Why did they change the Dime to a Daim? (Daim Bar)

Member Name: jo@145

Product:	Daim Bar
Date:	04/05/07 (3360 review reads)
Rating:

Advantages: Sweet and sugary confection.

Disadvantages: Expensive and bad for your teeth.

Welcome to the school of Daim bars! School days appear to be getting shorter and much more fun than when I was a girl, so I hope you enjoy my review.

Art and Design 6/10
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The brightly coloured wrapper uses recyclable plastic type of paper in 2 primary colours red and blue, with white highlighting behind the name “DAIM”. On my packets a bold yellow “35P” is shown as the RRP. A few rays of sunshine are behind the name and a few pieces of broken chocolate bar complete the packet.

Teachers comment – design could be improved.

English 7/10
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On the back is a list of ingredients, informing us that the bar contains 42% milk chocolate with a Crunchy Almond Caramel Centre.

Teachers comment – good use of descriptive words, but could write more!

Geography 7/10
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This product is made in Sweden for Kraft foods who have a UK office in Cheltenham.

Teachers comment – Studying your Atlas would help you learn more about this country and other Scandinavian places were this bar is really popular.

History 8/10
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Originally known as Dime bar until 2005 when its name was changed to keep it the same as the rest of Europe. It originated in Sweden in 1953 – produced by a company called Maribou, who were part of a Norwegian company. It is now owned by Kraft foods.

Teachers comment –this shows that Sweden has produced other things apart from ABBA and IKEA!

Mathematics 7/10
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This little bar measures 10cm x 4 cm x 0.75 approximately. Although the wrapper measures 13.5 making it look longer than it is! Weight is 28g.
Price is recommended at 35p per bar, but Costcutter, which is also our local Post Office, was selling 4 for £1 this week – making a saving of? Have you all done that without calculators?
The answer is a saving of 40 pence!

Teachers comment – 28g for 35pence means this product costs £12.50 a kilo! In other words expensive!

General Science 8/10
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The nutritional information is given clearly on each packet for both 100g and for the 28g bar. There are 150 kcal in a bar and also given is a daily guideline for adults which is 2000kcal and children 5-10years is 1800kcals. Out of 45g of protein needed for an adult and 24 for a child there is 0.9g and 17g of carbohydrate which doesn’t seem too bad out of the 230 and 220 needed respectively. But we only need 70 g of fat for both adults and children and the bar contains 9g!



Teachers comment – Protein is needed for body building, and although we need fat and carbohydrate too, these bars should be only eaten as treat not instead of healthy foods. No where does it actually say how much sugar is in this bar, but it is the first ingredient in the list and there is also sweetened condensed milk too!

Stop fidgeting class! I know you want to get to the practical part. Once you have donned your overalls, goggles in place you may open your Daim bar. Note the little carefully marked piece where you tear it open. Simple, wasn’t it! Carefully push up the bar and sink your teeth into the sweet smelling chocolate, note the resistance and snap, your teeth should break through the caramel. Savour the flavour, malty caramel with tiny flakes of almond amalgamated with the sweet chocolate.
Peace apart from crunching sounds. The taste experiment works every time. But do note these bars should be treated with care as they do break and the chocolate falls off onto your clothes!

Cookery 9/10
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Well boys and girls, here are a few things we’ll make in our next cookery lesson. Let me tell you that this little bar can make vanilla ice cream rival the classy and expensive Ben and Jerry’s ices! Crush up a bar per person (if you are generous and not on a diet!) and mix through some slightly softened ice cream, about a couple of scoops person either serve immediately or pop back into the freezer to firm up for an hour or two. Do not actually completely re-freeze as this may lead to an upset tummy, although loads of restaurants do it everyday!

Crush some Daim bars and sprinkle over butter icing on a coffee or chocolate cake! Delicious but even more fattening!

Also layer discs of meringue with whipped cream and sprinkle with crushed Daim bars or decorate the top of a Strawberry Pavlova to give a bit more crunch.

Teachers comment – you must all bring Daim bars instead of apples for your teacher!
But on a serious note they do contain Almonds, so are not suitable for anyone with a nut allergy.
The crushed bar remains crunchy in the ice cream and makes a lovely flavour.

Personal, Social and Health Education 7/10
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Some people will recall the old advert for Dime bars in the mid nineties with Harry Enfield and Armadillos. In it, Dime bars were contrasted with armadillos, with a Dime bar being smooth on the outside and crunchy on the inside, and an armadillo being smooth on the inside and crunchy on the outside.
If you are too young and want to see that visit

http://www.youtube.com/watch?v=ZwTHVZHqSb0

This is not one of the best marketing ideas in my mind, but on the other hand I do remember it! Probably would be frowned upon now.
A little point as regards health education, we already touched on the fact they contain a lot of fat, but as it is a crisp crunchy filling which is sugary it can damage your teeth. Dentists must rub their hands together and think lots of fillings and broken teeth needing repairs!
Remember to place your litter in a bin.

Teachers comment – Do not try to eat armadillos!
There is a website mentioned on the packet www.krafthealthyliving.co.uk where you can see how to fit this product into a healthy lifestyle. So I commend them for an attempt to be healthy.

PE 5/10
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Well boys and girls, if you have eaten this little bar of crunchy caramel you need to go for a brisk half hour walk of jog to burn it off! They are no use to use as weight lifting aids like a tin of beans as they are far to light and melt in your hands!

Teachers comment – A lot more effort must be put in to PE to prevent weight gain after consuming these bars in any quantity. The occasional one for a treat is alright.

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Class over, you may leave now and for homework see how many local shops sell Daim and how much they cost. You may even find miniature ones! Those who don’t do their homework will have to write out 100 lines.

Teachers comment - I went to 5 shops and only found it on sale in two! One was selling it at 46p so I left it there! So here endeth your education on Daim bars, hope you enjoy them as much as me!

Summary: Chocolate covered butterscotch/caramel bar made Kraft and originated in Sweden.