I cant believe I actually liked this... (I can't believe it's not butter)

Member Name: Drewster_Rooster

Product:	I can't believe it's not butter
Date:	31/10/09 (41 review reads)
Rating:

Advantages: lower sat fat than butter, taste, texture

Disadvantages: its name!

I know Butter isnt good for you, Ive read the "shock! horror!" stories about the dangers of too much saturated fat that the media like to resurrect every now and again - so, being concious of the choices I make when supermarket shopping I made the decision to buy "I cant believe its not butter" instead of my normal choice of Lurpak.

Butter is one of my guilty pleasures, especially on hot toast, but as this was on offer recently I decided to do a comparison so that I could maybe save myself from myself...

I first heard of the brand years ago when it launched and at the time hated the name of it, I thought it was a cheap, gimmicky way to attract attention so made the snap decision not to touch it with a barge pole simply because the marketing around it annoyed me so much.

So, obviously being a little more mellow now the tub made its way into my basket: the packaging itself is instantly recognisable, blue with yellow splodges. The name is printed on the top of the lid and you are informed that there is "60% less saturated fat than butter" and is described as a "59% vegetable fat spread with buttermilk"

After taking the lid and protective layer off you are met with a creamy looking yellow coloured tub of spread. I noticed that unlike butter which is quite pale that this had a deeper hue to it and ready with a waiting slice of toast I placed my knife in ready to spread some onto my bread.

Its consistency spread nicely, to me it appeared thicker than margarine and I was pleased to see that, like butter, it melted on my toast. I was pleasently suprised by its rich taste, and as it sank into my bread found myself enjoying the experience more and more. It didnt leave any nasty after taste and unlike margarine which I find to be too tasteless actually did remind me of butter.

GDA information advises that a 10g serving will contain:

54 kcals
trace of sugars
5.9g fat
2.0g saturates
0.15g salt

and ingredients are listed as containing: Vegetable oil, buttermilk (5%), water, salt, emulsifiers, mono- and di-glycerides of fatty acids, sunflower lecithin, preservative: potassium sorbate, vitamin E, citric acid, flavouring, colour: beta-carotene, vitamins A&D

All in all I was very suprised by its taste and health benefits aside I would consider replacing my normal brand with this despite my hatred for its name. It is considerably cheaper than regular butter (even when not on offer) and I think I may be converted.

I cant believe its not butter can be found in the chilled aisles of your regular supermarkets along side margarine and butter and costs approx. £1.20 for a 500g tub.

4/5 stars for me, lost a point for its name :)

Summary: a good butter substitute