| Product: |
Cadburys Flake Moments |
| Date: |
01.07.05 (323 review reads) |
| Rating: |
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Advantages: Some really good flake flavours
Disadvantages: Some really boring flake flavours, price
***How I came to buy a box of Flake Moments***
One day, when my fiance picked me up from work, it was raining cats and dogs. We walked 20 minutes through the rain to the train station, becoming increasingly wet and annoyed. By the time we got to the station, my boyfriend indicated to me that he could really do with a sugar rush. I completely agreed and headed straight for WH Smith, hoping that they would have my favorite Flake, Praline Flake, on display. How disappointed was I to see that the only Flakes on display was the ordinary boring milk chocolate Flake and the dipped Flake, none of which appealled to me. I went into my little sulk and decided not to buy anything.
My fiance headed to buy some other treat. As I followed him around the corner, I saw this huge yellow and purple box on display. It said "Flake Moments" and had interesting pictures of all sorts of different milk, dark and white chocolate Flakes. I picked up the box and grinned like a little child. But then, having decided it was neither worth the calories nor worth the money, I put the box back on the shelf. How surprised was I to see, however, that when my boyfriend went to the cash register to pay for his treat of choice, I realised that he had managed to sneak the box past me!
Retrospectively it was the best thing he could have done, as we soon got stuck on a train for over 45 minutes for a journey that would normally only take 15 minutes. It was time to attack the box of Flake Moments!
***The product***
Flake Moments come in a yellow and purple box and contain 185 g of chocolate (this amounts to 22 pieces of Flake). The box is wrapped in cellophane. On the front of the box you will see the Flake and the Cadbury logos. The chocolates are described as "a selection of miniature milk chocolate and white chocolate flake pieces."
Surrounding the writing are pictures of six very different looking Flakes and apart from the original milk chocolate Flake in the bottom left hand corner, all look rather new and exciting.
The downside of the description on the outer box is that it does not tell you anywhere what kind of Flakes these are. You can see the colour of the coating on the Flakes, but this is no indication of what you will find inside the Flakes. In addition, the box does not contain any warnings about nuts. I can assure you, if you are suffering from nut allergies, you will not want to buy these. At least one of them contains hazelnut pieces.
***My experience***
The minute I got on the train, I tore of the cellophane paper and removed the outer packaging of the box, which as I discovered, is nothing but a paper sleeve.
I was immediately greeted by the inner box, which contains 4 rounded flaps at each side. On the flaps, I could see the familiar pictures of every Flake. And unlike the outer layer of the box, the pictures contained clear descriptions of what to expect from each Flake.
I opened the flaps to find a piece of white paper. Underneath was a purple tray, containing 11 assorted Flakes. Underneath this tray was another tray of Flakes, containing 11 assorted Flakes. 22 moments to remember? Or 22 moments to forget?
Each Flake gives you about two bites of chocolate. But in itself, every single one of these little chocolate treats tastes amazingly different. I tried them all, and here is what I think:
CLASSIC
This Flake is merely a miniature version of the original milk chocolate Flake. As most of you know, the texture looks a lot like the bark of a tree. It is this texture which gives the Flake the one property that some of us hate and some of us love: The crumbliness.
Sadly, this little Flake is nothing special to me in taste, as it is very similar to any ordinary piece of chocolate. The texture does make it a little more attractive to the ordinary Dairy Milk, though. Take a bite from the Flake, and you will instantly feel the creamy smoothness of milk chocolate melt on your tongue. There is no need to chew the chocolate, it will simply dissolve without any further effort.
There are six CLASSIC Flakes in every box.
Rating: 2/5
MIDNIGHT
This is a miniature milk chocolate Flake which is encased in dark chocolate and decorated with miniature milk chocolate chips. On first site, you will not recognise this piece of chocolate as a Flake.
Take a bite from the chocolate, and you will be surprised to find that it is actually quite solid and hard to bite down on. When looking at the inside of the Flake, you will still see the texture that you would expect from an ordinary Flake, but will find that many of the "air holes" have been actually filled up with chocolate. As a consequence you will find that this chocolate will not instantly dissolve on your tongue. Instead you will find yourself chewing it. In my opinion, this defeats the whole purpose of a Flake.
