The crumbliest, MESSIEST, milk chocolate in the world (Cadbury's Flake)

Member Name: litefoot

Product:	Cadbury's Flake
Date:	29/07/05 (1733 review reads)
Rating:

Advantages: Crumbly texture

Disadvantages: Crumbly texture!

Cadbury's chocolate debuted in 1824 and for nearly 200 years has graced us with what will always be, to me, the best chocolate ever.

The Flake bar first came into being in 1920. Ten years later it was followed by the 'Flake 99' as an extra for ice cream. In 2001 the Snowflake bar was introduced, white flaky chocolate dipped in milk chocolate. A few years later, more varieties appeared: the 'Dipped' Flake bar, the Praline Flake bar, the Flake cake bar, to name but a few.

This review is about the standard, 32g Flake bar that we all know so well.

The bar is wrapped in bright yellow foil packaging with the logo in shiny purple and white. Unlike most bars, the packaging does not have serrated ends and so is more difficult to open (you have to pull it apart at one end). Be careful you don't pull too hard or you'll send flake everywhere when the packet rips open. It's even worse if the bar is already broken inside. Also don't pull the whole packet off until you've eaten all of it (saves a mess).

Cadbury's Flake used to be advertised on TV with the line 'the crumbliest, flakiest milk chocolate in the world' but I think it could also be called 'the crumbliest, messiest milk chocolate in the world' which it most certainly is!

The Flake bar has only one main ingredient - chocolate, chocolate and more chocolate! No bad thing I'm sure you will agree (within reason, that is).

The inside of the bar looks like lots of paper has been loosely folded and bunched up together in an infinite pattern - hence the crumbliness, because those folds are very thin!

Take a bite and you'll taste the crumbly milk chocolate.... lovely :) With every bite, try to pull away as many crumbly loose bits as possible.

Like most chocolate I don't advise you to chew it up because it doesn't last long that way and you're almost negating the point of eating it in the first place :) Roll it around your mouth until it has melted away.

You should get a good eight mouthfuls out of the bar. However they aren't really big bites which is a shame - I wonder why they don't make flakes the size of, say, a Mars Bar? (i.e. wider and taller).

As you get further and further into the bar, gradually push the bottom bit up. When you get to the end, all the flaky fragments will have gathered at the bottom. Hmmm... don't want to waste them. So while nobody is looking - well, noone who is likely to tell you off for not eating food properly or something - tip the contents into your mouth while giving it a good shake. This way you get everything out. And in a pretty clean way :)

I wouldn't recommend the Flake bar to consumers who eat, say Cadbury's Dairy Milk bars fairly often because a) you get more chocolate in the latter; and b) once you're used to having solid chunks of chocolate, eating flaky crumbly chocolate isn't as satisfying and you're getting less of it anyway! That's just my opinion, perhaps you think differently?

Nutritional details (per bar):

Energy 745kJ
180kcal
Protein 2.6g
Carbohydrate 18.6g
Fat 10.5g

Of the many different chocolate bars available, this has one of the lowest fat contents, 10.5g (about 11% of a man's recommended fat intake, 14% for a woman). For example, the standard Snickers bar has 18g of fat, almost double that of the Flake.

In conclusion, while Cadbury's Flake has a nice crumbly texture and tasty milk chocolate, I'm not a big fan of it because I can get more in a bar elsewhere. I'd recommend it if you're not a regular chocaholic or want something that isn't as fatty as other bars. Three stars!

Ingredients: Milk Sugar, Cocoa butter, Cocoa mass, Vegetable fat, Emulsifier (E442), Flavourings. Milk solids 14% minimum, cocoa solids 25% minimum. Contains vegetable fats in addition to cocoa butter. Suitable for vegetarians.

Also available:

Cadbury's Flake
Cadbury's Snowflake
Cadbury's Flake Dipped
Cadbury's Flake Praline
Cadbury's Flake Cone
Cadbury's Flake Icecream
Cadbury's Flake Moments
Cadbury's Flake Cake
Cadbury's Flake multipacks

http://www.cadburys.co.uk

Summary: Crumbly, messy, milk chocolate