Do you love or hate it? (Marmite)

Name: wad123

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Product:	Marmite
Date:	12/12/02 (680 review reads)
Rating:

Advantages: see text

Disadvantages: -some people don't like it-

When it comes to Marmite it really is very simple. You either love it and you can?t have enough of it or you absolutely loathe and hate it. Thankfully, I love it and think it?s wonderful. In fact in our household it?s only my Mum who doesn?t like it. So I can say that on the whole we do like Marmite.

HISTORY??..
The basic raw material used in the manufacture of Marmite is spent brewer's yeast, a substance whose original and only use was to ferment sugars into alcohol. For many years this by-product of the brewing process was seen as a nuisance rather than potentially valuable food source. However in 1680, a Dutch scientist, Leouwenhoek, examined this yeast under a microscope and saw that it was composed of tiny spherical and ovoid cells. The French scientist, Louis Pasteur, realised that these cells were in fact living plants. Further investigation by a German chemist, Leibig, found that this yeast could be made into a concentrated food product, which resembled extract of meat in appearance, smell and colour, however was vegetarian.

A number of people tried to manufacture this yeast extract for commercial purposes, but with little success. This changed in 1902, when the Marmite Food Company Limited, was formed. This company was committed to producing a perfected form of yeast extract for popular consumption. They rented a disused malt house in Burton-on-Trent for the modest sum of 100.00 pounds a year and set to work.
However, it was found that the yeast they were producing from British beer did not lend itself to the same treatment of continental yeast where methods of fermentation were markedly different. New machinery had to be brought in and a series of changes in the manufacturing process were implemented before a satisfactory yeast extract product was ready to market.
It took time to bowl over the British public with the distinctive taste of Marmite. Gradually however, the business expanded. The freehold of the malt
house was purchased and operations were extended to meet growing demand. Eventually a second site was obtained in London, and the company consolidated production at a new green field site at Burton-on-Trent.

DID YOU KNOW??..
MARMITE has been sold in small earthenware pots from the outset, but towards the end of the 1920's plans were drawn up to switch to glass jars with metal lids. Although the shape of the label had to be adapted to the new jars, the design continues with few modifications. In fact even the original simmering stew pot remains on the label to this day.

It?s not only our household that likes Marmites, it?s achievements have been nothing short of outstanding.
With sales topping 23.5 million, MARMITE is one of the UK's most popular savoury spreads, dominating the meat and vegetable extract market

NUTRITIONAL VALUE OF MARMITE??.
Marmite is the richest source of B group vitamins is brewer's yeast, the basic raw material in MARMITE. That?s why promotions/adverts talked about "A small quantity added to the daily diet will ensure that you and your family are taking sufficient Vitamin B to keep nerves, brain and digestion in proper working order".

The good thing about Marmite is that you can have it any time in the day, in the morning for breakfast on toast or in sandwiches or even as added ingredients in stews.
Also Marmite is 100% vegetarian and unlike some vegetarian meals, Marmite provides an excellent source of vitamin B 12 which can help to prevent anaemia. It also contains a good source of Riboflavin and Niacin as well as an excellent source of Follic Acid.
Marmite also contains virtually no fat or sugar. A single 4g serving amounts to only 8 kcal/35 kJ typical values. And although MARMITE has a salty taste, there is more salt in the bread and butter on which the Marmite is spread than in the Marmite itself.

PROMOTIONS??..
Early advertising emphasised the nut
ritional value of Marmite. Poster advertisements used the 'Good for You' slogan. More recently, advertising has focused on the intrinsic family values of Marmite as a good source of five B vitamins with a great taste. The current advertising slogan reads: 'Nothing tastes quite like "MY MATE MARMITE"'.

You can by Marmite for less than £1.50 a jar and it?s well worth it, that?s of course if you love it. You can eat it on many things and it?s got excellent nutritional value.

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