“ Manufactuer: Asda / Type: Marmalades „
Asda smartprice strawberry jam costs a bargain 29p. My two year old daughter loves jam in general particularly on sandwiches so thought I'd try some of this as we go through it quite quickly. The jam comes in a standard glass jar with a white lid. A white label is across the front with the smart price logo and a picture of a strawberry. The jam contains no artificial colours or flavours but is very high in sugar, containing 8% of the guideline daily amount per 15g serving. This jar contains 30 servings.
The jam itself is more like a jelly. There are no bits, which suits both myself and my daughter as I don't mind bits in other jams, but detest them in strawberry jam for some reason. The jam is red as you would expect and spreads easily onto toast or bread. The taste of the jam isn't overwhelmingly of strawberry, so those who like a more fruity taste may prefer to buy a more expensive brand. The taste is generally just quite sweet, which I suppose is why my daughter enjoys it so much! It does taste of strawberries but it is more an artificial strawberry taste than the real thing if I'm honest. Whether a person would like this jam I suppose is down to personal taste, I've never been a huge strawberry jam fan but this one I do like, probably because it's not too strong tasting. Those who like a real strawberry flavour I wouldn't recommend this for, I think the artificial taste would put a lot of people off and I don't think it's for everyone.
I'm going to give this jam 3 stars purely because we love it in our house but I don't think it's suitable for real jam lovers! A great price for us, but you get what you pay for.
I absolutely love jam and particularly like a nice big blob in my rice pudding or on toast first thing and usually opt for the best quality and branded jam that I can afford. However with Christmas all too fast approaching us all I have been trying to make little savings here and then and this only costing a mere 35p a jar I decided it had to be worth a go!
Well the jar is see through and glass with a white and bright green coloured label around it and it holds 454g of the jam and has a white screw on/off lid to the top of it. On the front of the jar we are told that it is Asda 'Smart Price' Strawberry Jam and the size is stated then around the back of the jar other information listed includes things like the ingredients used, nutritional information is stated and contact details for Asda are given.
The Jam Itself:
Well in the jar this jam looks a deep, red colour though once you spread it realise that the consistency of this is rather thin and sticky and looks sort of mushy when spread on bread or toast or something and is actually a light pink colour. It has a slight strawberry but very sweet smell to it but it just tastes sugary really with a small hint of a strawberry flavour. There are lots of little hard seeds in it but no fleshy pieces of fruit so it is a smooth jam and very easy to spread indeed.
However I don't like this at all. It isn't fruity enough in flavour for my liking and it tastes too overly sweetened and artificial in flavour, well what flavour it does have is anyway. Not for me, I think it tastes rather cheap and nasty and I wouldn't even fill a sponge cake with this for cheapness cos it would ruin it in my opinion lol .
Nutritional Information Per 15g Serving:
of which sugars: 7.3g
of which saturates: Nil
equivalent as salt: Trace
Only available in Asda stores or from Asda.com
My girlfriend is going through a phase of home baking at the moment, most of the cakes & tarts she makes include strawberry jam. We usually have Hartleys or jam bought from garden centres. This costs about £3.50 a jar and I think this is a waste to put in a cake as when cooked you'd never know it's expensive jam.
I decided to buy her a jar of smart price jam to try instead, it cost 38pence for a 454 gram jar. The jar itself was the same as any other jam jar. It was glass, had a tin lid with the safety button on the top, and had a sticker through the middle. The paper sticker had the usual white and green Asda colours, it had a picture of one strawberry on the front, just incase you can't read. On the back of the pack there is the nutritional information and the ingredients.
Firstly, I was pleased to find that this jam is prepared with 35grams of fruit per 100grams of jam, I didn't think this was bad at all for the money, considering it costs 10% of our usual stuff.
