Ambassador! (Ferrero Rocher)

Member Name: shaneo632

Product:	Ferrero Rocher
Date:	01/07/09 (14 review reads)
Rating:

Advantages: Good taste, funny advertising

Disadvantages: Expensive

Ferrero Rocher are famed for their "posh" brand identity, with a rather preposterous series of adverts promoting how high class they are (although the adverts were clearly very self-aware, mocking the "aspirational products" that became quite popular in the early 90s as self-help and self-improvement also became popular sociological tropes).

It's amusing, considering how low rent they in fact are - not much more than balls of chocolate and nut with little dimples on that resemble a conker shell. They are entirely dressed up, adorned with foil and a nifty little plastic box with a rustic logo on the front, and they are nice, but talk about believing your own hype! The mix of chocolate and nut palatable, and as you crunch into them and the two mix together into your mouth, it is a most pleasant experience, but they are pretty expensive for what they are, and at 72 calories a sweet, they're also really, really bad for you when you consider that a box can contain upwards of 25-30 sweets (although the presumption is, of course that you'll share them with someone else or, as in the advert, lay them out at a party).

Although reflexively presented as a higher class piece of confectionery, Ferrero Rocher is a deceptively simple, pleasant tasting sweet that doesn't really have the instant gratification that more popular bars have, but it's still nice tasting and has a pretty distinctive look and brand identity that everyone knows.

Summary: Pricey but tasty