Hmmmm... you get what you pay for. (Asda Smartprice Orange Marmalade)

Member Name: topherbenn

Product:	Asda Smartprice Orange Marmalade
Date:	30/04/09 (53 review reads)
Rating:

Advantages: Great colour, price, texture, amount of orange slices.

Disadvantages: Poor taste, it just isn't orange!

I have to have something else in addition to margarine on my toast. Whether that be a jam, or marmalade, it has to be something that will add some flavour and prevent the toast being so dry.

I'm not entirely fussed about what I have and when I saw 'ASDA's' 27p 'Smartprice Orange Marmalade' I couldn't not buy it. When 'Robertson's Golden Shred Marmalade' is £1.20 for a similar sized jar I had to see if this would be good enough. I know for sure that even though 'Robertson's' is the most expensive, it's also the best I've tasted.

There's nothing fancy about this jar of marmalade, in fact there's nothing to entice you to buy it other than the price. The jar is extremely plain, but I guess cut out the packaging costs, and give to the customer the savings.

You can see the exuberant orange colour from within the jar. It's wholesome, and makes it look really quite tasty. Some can be pale, and fail to make you believe that it is going to taste really good, be bursting with flavour, but this was beginning to get my vote; great price, great look.

I have a problem with marmalade's that have lots of tiny sliced orange peel in them, but I think this has just enough, and the peels can only add to the flavour. The texture is also great and it's very easily spreadable. I didn't find that the marmalade was too stiff to spread, and that it ripped my bread apart, but laid nicely across the top.

Unfortunately, even though everything so far about this marmalade was really good, it's got to be the taste that sealed the deal, and it failed to do so. Don't get me wrong, I like a bit of bite from my marmalade, otherwise it's rather plain, but the bite was too strong, and where was the orange flavour? I couldn't really begin to describe the flavour, it wasn't orange, and it wasn't really anything I had had before. I mean, there wasn't really even a hint of orange that I got from this marmalade. I would have thought from the visual appearance and orange shreds that it would have been tasteful, but this is very deceiving.

Sadly, although this is so many pennies less than the other alternatives on the market, I won't be buying it again. It has to at least taste half decent, I can tolerate a slightly poor tasting marmalade, but not this.

If you are needing to find ways to cut back, it doesn't hurt to try this marmalade, but don't get your hopes up.

Summary: A basic marmalade from 'ASDA' that fails to impress.