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Melt in the Mind, Not in the Hand -  McVities McV Cookies Food
McVities McV Cookies 

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Melt in the Mind, Not in the Hand (McVities McV Cookies)

Ophelia

Name: Ophelia

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Product:

McVities McV Cookies

Date: 29/08/03 (292 review reads)
Rating:

Advantages: It's a biscuit

Disadvantages: Strangely familiar

McVitie?s have spent time and large amounts of advertising budget promoting their new range of luxury cookies. I came across the unusual but rather delicious sounding white chocolate and raspberry variety at my local corner shop reduced from the normal price of 89p for 12 to 59p. Suitably tempted by the flavour and the price I bought a packet and eagerly took it home to savour what were described as ?melt in the mouth cookies?.

PACKAGING

The cookies come in a plastic tray which is wrapped in a foil bag that has an enjoyable tactile matt finish to the surface. The background is made up of alternating pink and purple stripes and emblazoned across the front is a photograph of some lovely looking crumbly cookies with a large word: COOKIES written across the middle, just for the avoidance of any doubt!

The package was certainly alluring and I couldn?t wait to sample the contents!

THE BISCUITS

The cookies were larger than your average run of the mill cookie but not as large as I have come to expect from a luxury cookie (but then these ones are cheaper than the fresh ones purchased from supermarkets, so I forgive McVitie?s this size differential!)

I bit into my first biscuit expecting the melt in the mouth experience I had been promised. There was no such texture and taste sensation; the biscuit cracked and crumbled between my teeth. The biscuit was thin and dry and far from the luxurious cookie I had been anticipating.

Nevertheless I reserved judgment, still looking forward to the white chocolate chips and the raspberry pieces. There were plenty of both within the cookies, so McVitie?s had not been stingy on the ingredients. Unfortunately, however, the added flavours did nothing to enhance the biscuit.

The white chocolate pieces, didn?t melt in the mouth and weren?t particularly identifiable as chocolate. They just resulted in an added sickly sweetness to the biscuit.

The raspberry
lumps had a nice chewy texture, which added an interesting dimension to the cookie but the flavour was not recognisably raspberry but was just reminiscent of any cheap fruit jam that you can pick up from a supermarket?s value range. It could have been strawberry or raspberry or any red berry; it just tasted jammy.

OVERALL TASTE SENSATION

As I munched through biscuit after biscuit I pondered over the flavour of the cookie. Please don?t think that I ate more than one because I was enjoying them; it was purely because the flavour was naggingly familiar and I couldn?t quite put my finger on why (or it could be because I?m a little piglet and these were the only nibbles I could find in the house).

Several cookies later it came to me. These taste exactly the same as Jammy Dodgers! McVitie?s have invented an expensive form of Jammy Dodger but without the smile. And, after finishing my cookie, I wasn?t smiling either!

Summary:

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Overall rating: Very useful

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Last comment:
majorb

majorb - 08/11/03

LOl @ your last paragraph! :-) Or should that be :-( !

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