The taste is even more disappointing. If you hate dark chocolate, like me and my boyfriend do, you will not like this one. The coat of dark chocolate is as bitter as 70% dark chocolate. And the middle part turns out to be nothing more than a piece of ordinary boring milk chocolate with no smooth properties whatsoever. You might as well buy a solid bar of Dairy Milk chocolate for less money.
There are four MIDNIGHT Flakes in every box.
Rating: 1/5
REFLECTION
This is a miniature milk chocolate Flake which is encased with milk chocolate at the top and with white chocolate at the bottom. In addition, there are lines of white chocolate running across the top of the Flake.
Like the MIDNIGHT Flake, you will be disappointed when you bite down on this one - as you will find that this Flake has lost a lot of its flakiness and has indeed become more of a solid milk chocolate piece coated with a little bit of milk chocolate. It is really nothing to get too excited about. Again, you would have been better off with a solid bar of Dairy Milk chocolate.
There are four REFLECTION Flakes in every box
Rating: 2/5
DELIGHT
This miniature Flake is encased in hazelnut praline and milk chocolate. Again, it does not look at all what you would expect a Flake to look like. It looks like a cluster of milk chocolate with bumps.
For those of you who think they know what this one tastes like by virtue of having tried the Praline Flake, think again! This praline is entirely different and really trumps the Praline Flake by a level. I would probably crown it the "Emperor of English chocolate".
When you bite into this Flake, you might expect it to end up being solid like the previously described Flakes. But it is not! For some bizarre reason, the Flake has retained its usual crumbliness and thus melts on your tongue in a lovely way. But not just that - the coating is out of this world! While the Praline Flake has nut pieces in it, the DELIGHT flake has crunchy hazelnut pieces in it. Thet taste like honeycomb and in combination gives the ordinary boring milk chocolate Flake an edge of luxury.
There are only two DELIGHT Flakes in every box.
Rating: 5/5
OBSESSION
This is a miniature white chocolate Flake encased in dark chocolate. Across the top, this Flake has some milk chocolate lines. It is the only other Flake besides the classic Flake, that actually reveals the bark-like texture on the outside.
Biting into this Flake I quickly found that this was the crumbliest Flake I had ever eaten in my life. About a quarter of it ended all over my coat. When the chocolate meets the tongue, you are instantly surprised by its feel. It does not have a smooth feeling to it and it does not melt instantly. In fact, it feels rather dry on your tongue. I found myself simply wanting to chew the flaky particles.
The taste of this Flake is alright, the dark chocolate is hardly noticeable, as it is overpowered by the sweetness of the white chocolate. The white chocolate tastes buttery and creamy, kind of like a dry version of whipped cream. Overall I did enjoy the taste.
There are four OBSESSION Flakes in every box.
Rating: 4/5
HEAVEN
This miniature white chocolate Flake is encased in milk chocolate and decorated with white chocolate sprinkles.
Again, one might expect all the Flakes that have been entirely encased with chocolate to be solid in the middle. But just as DELIGHT had surprused me, so did HEAVEN. When I bit into this one, I felt the chocolate crumble instantly and bits of it started to fall onto my coat to join the other bits of the other flaky Flakes.
This Flake is probably my second favorite one. The milk chocolate and white chocolate sprinkles lend this white chocolate Flake an edge of luxury. The milk chocolate coating compliments the buttery, dry whipped cream taste of the white chocolate well.
There are two HEAVEN Flakes in every box.
Rating: 4/5
***Price and Availability***
So far, I have only seen these Flakes at WH Smith. At £4.59 a box, they are rather pricey.
***The verdict***
I am glad I tried these, but I am not sure I would get these again. The main problem I see with this box is that three of the six flavours were not to my liking. Sadly, these three flavours are in the majority presence in the box, 14 out of 22 chocolates are therefore a waste of calories and money in my opinion.
I really enjoyed the DELIGHT praline and if only they had four of instead of two in the box, I might very well consider buying this box again. But as it stands, I would rather grab myself a Flake with Praline for 45p from the supermarket.
I will still recommend these for a try, as many of you are fans of the classic Flake and may therefore enjoy the experience a lot more than I have. To me, however, the box contained very few moments to remember and a lot more moments to forget.
***Further information***
Cadbury Limited
PO BOX 7009
Bournville, Birmingham B30 2PX
UK
Tel: 0800 818181
*Thank you for reading. If you do decide to give these a go, I would love to hear what you think.*
Summary: Some are excellent, others not so much.
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