I DON'T believe in miracles! (Cadbury's in General)

Member Name: unnameable

Product:	Cadbury's in General
Date:	01/03/04 (201 review reads)
Rating:

Advantages: Instant

Disadvantages: ...tastes like it too

I know I shouldn't really do this, but as there is no specific category for this (and other people have done the same!) I thought I should add this under 'Cadbury in General'.

-=Cadbury Instant Break Chocolate Drink=-

I must admit, I am a very lazy person and it takes a lot for me to resort to using non-instant anything!

Cadbury Instant Break Chocolate is a permanent fixture in our house as my wife refuses to drink tea or coffee of any kind. Not that that's a bad thing, it means there's more for me!

Now Cadbury, being the UK's best known chocolics supplier, should be able to get something like this spot on, right? It seems not....

Packaging:

Almost always it can be found a cuboidlike (nice made-up word ain't it?) jar topped off with a purple clip on lid. It is always positioned amongst proper drinking chocolate (blasphemy I hear you shout?).

The standard size is 400g jar, although I'm sure I have seen individual sachets (maybe I'm confusing it with 'Options').

The label does make it seem appetising, with a picture of a white mug filled to the brim with frothy brown liquid, and, cunningly, with a Cadbury's 'C' spun into the froth.

Good so far it seems.

Nutritional info:

Not overly bad I suppose. A single serving (4 heaped teaspoons) provides 3.1g of protein, 18g of carbohydrate and 3.9g of fat. There is 120 kcal per serving (once made up to drink form, if you can call it that)

There's no indication of whether it is vegetarian friendly, but it may be worth checking, as you can never be too sure these days.

Taste:

Now this is where I was sadly disappointed. Upon adding the recommended 4 heaped teaspoons of grit-like powder to a mug of hot water, I was greeted with what looked like watery chicken gravy. Not appetising at all!

It tastes far too sweet for one thing, no matter how
much or how little powder you use. And when made using 4 spoons it tends to be far too thick. Also, one crucial thing is missing.... There's not even a hint of froth in sight, however carefully you make it! You can even whisk it, and all you acheive is a watery drink (and a kitchen covered in the stuff).

For something that claims to be 'chocolate' it certainly doesn't taste anything like it. I've made better tasting drinks using raw cocoa powder. To be honest, I would prefer drinking a mug of chicken gravy!

Cost:

Last time we bought a jar it was £1.58 from Adsa for 400g. Not too expensive I hear you say. But when you see that you only get on average 15 mugs out of a jar it does seem rather steep compared to the non-instant chocolate drinks.

Contact Info:

Consumer Relations Department - UK
Cadbury Trebor Bassett
PO Box 12
Bournville Lane
Bournville
Birmingham
B30 2LU
UK
Tel: +44 (0) 121 451 4444
Fax: +44 (0) 121 451 4192

www.cadbury.co.uk

To sum up:

I am not impressed by the too-sweet, gravy-like result of making a mugful of this so-called chocolate drink, ,and would not recommend it at all to hot chocolate fans.

The drink itself managed to simultaneously be thick, and watery at the same time. A huge feat I reckon! It just looks nothingy, but has the texture of a badly made warm milkshake.

It really is sad to see a product like this associated with the far superior Cadbury's Drinking Chocolate which, to be fair, isn't that much harder to make.

How could they get it so wrong? HOW?!


thanks for reading,

Marc

Summary: