Nestle Black Magic

Description: The romantic theme was adopted for Black Magic as soon as it was launched in 1933. Early radio advertising featured ... more

Nestle Black Magic ... dramatisations of romantic rendezvous featuring Black Magic, but it was the newspaper and magazine adverts which really launched the romantic theme. Black Magic advertising showed women writing letters to friends about their romantic encounters over a box of Black Magic. In 1933, a pound box of Black Magic cost just two shillings and ten pence. Prior to the launch, Rowntree had really done their homework.

Newest Review: ... cake and rich chocolate. The taste is quite strong but not overwhelming. Simple Black Magic: 'A special blend of rich and ... more

... creamy dark chocolate'. This is the only plain chocolate with no special flavouring, and it is very nice. The chocolate used in this one is that same as the one used as a base for all the other flavours. It is high quality and not too bitter, but not too milky either. This is the thinnest chocolate of the pack and seems not as filling as the others. Hazelnut Praline: 'Dark chocolate wrapped around smooth praline with chopped roasted hazelnuts'. This is one of my favourites, a lovely nut truffle which melts in the mo...more

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Nestle Black Magic: They disappear like Magic... into my tummy! (626 words)
by - written on 29/03/09 (Very useful, 168 readings)
Rating:

I am a little picky about chocolate, and I often find that when I am given a box with a selection in, such as Roses, Quality Street, Celebrations or Milk Tray, I often only end up eating around half of them. I don't like hard caramel centres, and I don't like fruit flavoured or coconut chocolates, so it's unusual for me to find a box of chocolates where I like every one and can polish off the whole lot. However, this very nearly happened when I was given a box of Nestle Black Magic chocolates for Christmas. These chocolates immediately appear different from others due to the packaging (which is now different to the dooyoo picture). Rather than a flattish ... Read the complete review

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