When you open up the jar you are greeted with what looked like any other strawberry jam, it smelt nice and fruity and was surprised to find it was full to the top. There didn't seem to be any seeds either which was good for us. I decided to give it a try on a bit of toast, it was very thick and fairly hard to spread. As soon as it warmed up though, it was fine. The taste of it was perfectly edible, and I'd say as expected for the money.
The real reason we had bought the jam was to use in cakes, so after my girlfriend had done all her magic, and they came out of the oven, this is what let the jam down a bit, it had turned more like syrup than jam and didn't really taste anything like strawberry. We had plenty of butter cream with it though and they were still perfectly edible.
I probably wont be buying this again, I'd rather spend about 80pence to get the Asda jam, but not the smart price. It just didn't taste fruity enough which defeats the whole object of having jam.
My kids are jam-on-toast fans but I am a saving-my-pennies fan, so Asda's Smartprice jam is perfect for both of us. At first I thought this would be packed with sugar, as you often find that with cheaper brands, but in fact it has less sugar than the Asda standard own-brand jam.
The price is brilliant - 38p compared to 87p for Asda's own brand
or £1.16 for Hartleys.
OK, being honest this is never going to win any awards for super-tasty jam BUT it is perfectly adequate, not too sweet, nice strawberry flavour and it spreads nicely on toast. It doesn't have any bits of fruit in, which suits the children anyway as they are not keen on lumps. (I must admit I prefer the luxury types with pieces of strawberry, but we don't get that very often!).
The packaging is slightly different from the picture above and is in Asda's usual Smartprice white and green. The jars are a standard size and the jam lasts us quite a while.
I would say it's worth going for the Smartprice on this one if you are looking to keep costs down and just need a bog standard jam for daily use.
I picked this Smart Price jam up from ASDA last week, so I thought I'd give it a quick review whilst consuming it on ASDA bread at the same time.
It cost me 38p, which is very cheap, as a branded jam will cost you over a £1. The packaging is different to the display picture (I presume the display picture is old), as the new Smart Price jam is packaged in the standard ASDA Smart Price way of a white label background, with a green trim. The jam is in a standard jam jar, weighing a total of 454g.
The jam is seedless and is distinctly average in taste. Because the product is Smart Price and very cheap I imagine the jam contains very few actual strawberries, and that may explain why the jam is seedless (as it is not marketed as being seedless).
To be honest, you get what you pay for with this product. Other ASDA Smart Price products have been a great bargain, and a great way to buy items for less, without compromising the taste / quality of the product; but I feel this product doesn't quite reach those standards.
3 DooYoo's out of 5!
Review of Asda Smart Price Strawberry Jam
Please note that the image supplied by dooyoo is out of date, Smart Price items are now packaged slightly differently.
A basic jam from Asda's Smart Price budget range, this strawberry jam is a winner in my opinion.
The jam is presented in a plain glass jar with a white screw top lid. The labelling is very plain and basic, as with all Smart Price products, simple packaging is the norm.
Nutritional values and ingredients are found on the right hand side of the white label, the product name and description on the front and the Asda company information on the left. All wording, other than that comprising the bar code are in a green font. Being glass, the jam jar is recyclable.
The jar contains a generous 454g of deep red jam. The consistency of the jam is actually more of a jelly as there are no large pieces of fruit as one usually finds in more expensive brands, but I don't mind this.
The jam is not too sweet, the smell is predominantly strawberry with a slightly citric under note. The jam tastes just as you would expect strawberry jam to taste, sweet, fruity and totally delicious!
As a basic everyday jam, this would be very hard to beat, it spreads evenly on toast and I have used it as a filling for a home made sponge cake with great success.
Asda Smart Price Strawberry Jam should be stored in a cool dry place. Once opened the jar should be refrigerated and eaten within six weeks.
**Ingredients and Nutritional values**
We all know that any jam is going to be fairly high in sugars and calories, so I won't bore readers with the full ingredient and nutritional information, this can be found on the side of the jar.
