Co-op Fairtrade Milk Chocolate

"Good heavens," I hear you cry, "David's writing a review of a chocolate bar!" I know, I know, it's so unlike me, isn't it? Ahem. Still, now the shock's out of the way, let's get down to the nitty-gritty. What we have here is a bar with the descriptive though rather unimaginative name of "The co-operative Fairtrade milk chocolate" (their capitalisation). Sadly the branding consultants got hold of the Co-op not so long ago and insisted it change its friendly, traditional name to the longer (and duller) "co-operative". Well, I'm a contrary sort, so I'm afraid I'm staying with "Co-op" here. This bar gets off on ...  Read the complete review

Hats off to the Co-op for deciding to make ALL their own-brand chocolate Fair Trade (not to mention their own-label teas and coffees). But the real question is whether they have had to compromise the quality and the price to do so? If not, you have to question why the other big supermarkets can't do the same thing... Are they charging a hefty premium for the Fair Trade label unnecessarily? And if so, shouldn't we be questioning their ethics?? Anyway, enough preaching. What about the chocolate? We've tasted this - and several others in the range - against the equivalent Green & Blacks, Divine and Cadbury's Dairy Milk. It's certainly at least as as smooth as ...  Read the complete review