The dramatic silver bottle with it's eye catching lid along with the celebrity endorsement makes you think that this is going to be expensive. Not so. It's actually from Avon which makes it very reasonably priced at £30 for 50ml. Even better, it's going to be half price for the first few months of it's UK launch.

The sales pitch tells us that Fergie's plans for this perfume were for it to resemble the intense confidence that she gets just before she goes on stage. It's a catchy pitch. The ingredients are given as energetic shining starfruit, luscious passion flower, and warm and sexy musks. On first spray I got a lot of fruitiness alongside a rush of alcohol. As ten minutes passed and the fragrance settled I still had the fruitiness but it was complimented by a deep muskiness and a hint of spice. It was indeed warm and sexy whilst still remaining incredibly rich and distinctive. This fragrance is set to be a classic. It will, however, be one of those unique, distinctive smells that becomes a 'signature', adored by it's fans but likely to be hated by those it doesn't appeal to. To me, this is the marker of a good perfume.

The point at which the price of this perfume becomes obvious is with it's staying power. Although it lasted for a good six hours the fragrance dulled dramatically after one hour. For a sales pitch so bright and vibrant I would have expected the staying power to have remained bright and strong and not to have dulled so much. The fragrance you are left with is still beautiful and distinctive but only if you are very very close. This does not reflect 'intensity' to me.