However for those who like to know, the jam is prepared with 35g of fruit per 100g. The basic ingredients are strawberries, glucose and sugar. There are 37 Calories and 9.2g carbohydrate per 15g serving and the jam is suitable for vegetarians.
**Availability and Price**
Available from Asda stores and online.
The price is a very respectable 38p, a massive price difference to the branded jam I used to buy.
Asda online address is
The customer service telephone number for Asda is 0845300111
Asda offer their own money back guarantee, your money back if you are not 100% happy with your purchase.
**My Thoughts and Conclusion**
A winner from Asda. I am on a tight budget and in my cash strapped situation, a basic buy that is actually really good, is a boon. This jam is perfectly acceptable for daily uses, it is what it says it is, a low price product with no frills. I would recommend this product to others.
Thank you for reading
N.B. Please note my reviews may appear on other review sites under the same user name, brittle1906
It was whilst I was shopping in my local Asda supermarket that I had decided to buy some jam or marmalade for my morning toast. It didn't take too long to quickly sum up that my usual - and preferred - brand of Jam was not the best value option available for me to buy.
I quickly noted that by switching my usual brand for the Asda Smart Price brand, I could save around 70 pence on my total shopping bill. The Asda Smart Price jar of jam was available for the brilliant little sum of 38 pence.
The jar, whilst relatively uninspiring, is a generous size - 454g. I would point out for the purposes of this review that the packaging is slightly different from the jar shown in the picture at the top of the Dooyoo page, although this is due to the Smart Price brand in general having been given a bit of a face-lift recently. The packaging is now green and white in colour and not red and white. I do find that the Smart Price range in general uses packaging which is quite uninspiring, although personally, I don't let such things influence my buying decisions as I am more interested in the product itself.
When I first used the jam I was quite impressed by its appearance. I did think that the rich looking red colour was nice and appetising looking and I could see straight away that there were little seeds in the jam. I know that a lot of people prefer their jam to have no seeds or 'bits' in it, but for me this isn't a huge problem and I did think that the overall look of the jam was pleasant enough.
The texture too was to my mind exactly as it should be. I found that the jam had a nice, pleasant consistency and wasn't overly runny or sloppy when spreading on bread or toast. I do find that some brands - particularly those at the cheaper end of the market - have this problem and I find it a bit annoying. This wasn't the case with the Asda Smart Price offering. I did find though that there was quite a lot of moisture in the jam, particularly once it had been opened, although I didn't find that this was too difficult to separate from the jam when spreading on my toast or bread.
The overall taste was of course very sweet - as all jams should be! I did find that the taste was pleasant and I didn't think it was overly artificially flavoured. Even though the jam was very sweet, I didn't find this to be too sickly, nor was the overall taste over-powering.
One thing that I did notice though was that the little pieces of fruit - which I found to be quite few and far between - in the jam were slightly mushy in texture. Again though, I do find that this is the case with most of the fruit in jams in general, so it wouldn't be particularly fair of me to single this one brand out in this respect. This aspect of the jam certainly didn't put me off though and it wouldn't deter me from buying it again.
All in all I was reasonably impressed with the Smart Price jam, and we have just finished off our first ever jar of the stuff! I probably would buy it again, but I couldn't honestly say that I was blown away by it.
The nutritional information on the jar's label informs me that 100g of this jam will provide me with 246 calories and nil fat.
I would award it three stars because I did feel it was a fairly reasonable product and I thought it offered good value for money. It didn't quite blow me away though, so I think the rating is fair.
Not particularly a jam I was impressed with, this one. We rarely venture out towards our nearest ASDA. We're not fond of the layout, despite the fact that some of the products are really well priced.
This was one such product, at under 40p for around 450g of jam, we figured we would give it a go, aiming at cutting costs and thinking that they couldn't possibly go wrong with jam.
