A sex toy, you better believe it (Chocolate in general)

Member Name: cabletow

Product:	Chocolate in general
Date:	23/01/02 (964 review reads)
Rating:

Advantages: smooth mood enhancer

Disadvantages: calories again

Chocolate flake covered in chocolate. Have I died and gone to heaven?

No I have just bought a chocolate bar - a Twirl as it happens. It comes complete with rather dull packaging - blue with yellow writing. Not good but it covers the bar and keeps it fresh. The most important thing here is to keep the chocolate in good condition.

Twirl is made by Cadburys and is a newish addition to the chocolate snack range. The Flake started the range all those years ago. The Flake was the dawn of the age where less chocolate could be sold for more money, by making the chocolate into an interesting shape and advertising it heavily. The advertising of course had to rely on those attributes that those with a high disposable income would associate with luxury and with chocolate they chose the luxury of mainly sex. It worked and the Flake was the first chocolate sold as an image rather than a snack. In the eighties, the era of the yuppie, the era of champagne snacks, loadsa money and this meant even higher disposable income, chocolate had to work harder to be the ultimate in luxury. So what did Cadburys do? They took their bar, already synonymous with resplendent erotic luxury and wrapped it up in more chocolate. Thus was born the Twirl. Cadburys had to change the packaging though. They had to make it stand out from the Flakes and the competition and they based the packaging on the second biggest seller in the chocolate wars of the eighties, the Twix bar. They took their luxury flake bar and divided it in two. Then they advertised it as the bar to share. How even more erotic, The Flake was advertised as a sex aid for one and the Twirl was meant as a sex aid for two. But even the best laid plans of mice, men and advertisers can falter. Remember the Eighties became marked with a real downer for real live sex between consenting adults. Aids became a reality. Sex now meant that a condom was needed. Cadburys toyed with the idea of drawing a parallel with the condom and t
he chocolate covering on its Twirl bars, but a sense of decency came over ad men and that idea was never unleashed on us.

So that is how the Twirl was born, and why it never became a huge success.

Why is a chocolate so addictive? Well its main ingredients add up to heady mix. Pharmacology also plays a role. When chocolate was first made an extract of the cocoa bean was used. It was mixed with sugar and cream and beaten till thick, this unleashed a large sugar rush and a small amount of cocaine on a brain and made it feel good. Now of course this has been cleaned up and the cocaine element has been removed. But a mixture of dehydrogenated fats has intensified the sugar rush and this hits parts of the brain that release serotonin. What is serotonin? It is a mood-enhancing chemical. Yes chocolate has a natural Prozac type effect. It enhances mood. So what? Well it makes you feel better. What better way to ease the day's blues than by gorging on chocolate in front of the telly at night? We all do it and it is great.

How do I eat chocolate? Well the aim is to get as much down my neck as possible so I try not to share it. That is rule number one. Chocolate is like money, I have to bank as much as I can and I don't part with it readily. Rule number two is, always have a cup of tea handy. Chocolate can get a little sweet and sickly. This can temporarily slow down my intake; Tea has an uncanny ability to cut through the residue and allows you to continue to gorge. Rule three, best sucked. It delays the inevitable moment when you finish the chocolate. Of course sucking leads to swallowing, but sucking somehow this lessens the guilt about calories. Sucking also lets you explore the different layers and unravel the different textures offered by bars of chocolate, each having its distinctive layers for you to explore.
I am not sure choclate is as good as sex but it is very moreish. Chocolate is often seen on the telly sponsoring Coronati
on Street and in other adverts. Sex seems to have a lesser profile in the chocolate advertising world these days. More people are buying chocolate than ever before and Cadburys are in a boom period. Maybe this has something to do with the fact that as a nation we are getting fatter. Who knows? I love chocolate bars and eat them when ever I can.

I hope you have found this interesting and as ever I look forward to your comments. How do you eat yours?

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