“ Brand: B Never Too Busy To Be BEautiful / Type: Fragrance / Concentration: Eau de Parfum / Gender: for women „
I'm a bit funny with perfumes as I think most are too strong and sickly, and are made up of too many toxic ingredients for my liking! So when I discovered B Never Too Busy Too Be Beautiful I couldn't believe my luck! They are the sister shop to Lush which is also one of my favourites, so they share the same values on ingredients, animals testing etc. So I got Keep it Fluffy for Christmas 2009 and was delighted. It's a truly sweet and girly fragrance.
As you can see from the picture the glass bottle the perfume come in is beautiful and delicate, very vintage looking. It has a removable gold lid and a spray function. I also got a lovely pink perfume pump with it which you can purchase separately. This makes it feel even more sophisticated and vintage, everything about the perfume really is unique.
The packaging is just as pretty as their products. Perfumes come in expensive looking gold cardboard boxes with lids which themselves are keepsakes. Inside the bottle is packed with tissue paper, with multi-coloured stars to decorate, and a leaflet with information about Keep it Fluffy.
They claim that this perfume is smooth and natural, made with vanilla and rose absolutes to compliment the subtle musk base. 'Soft and gentle Keep It Fluffy wraps you up in a pink cloud and gently caresses'. This is so true! It reminds me of sherbet or candy floss, and people often comment that I smell like sweets when I'm wearing it! At first when sprayed on it may smell a bit strong but as the day goes on it smells sweeter and sweeter.
A bottle costs around £35. In my opinion this is great value for money in comparison to other perfumes on the market and considering how eco-friendly it is. Through out the day it doesn't last as long as your average perfume, but that's because the ingredients aren't as strong or chemically-based, the ones used in Keep it Fluffy and other B Never Too Busy To Be Beautiful perfumes are healthier for you.
I would definately recommend this perfume to any girl. It's fabulous. I recently discovered that B Never Too Busy To Be Beautiful had closed down, which is a real shame because their products were so unique. Although they assured us that some may return to their sister shop Lush every now and again in the future.