Oh, but they can! When you first open the jam, you are met with a sickly, processed smell that instantly gives the game away that the majority of what strawberry flavour there might be in here is as a result of flavourings and colourings, and not real strawberries. There must be some strawberries in it, as there are a few random pips, but this really is the only indication.
It holds its jam form for the first few uses, then after that ends up being more of a runny syrup, all the while with that sickly smell. It's almost like spreading strawberry sauce on your toast, it gets to that consistency after a while.
In terms of taste, it's not a complete disaster, although once you've had the first mouthful, it soon becomes overpowering on the sweetness, much like with the smell. Moderation is advised, although the fact that this is already like a syrup and will spread thinly, means that to moderate for taste you wind up barely using the stuff, and wonder why you bothered in the first place!
It's overloaded with sugar and artificially tasting ingredients, too much so for me. I bought it the once, and will not do so again. Jams from companies such as Hartley's may be on the expensive side, but you know the quality you're getting, and this makes it worth the extra spend for a decent jam. We ended up throwing away half of this, and won't be trying it again. Sorry, ASDA, but pricesmart it may be, tastesmart it aint!
We don't eat that much strawberry jam in our house, we are more Marmite or marmalade people, but from time to time I get a request for crumpets or toast with strawberry jam. This happens very occasionally, so an open jar usually sits around in the fridge for ages until it eventually forms a layer of mould. Because of this, I really don't want to pay very much for Jam, so I thought that I would give Asda Smartprice Strawberry Jam a chance, as it comes in at a reasonable 38p for 454g.
The picture above shows how the jam used to look. It now comes with the familiar green and white label with a picture of a single strawberry on the front - quite apt really, because there probably is only one strawberry in this product! The basic information on the label provides you with the ingredients, storage, nutritional information and contact details.
When you open the jar you are met with a sweet strawberry smell, but instantly I can tell that it is really processed; it certainly doesn't smell as though it is packed with rich ripe fruit! The colour is a lot paler than I would expect from strawberry jam, and this is only emphasised when it is spread out on toast, it is more of a pale pink colour rather than a deep red.
My son hates lumps in jam, but he doesn't have to worry here, there isn't a single strawberry in sight, so he loved it! I, on the other hand, would expect to see a strawberry in strawberry jam, but maybe I'm just being fussy! There are a few seeds visible, so it must have come into contact with fruit at some stage, but this is the only evidence. This jam is very sticky but it has a thin consistency which makes it easy to spread, but this is not necessarily a good thing because it feels as though you are spreading syrup.
The taste is about as much as I expected. A tiny hint of strawberry, but the main flavour is sugar. It tastes completely artificial, and it is obvious that the fruit content simply isn't enough. It is so sweet and sickly that after half a piece of toast, I felt nauseous so I left the rest. My sons didn't mind it, so I guess that this will stay in the fridge until next time they want it, when I will probably discover that it has gone off, however having said that there is probably enough sugar in this to preserve it forever!
Nutritional wise, this really isn't good. As suspected, it contains a lot of sugar: 62%, and there is 246 calories per 100g. On the plus side, this tastes so bad that you will hardly eat any of it, so the above values become irrelevant! Buying this is false economy, because I know that it probably won't get eaten. You know where you are with the likes of Hartleys and Robertsons, so I will definitely stick with them in the future.
My ultimate favourite when I was a kid was peanut butter and jam sandwiches, and I still love it now I'm 23! However, I've always been a fussy bugger and can't have jam with 'bits' in, those bits being seeds, I hate it in my yoghurts too! Yes I'm a fussy one, but I'll never change.
The jam I usually buy is Hartley's no bits variety but unfortunately they didn't have any left. Not wanting to go home without any jam to go with my peanut butter I thought I'd give the Asda Smart Price jam a try, with it being such a cheap price I wasn't too bothered whether it had bits in it or not because if it did, I wasn't going to waste much money!
- Price -
The price as with most Asda Smart Price products is cheap as chips, and at 38p for a 454g jar of the strawberry jam, it's a bargain.
