Fresh and Free sugarfree gum is great value for money. However, the taste doesnt quite last as long as Extra or other premium brands. The taste is simular to that of Airwaves and Extra but at a cheaper price. I always grab a 6 pack on my way through the checkout. The actual packaging is not foil lined for freshness like other brands, but the outer sugar coating is still crunchy. I would recommend that the gum is used within a few weeks of purchase because, after longer periods, it can become soft and not to some peoples taste. Overall it is a product that is good value for money and does the job just as well as any of the leading brands.