Daim Bar

My apologies to anyone averse to verse, but I got challenged "in another place" to write this review in this form. ____________________________________________ If you go back a bit in time And delve in the primordial slime, You’ll see Daim bars were once called Dime, A word far easier to rhyme… …and far far easier to say; No guidance needed on the way It’s meant to sound – that’s clear as day, And won’t embarrass or dismay. But Daim? Why do the makers do it? Discard a name when people knew it? Replace it with one strange and new? It Seems to me they went and blew ...

Despite still being able to recall the “soft on the outside, crunchy on the inside” tagline from the Harry Enfield advertising campaign from the height of its, and his, popularity many years ago, I hadn’t thought of the Dime bar for ages. It had been so long since I considered the sweet that the 2005 rebranding that turned it from a Dime bar into the Daim bar completely passed me by. The reason for this became immediately obvious when I tried to track one down. The Daim bar appeared to be one of the more elusive of chocolate bars. It was not to be found in any of the usual places I would buy chocolate; my local paper shop, the 24 hour petrol station and the ...

Once upon a time there was the humble Dime Bar, a chocolate snack bar like no other. In 2005, the Dime Bar was renamed in the UK (to be consistent with the name throughout the rest of Europe) as a Daim Bar. This sounds quite like 'damn' with an American twang but to me it will always be a Dime Bar, (now spelt incorrectly), so throughout this review I will stick with the name I know and love. Ladies and gentlemen and members of the jury, I give you the most pert chocolate bar of all time, the small but deliciously sweet Dime bar. Dimes Stand Out in a Crowd ~~~~~~~~~~~~~~~~~~ If you scour your eyes over a confectionery counter, somewhere in the ...