Godiva Chocolate in general

Godiva Chocolate in general ... master chocolatier Joseph Draps founded a chocolate company that was named in honor of the legend of Lady Godiva. At the age of fourteen, Joseph Draps went into the family business. It was there that he developed both his ability and creative talent as a master chocolate maker as well as his business sense. He then decided to create a prestige range of chocolates and to give it an evocative name. It's not surprising that Godiva Chocolatier Inc., one of the creators of the world's most elegant, hand-crafted chocolates, originated in Brussels, Belgium. For generations, Belgium has had a tradition of perfectionism, from its Rubens paintings and gothic architecture to products made of intricate lace, glittering crystal and its fabulous cuisine. In keeping with this tradition, the Draps family introduced Belgium to Godiva Chocolate in 1926. Later, Joseph opened the doors to his shop on a cobblestone street on Grande Place . He named his family's chocolate company "Godiva". Draps perfected a unique formula of rich chocolate with unparalleled smoothness. With a remarkable eye for detail, he set forth the standard for Godiva's innovative selection of elegant, European shell-molded designs and beautiful packaging. Through the years, these standards have been maintained as assiduously as Draps' recipes have been guarded. As a result of this adherence to Draps heritage, Godiva Chocolates evoke the greatest in confectionery excellence. The same careful attention to quality is apparent in the exquisite European-style gold ballotins and handcrafted seasonal packaging that have earned Godiva a reputation for design excellence. Since its introduction to America in 1966, Godiva continues to be the leader in the premium confectionery category. There are more than 200 Godiva specialty boutiques in major U.S. cities, as well as over 1,000 additional outlets in fine department and specialty stores. From New York to Paris to Tokyo , it is Godiva that brings the best of Belgium to the world.