;-)

                      Because I eat my jaffa cakes in this way, I was all too aware of the consistency of the sponge base. I do have to be honest and say that the taste of the base was ok - I really just felt it was the texture that let it down a little.

                      The taste is pretty much similar to any other jaffa cakes I have tried in the past, and I did find that the orange jelly centre was (as usual) my favourite part of the biscuit. I did not find that the orange taste was too 'sharp', which is most definitely a problem I have encountered with cheaper brands of jaffa cakes in the past.

                      The nutritional information on the packaging informs me that these little Jaffa cake biscuits will provide me with 374 calories and 9g of fat per 100g.

                      There is also information on the packaging informing me that these biscuits are suitable for a vegetarian diet, and there is some allergy advice given in terms of gluten and wheat etc.

                      All in all I would recommend giving these little biscuits a try. They may not be just as good quality as other brands but for me they most definitely do the job and I would certainly buy them again in the future.

                      I think I can only really knock off one star, because of the base being a bit 'under-par' for my liking. Otherwise, I would recommend these quite highly!

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                        21.08.2009 17:29
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                        An Average Jaffa Cake At A Reasonable Price

                        I purchased this packet of 12 of Asda's Smartprice Jaffa Cakes around 50p which is the long term price. This is a product that I normally buy from Sainsbury's as I love the Basic Jaffa Cakes and you get 24 for 60p, also, they seem to have been reduced to 38p for the last few weeks.

                        The packaging is very basic; a plastic wraper with green & white colouring, nutritional information, company information, barcode etc and the best before date is several months away although there is no danger of them lasting that long with me around!

                        Each jaffa cake contains around 45 calories and 1g fat per jaffa cake so they actually have similar calories to the 'real' version and they appear to be a similar size if not the same.

                        I always find that once a packet is open it doesn't last the day between me and my fiancé or even my Mum as there is something so deliciously moreish about these and I can never resist several in a matter of minutes.

                        The Jaffa Cake itself is a sponge based biscuit with an orange flavoured jelly in the middle half covered in chocolate. The chocolate is not the best quality ever but it's perfectly tasty, the sponge is indeed sponge like and easy enough to bite through and the orange flavoured jam in the middle is nice and sweet although I did find that after a couple these were getting a little sickly which might be a good thing as I can happily eat half-a whole packet in one sitting! These are by far improved in the taste stakes after they have been chilled in the fridge for an hour or two.

                        I personally really enjoy biting off the chocolate, then eating the orangey centre and finally chewing away at the sponge base but then I guess everyone is different and from time to time I will just devour it in one or two bites!

                        I would recommend these as they are a great snack but be warned that once you have one you always want another! They are tasty and not bad for the price paid but if it was a choice between these and McVities then McVities would win everytime! I will buy these again if Asda is the only option and I'm limited in money but I would only recommend them as a cheap snack if you have a big family or need to save money. Also, if you have a Sainsburys close by then consider popping there as they have twice the amount for less! 3/5 from me as they cheaper than McVities and edible.

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                        13.07.2009 13:52
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                        You Save on Cost, Not Taste!

                        Smart price ranges can divide opinion - and I can understand why. For some items (such as ketchup, loo roll etc.) quality definately counts, and you can tell when you are using a budget line.

                        However, in my opinion, other items can be disproportionally priced in terms of the difference between the 'standard' own brand products and the 'basic' versions. I personally think that this is a good example! For the extra money you pay for the standard jaffa cakes (or even the branded items) there seems to be only an incremental difference in the quality and taste.

                        The Asda smart price jaffa cakes come in a soft plastic roll and appear to be a similar size and shape to other similar biscuits. The chocolate is very tasty, the orange flavour is very nice, and the biscuit base is also quite good (if a little crunchy)! If you are a jaffa-fan then you may be put off by these, but if you buy them every now and then I would say that they are a perfectly acceptable substitute for the 'real thing'!

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