I'm Waffling On... (Honey Waffles)

Member Name: cyberem78

Product:	Honey Waffles
Date:	17/08/09 (55 review reads)
Rating:

Advantages: Taste good, have sharp honey flavour.

Disadvantages: A lot like 'Start' cereal.

My sweet tooth means that my cereal choices tend towards those which are sticky, chocolatey, sugar-iced or honey-glazed rather than your fat free wheat or fruit blend muesli mixes. After a recent search for a cereal that tasted genuinely of honey I tried these Honey Monster 'Honey Waffles'.

This cereal is aimed at children and are produced by the same brand who produce the well known 'Sugar Puffs'. I had always assumed these were made by Nestle or Kelloggs but the allusive company actually goes by the name 'Honey Monster Foods'. Their logo or mascot is the friendly but dim giant yellow monster who loves the taste of honey. The cereal box is plastered with his image and the back of the box has lots of great educational and fun games printed for young people. These include a word search and amazing facts about honey production and bees.

All other information is printed on the outer packaging including ingredients, nutritional information and guidelines in addition to contact information for the brand. A handy easy to read guide to caolrific values is printed on the front of the box. The cereal is described as "multigrain...coated with sugar and honey". The ingredients inform me that the cereal is comprised of rice semolina, wholegrain wheat, wholegrain oats and maize semolina. Sugar is listed before honey. Honey comprises of 4% of the make-up, which doesn't really sound like a lot. A 30g bowlfowl of this cereal contains 112 calories and 1.3g of fat, which is acceptable and which is comparable with other similar cereals. As with all cereals these are fotified with vitamins and iron. They also have no preservatives, colours flavours or sweetners.

The cereal is shaped like a mini waffle, about 1 1/2cm squared in size. They are approximately 4mm thick too. They have a grid of 9 holes in their centre. They have a slight kink in their shape and have a glazed, nutty brown appearance.

I tried these first as a snack - dry out of the box - as I often snack on cereal pieces. They tasted very sweet and had a sharp honey kick. The cereal had a toasted, earthy taste to it which was offset by the sweetness. They have a stiff, crunchy texture but are not difficult to chew. They taste really good dry and are definately something I enjoy snacking on. I then tried these for breakfast with full fat milk. I found that the honey taste was less noticable as it washes off into the milk. The cereal retains its crispness and shape but near the end of the meal some pieces can feel soft and slightly soggy. This does not detract from the enjoyment of eating them though.

When I first tried these with milk my immediate though was: "These taste familiar." I then realised that they tasted uncannily like the Kelloggs' cereal 'Start' or 'Smart Start' as it seems to have become. They are so similar in taste that you'd think they shared the same recipe. I would say that 'Start' are perhaps a little more tough to chew though.

I really enjoy these Honey Waffles and find they are tasty and filling. They provide enough energy to sustain me until lunch time. I would say that although primarily aimed at kids that adults will enjoy the taste of these too. In comparison to the other sweet cereals I regularly eat I'd say these waffles were just as good and will become a regular purchase for me. They are also quite cheap too with my last 300gram sized box costing only £1. If you are seeking a honey-tasting cereal then I'd suggest trying these as the honey flavour is very noticable and satisfying.

Check out:

http://www.honeymonster.co.uk/

for competitions, games, news and more.

Summary: A tasty, filling cereal.