- Ingredients -
Glucose Syrup, Strawberries, Gelling Agent (Pectin), Citric Acid, Acidity Regulator (Sodium Citrate).
- Nutritional Value -
Per (15g) average tablespoon ;
Energy : 155kJ/36kcals
Protein : 0.1g
Carbohydrate : 9g (of which sugars = 7g)
Fat : None
Fibre : 0.2g
Sodium : Trace
- Overall -
I absolutely love my own brand products as you may know if you've read any of my other food reviews, but unfortunately this jam was a big disappointment. It didn't bother me too much as the price was so little but it was more like watery jelly instead of fruity jam. Granted it didn't have any nasty seedy bits in it, which was a plus for me, but when I spread some of the jam onto my bread it was just like pink jelly being spread onto my bread. It didn't look good, and it didn't taste very nice either.
It's very watery, sweet and sugary and just didn't satisfy me at all.
I ended up buying my normal brand of jam the very next day and gave the Asda brand to my mum, she liked it at first until she left it in the fridge for about a week, she opened the jar and the jam had become even more watery than when I first opened it.
It's recommended that you keep it in the fridge once opened and can be kept in the fridge for up to 6 weeks, so it wasn't like it was out of date or anything.
This jam is just basically cheap jelly with a hint of strawberry. I'd only recommend it to people who aren't fussy about jams really, if your fussy like me and don't like bits you can get Hartley's No Bits Jam for 78p from Asda, there are so many other brands of jams around I think it's worth just paying an extra 50p/60p or however much for a bit more of a fruity jam and not a watery pink jelly to put on your sandwich, or your toast, crumpets etc.
Thanks for reading!
I don't really eat jam very much but when I was persuaded to take part in a silly baking competition called the cake factor I needed raspberry jam to make raspberry buns.
A quick trip to my local small Asda and a small fortune in flour, butter, baking soda etc entered my trolley. When I got to the jam aisle the cheapest raspberry jam cost over a pound and the Smartprice strawberry jam cost just 37p for a 454g jar so it didn't take long to decide which one I was going to buy.
Pleased with my bargain, it was time to to try it out. The first impression of the jam was good, when it is in the jar it is a reassuringly dark red colour and smells strongly of strawberries.
When you take it out of the jar it soon becomes apparent why this stuff is so cheap. It has a very thick, almost jelly like texture and it's colour fades to pale pink. It tastes really horrible, the taste of strawberry fading away to an indistinct fruity and sugary mush, it was sweeter than pure sugar and horrible on toast.
When used as a filling in buns and baked the jam just turned into a solid jelly like lump and added no nice taste to the cakes, of course we still managed to force them down.
The lack of taste is explained when you look at the ingredients as the jam is made with just 35g of fruit per 100g with 62g of sugar used and they dont even use proper sugar just some weird hybrid of glucose-fructose syrup which will account for its super sweetness. Normally a semi decent jam has at least 45 to 50g of fruit per 100g.
Smart price products can be hit and miss, some are excellent and some are really horrible. This jam is really horrible and it is worth paying more for a better brand.
This jam currently retails at 38p per 454g. It comes in a standard glass jar, is located in the jams and marmalades aisle and my jar is labelled with the usual smartprice green and white label (with small strawberry illustration), although some may be labelled with the red and black text on white label shown in the illustration that accompanies this review.
As jams go, this is just about bareable. It has a runny consistency and contains very little fruit. The jam tastes very sweet and when spread on toast it spreads out to a clear pink smear with perhaps one or two tiny lumps of strawberry appearing per piece of toast. Its one saving grace is the lack of strawberry seeds, but that's simply because there are so few strawberries in the jam.
Just about acceptable on toast, this strawberry jam is too thin to use as a victoria sandwich cake filling and too runny to use for sandwiches (it makes the bread soggy).
At least the packaging can be recycled.